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研究生:潘方砥
研究生(外文):Prudot, Juan
論文名稱:重塑組織文化以改進公司績效:一個關於洪都拉斯小型電腦軟體公司的研究
論文名稱(外文):Reshaping Organizational Culture to Improve Company Performance: A Project for a Small Software Company in Honduras
指導教授:吳文傑吳文傑引用關係
指導教授(外文):Wu, Jack
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:103
語文別:英文
論文頁數:39
中文關鍵詞:組織文化組織績效經營策略
外文關鍵詞:Organizational CultureOrganizational PerformanceCorporate Strategy
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重塑組織文化以改進公司績效:一個關於洪都拉斯小型電腦軟體公司的研究
Organizational culture is made up of values, norms beliefs and attitudes that are commonly transmitted through stories, myths, and language that people in an organization use. These do not necessarily match the expectation of the managers of a business or the written policies. Yet, culture is so powerful that individuals follow it without thinking and has an impact on company’s performance. For that reason, this thesis looks into the current organizational culture and improvement opportunities for a small software company in Honduras: SAF Soluciones. It is a family-run business started by my father. I have worked in it for 10 years and have had both operational and managerial roles. First, two organizational culture model are presented: the levels of culture by Schein (2004) and the cultural traits by Dennison (1990). These provide the theoretical context to later asses SAF Soluciones’ culture and finally provide a practical framework to improve it.
1. Introduction 1
1.1. Background 1
1.2. Problem Discussion 2
1.3. Aims and Objectives 2
1.4. Outline of Thesis 3
2. Organizational Culture 4
2.1. Definitions 4
2.2. Levels of Culture 5
2.3. Model of Organizational Culture by Denison 7
2.4. Organizational Culture and Performance 8
3. Case Study: SAF Soluciones 11
3.1. Company Overview and History 11
3.2. Products and Services 13
3.2.1. Customer Base 14
3.3. Current Cultural Traits and Performance 15
3.3.1. Leadership 15
3.3.2. Mission 17
3.3.3. Involvement 18
3.3.4. Consistency 19
3.3.5. Adaptability 20
3.4. Influence of Organizational Culture in Functional Strategies 20
3.4.1. Marketing 20
3.4.2. Research and Development 22
3.4.3. Customer Experience 23
3.5. Influence of Organizational Culture Influence in Business Level Strategies 24
4. Practical Framework 27
4.1. Implementation Planning Reference 29
4.2. Cost and Benefits 31
5. Conclusions 34
6. References 36
7. Appendix 38
7.1. Appendix A. SAF Soluciones’ Profitability in Last 5 years 38
7.2. Appendix B. Customer Issues Resolved by SAF Soluciones 39


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