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研究生:徐素圓
研究生(外文):Hsu, Su Yuan
論文名稱:探討天生全球化企業之因素-以中國中小企業為例
論文名稱(外文):The factors of Born Globals: Take Chinese SMEs for example
指導教授:簡睿哲簡睿哲引用關係
指導教授(外文):Jean, Ruey Jer
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營與貿易研究所
學門:商業及管理學門
學類:貿易學類
論文種類:學術論文
畢業學年度:103
語文別:中文
論文頁數:57
中文關鍵詞:天生全球化企業中小企業國際化電子商務採用
外文關鍵詞:Born GlobalSMEs internationalizatione-commerce adoption
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全球經濟穩定成長帶動企業國際化,並對中國企業對外發展提供強烈支持,而國際企業的型態也隨著貿易障礙下降而不斷演變成各式樣貌,企業逐漸改變傳統早期的漸進式國際化發展階段,而演變為自企業創立之初即具備全球化經營能力的天生全球化企業(Born Globals),這股新興國際企業型態在開發中國家的形成過程,對國際企業理論與學術研究而言是重要且值得探討的議題。
過去研究對於天生全球化企業的定義目前未有一致之認知,且對其形成因素也有多種不同看法,然而相對於大多數學者專注的已開發國家天生全球化企業發展過程,本研究則是以開發中國家之中小企業作為主要研究對象,並期望透過探討中國中小企業是否存在部分可能變數,來瞭解其企業內外部可能影響企業發展為天生全球化企業之因素。
本文透過文獻探討歸納出研發能力、產品品質、經營能力與電子商務參與程度等四變數為天生全球化企業之可能形成原因,並蒐集128家中小企業作為研究對象,以邏輯迴歸作為研究方法,分析此四變數對於企業在發展成天生全球化企業的過程中是否會產生影響,以釐清天生全球化企業在開發中國家的發展過程。
研究結果顯示,擁有較好研發能力與經營能力的企業較有機會發展成天生全球化企業,且企業愈快加入電子商務市場,愈有助於企業早期國際化發展,本文期望藉由此驗證結果提供開發中國家中小企業在發展天生全球化企業時一些參考與建議。
International enterprises has evolved to different types as the global environment changed. From 1990s, some enterprises begin their overseas business right at birth or near the founding year, which is quite different to traditional enterprises, and we call these enterprises as Born Globals.
Why Born Globals can start their international business at the time they just established still not come to a conclusion today. Therefore this paper is trying to figure out the possible factors which encourage the enterprises, especially the small and medium enterprises in China, to develop the early abroad business.
This study generated four possible factors of R&;D, managerial competence, product quality and e-commerce adoption to analyze the possibility of Born Globals. And I collected 128 sample firms to exam my hypotheses. The final results showed that there are positive effectiveness between R&;D, managerial competence and Born Globals, and the fast speed of e-commerce market adoption also advance firms becoming Born Globals. However, product quality did not show benefit to Born Globals in the results.
第一章 緒論          1
第一節 研究背景與動機     1
第二節 研究問題與目的     2
第三節 研究範圍與對象     3
第二章 文獻探討        4
第一節 企業國際化       4
第二節 天生全球化企業     11
第三節 網絡          15
第四節 資源基礎理論      20
第五節 內外部資源與能力    24
第三章 研究架構與假說     28
第一節 研究架構        28
第二節 假說推論        29
第四章 研究方法        35
第一節 資料蒐集        35
第二節 資料分析方法      36
第三節 研究變數與操作型定義  37
第五章 資料分析與結果     42
第一節 敘述性統計與變數相關性 42
第二節 推論假說分析結果    44
第六章 結論與建議       47
第一節 研究結果        47
第二節 理論意涵        49
第三節 研究限制與未來研究建議 51
參考文獻             53
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