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研究生:朱施霖
研究生(外文):ZHU, SHI-LIN
論文名稱:台灣農社會企業之創新經營模式
論文名稱(外文):Innovation Business Models of Taiwan’s agricultural Social Enterprises
指導教授:林晋寬林晋寬引用關係
指導教授(外文):LIN, JIN-KWAN
口試委員:周宗穎林晋寬廖宜慶
口試委員(外文):ZHOU, ZONG-YINGLIN, JIN-KWANLIAO, YI-CHING
口試日期:2015-06-25
學位類別:碩士
校院名稱:明志科技大學
系所名稱:經營管理系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:中文
論文頁數:61
中文關鍵詞:農社會企業社會價值經營績效創新經營模式
外文關鍵詞:agricultural social enterprisesocial valuebusiness performanceinnovation business model
相關次數:
  • 被引用被引用:0
  • 點閱點閱:327
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  • 下載下載:12
  • 收藏至我的研究室書目清單書目收藏:1
以農立國的台灣社會,隨著時間演變及在政府新的經濟政策下,農業逐漸沒落。但近年隨著社會企業興起,以農業為出發的社會企業如雨後春筍般不斷冒出,本研究旨在探討台灣農社會企業的創新經營模式,了解社會企業在農業區塊發展的經營模式,以Osterwalder et al.(2012)所提出的經營模式九宮格作為分析工具,創新經營模式包含九個經營元素:價值主張、目標客層、關鍵合作夥伴、關鍵活動、關鍵資源、顧客關係、通路、成本結構、收益流,透過此研究架構探究個案之創新經營模式。研究結果發現農社會企業以創新經營模式解決社會問題並將「社會價值」傳遞給生產者與消費者,企業以創新的商品及服務創造出組織的「經營績效」,藉由社會價值與經營績效達成「社會使命」,並將所獲取的收益再投入,使組織能永續發展。
Over time, the agriculture industry in Taiwan, a nation founded on agricultural development, gradually declined as the government introduced a series of new economic policies. However, with the rise of social enterprises, numerous agricultural social enterprises have been established in recent years. This study investigated the innovation business models adopted by agricultural social enterprises in Taiwan, and used the Business Model Canvas proposed by Osterwalder et al. (2012) as the analytical tool. This Canvas comprises 9 business building blocks, namely, value proposition, customer segments, key partners, key activities, key resources, customer relationships, channels, cost structure, and revenue streams. By using this research framework, we examined the innovation business models employed by the case company examined in this study. The results indicated that agricultural social enterprises use their innovation business model to resolve social concerns and create social value for their producers and consumers. Moreover, these enterprises introduce innovative products and services to improve their business performance, thereby achieving their social missions. Subsequently, they reinvest the revenues obtained, thus facilitating the sustainable development of their organization.
第一章 緒論 1
1.1研究背景 1
1.2研究動機 3
1.3研究目的與問題 4
1.4研究流程 5
第二章 文獻探討 6
2.1社會企業 6
2.1.1界定社會企業 6
2.1.2社會創業家精神 7
2.2台灣社會企業現況 11
2.3創新經營模式 13
第三章 研究方法 19
3.1 研究架構 19
3.2 研究對象 20
3.3 研究問項 21
第四章 個案研究 22
4.1 研究個案介紹 22
4.1.1生態綠有限公司 22
4.1.2光原社會企業 24
4.1.3上下游新聞市集 26
4.2個案經營模式分析 29
4.2.1生態綠有限公司 29
4.2.2光原社會企業 35
4.2.3上下游新聞市集 42
4.3研究結果 47
4.3.1社會價值 49
4.3.2經營績效 51
第五章 結論與建議 53
5.1研究發現與結論 53
5.2管理意涵 55
5.3研究限制與建議 56
參考文獻 57

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