臺灣博碩士論文加值系統

跨境電商環境下物流企業的業務發展策略-以中国邮政為例

After Chinese domestic ecommerce boom in the mid-2000s, cross-border ecommerce has become the hot topic and big trend in recent years. As one of the important part of ecommerce, logistics service providers also face some difficulties in changing from the domestic to cross-border e-commerce. The study starts from the business development trend and in view of postal express player to seek the effective strategies. For example, they should set up different strategies for different target customers and provide tailor-made products, establish the overseas warehouse for global network expansion, work with the government and participate in the pilot cities of cross-border ecommerce, design convenient and efficient customs clearance system, further improve the terminal network and customer service system, and finally create a better industrial atmosphere with the cross-border ecommerce practitioners and rejuvenate the postal express and logistics enterprises in business development.

1. Introduction 1
1.1 The research background and significance 1
1.2 Scholars’ research on the development strategy of logistics enterprises 6
1.3 Research content and method 8
2. The overview and problems of cross-border e-commerce development 9
2.1 Cross-border e-commerce and its development 9
2.2 The major problems of cross-border e-commerce businessdevelopment 18
3. Theoretical analysis of the development of electronic commerce 22
3.1 The SWOT analysis of cross-border e-commerce development 22
3.2 A PEST analysis of cross-border e-commerce logistics development 26
4. The experiences and enlightenmentfrom American express logistics enterprises 錯誤! 尚未定義書籤。
4.1 The experiences from postal express and logistics enterprises 30
4.2 The enlightment from foreign express logistics enterprises 32
5. The business development strategy of postal logistics enterprise 35
5.1 General thinking 35
5.2 Target market selection 35
5.3 The strategy of constructing the port of entry and platform 36
5.4 Product strategy 47
5.5 Global network strategy 49
5.6 Service optimization strategy 53
5.7 The strategy of personnel training and team setup 55
6. Conclusion and outlook 59
Reference 62

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