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論文名稱(外文):An Alternative Housing Style - Cultural Service of Taiwanese Share House in Perth, WA
指導教授(外文):Hsiao-Ling Chung
外文關鍵詞:Share HousingBed and Breakfast Industry of TaiwanCultural ServiceEntrepreneurial ModelPerth
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目前在台灣正有數以千計的青年學子,前仆後繼地趕往澳洲大陸,根據中華民國觀光局統計數字指出,申請簽證的人數在 2012 至 2013 年間有了倍數的成長。此現象可歸咎於國內就業率低迷與不尊重專業的風氣,生活水平較高、工作環境佳的澳洲自然成了年輕人出走的一大誘因。然而,澳洲國內對外國勞工的需求多為一級產業,或無需專業技能的工作;在簽證和語言的限制下,台灣青年往往投入過多時間在找工作,得不償失。
In Taiwan, thousands of youths rush to Australia, according to the statistic conducted by Tourism Bureau of R.O.C., the number had just doubled from year 2012 to 2013. The expectation of escaping from the current obstacle in Taiwan such as low employment rate and disrespect to professionals, Australia’s quality living and job market are an absolute seduction to Taiwanese youth. However, the need for foreign workers of Australia is mostly first level industry or those require no specific skills. With the limitation of their visa and language barrier, Taiwanese backpackers usually outweigh their time and effort looking for a job. Now, a group of Taiwanese backpacker is turning their own accommodation experiences into investment opportunity by developing share housing in Australia. The great profit from share housing had attracted more backpackers to join the business. Share housing is neither restrained by the limits mentioned above, nor carrying pressure of employment. Different operating style results bipolar cases, it will be beneficial for a sustainable share housing business or expansion of scale to follow up the development at the beginning. Further to make the share housing case as the model of business transformation for Taiwan’s Bed and Breakfast industry. This research first conducted pilot study on share housing in Perth. Through field observation and data collection, this research conducted online survey to further obtain the information of current share housing features and tenants’ perspectives. Follow with case study on two representative share houses to gather the first hand data. Lastly, having indepth interview with the two owners in order to conclude the present entrepreneurial model and proof its applicability in Taiwan’s bed and breakfast industry, most importantly, to understand the cultural service within the business. In view of Taiwan’s saturating bed and breakfast industry, the study on share housing trend will conclude the attributes and features of two cases, analyze the key factor that influences the business operation, organize the basic entrepreneurial model of it and discuss about the cultural service impact. By borrowing the experience of Australia would provide Taiwan’s bed and breakfast industry a guide of transformation, as well for the future investors
Contents Abstract ...... i
摘要 ......ii
1 Introduction ..... 6
1.1 Background and Motivation .... 6
1.2 Terms and Definitions ..... 11
1.2.1 Share housing .... 11
1.2.2 Bed and breakfast Industry .... 12
1.2.3 Cultural Service ..... 14
1.2.4 Entrepreneurial Model ... 20
1.3 Purpose .... 21

2 Literature Review .... 23
2.1 The Rise of Australian Housing .... 23
2.1.1 Housing from the Global Aspect ... 24
2.1.2 Evolution of Housing in Australia ... 29
2.1.3 Private Housing ..... 31
2.2 Bed and breakfast .... 32
2.2.1 The Origin of Bed and Breakfast .... 32
2.2.1 Bed and Breakfast Worldwide ... 34
2.2.3 Bed and Breakfast in Taiwan ... 39
2.3 Cultural Service ..... 46
2.3.1 Link between Cultural and Creative Industries ... 46
2.3.2 Cultural Service Emerging from Service to Tourism Industry .. 48
2.3.3 From Customer Relationship Management to Cultural Service . 50
2.4 Summary ..... 52

3 Methods ..... 53
3.1 Pilot Study ..... 56
3.1.1 Observation and Internet Data Collection ... 57
3.1.2 Revisit .... 60
3.1.3 Questionnaire .... 60
3.2 Case Study ..... 62
3.2.1 Selection Criteria ... 63
3.2.2 In-Depth Interview .... 64
3.2.3 Coding Analysis .... 65

4 Analysis and Findings ..... 68
4.1 Case Introduction: H.D. Family House ... 68
4.1.1 Background Information ... 68

4.1.2 About the Interviewee/ Owner - Dora ... 76
4.1.3 Current States .... 76
4.2 Case Introduction: House X .... 77
4.2.1 Background Information ... 77
4.2.2 About the Interviewee/ Owner - Derek ... 80
4.2.3 Current States .... 81 4.3 Coding Analysis .... 82
4.3.1 Share House Depends on its Inner Relationship ... 83
4.3.2 Imperceptibly Influenced Tonality .. 91
4.3.3 Service and Features—Culture to Nature .. 95

5 Discussion and Conclusion ..... 103
5.1 Discussion ..... 103
5.1.1 Home Away from Home—the Atmosphere of Share House . 104
5.1.2 Universal Cultural Service .... 106
5.1.3 The Styles of Share Housing ... 109
5.2 Conclusion ..... 113

6 Reference ..... 116
Appendix 1 ...... 126
Appendix 2 ...... 138
Appendix 3 ...... 144
Appendix 4 ...... 148
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