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研究生:王漢立
研究生(外文):Wang, Hanif
論文名稱:Reyas手工珠寶:從生產到品牌經營
論文名稱(外文):Reyas Handcrafted Jewelry: From Manufacturing to Branding
指導教授:吳文傑吳文傑引用關係
指導教授(外文):Wu, Jack
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:103
語文別:英文
論文頁數:25
中文關鍵詞:Reyas手工珠寶生產品牌經營
外文關鍵詞:ReyasHandcrafted JewelryManufacturingBranding
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Reyas手工珠寶:從生產到品牌經營
Reyas Handcrafted Jewelry is the future of ‘Bead House’.
Currently, Bead House (manufacturer of handcrafted jewelry) functions as a wholesaler selling to various regions such as – Morocco, Thailand, India, Italy, Brazil and USA.
The export of handcrafted jewelry is growing in Nepal with more buyers coming in every month that want to purchase both traditional designs in countries such as India and Morocco and contemporary designs in countries like Italy and USA.
Demand is always increasing but due to limited manufacturing capability and marketing capability the company sees the need to expand.
In 2015, Bead House will expand its manufacturing capability delivering double the output thereby increasing sales in volume. Currently, most of the additional demand is being met through purchasing other competitors inventory. Additionally, Bead House will rebrand as Reyas Handcrafted Jewelry (RHJ) developing more innovative and creative designs which will be sold through our partnership with Hotels in Nepal and also through our website. These designs will not be available in bulk and will be sold off as unique individual pieces.
This business plan looks at setting up additional manufacturing capability, hiring designers to develop and craft beautiful and modern handcrafted jewelry, marketing the brand RHJ through social media, its website and distribution network of hotels.
Target customers are wholesalers who buy in bulk and individuals who would like to buy the most unique product or jewelry accessory available in the market.
RHJ plans to be the lead exporter of handcrafted jewelry within the next five years.

1. Executive Summary 1
2. General Company Description 2
3. Products and Services 4
4. Marketing Plan 5
5. Operational Plan 11
6. Management and Organization 14
7. Personal Financial Statement 15
8. Startup Expenses and Capitalization 17
9. Financial Plan 19
10. Appendices 25

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