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研究生:黃瀅育
研究生(外文):Ying-YuHuang
論文名稱:探究公私協力夥伴關係:以荷蘭設計聚落為例
論文名稱(外文):Exploring the Public and Private Partnership: Case Study of Dutch Design Post
指導教授:楊佳翰楊佳翰引用關係
指導教授(外文):Chia-Han Yang
學位類別:碩士
校院名稱:國立成功大學
系所名稱:創意產業設計研究所
學門:設計學門
學類:綜合設計學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:英文
論文頁數:106
中文關鍵詞:公私協力關係藝術家進駐跨文化合作國際合作社會網絡
外文關鍵詞:Public-Private PartnershipsArtists-In-ResidenceCross-culture collaborationSocial networkInternational cooperation
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在全球化的趨勢下,國際合作成為公私夥伴關係中一種新興的合作模式。不同的合作型態不僅會塑造出不同的服務模式,更會影響其未來在公共領域中的組織發展。國際公私夥伴合作型態同時也受產業類別所影響,如同近日新興的創意產業因其子產業特性的不同而塑造出不同的服務模式,台灣於2002年開始發展創意產業,更在近年透過各地方政府大力推動創意產業的國際合作。新服務模式的產生與推動始於政府,但活化於民間組織,因此,政府如何建立國際合作關係以增強此跨文化合作已成為今日公私夥伴關係合作中的重要議題。
此研究以位於臺南市321藝術聚落的「荷蘭設計聚落」為案例研究,藉此探討臺南市文化局藝術發展科與荷蘭設計聚落間之國際合作模式。並透過參與式觀察研究法以分析此合作中的各項可能性、服務流程,及利益相關人等。希望藉此建立一個可操作之國際合作模式。
在研究中,我們將參與的七個活動加以歸納出三種合作模式:公眾導向模式、網絡驅動模式,與教育導向模式。為了進一步了解在各種模式中的真實情形,我們將此種模式與在觀察中所發現的關係利益人、衝突問題,與發展過程加以交叉比較。我們發現,在公眾導向模式中,由於是第一次與公部門進行的合作,同時也因為這種對於公眾導向的活動在策畫時會有許多東西方的文化差異。因此,在此模式中會有較多的溝通問題與衝突。而在網絡驅動模式中,我們的溝通問題與文化衝突相對減少,但同時我們有了更多在認知上的衝突。由於此時仍處於發展中的階段,我們嘗試透過不同類型的活動舉辦,以了解何類型的最適合此平台,同時也能為政府與自己帶來最多的利益。而在教育導向模式中,主要的客群聚焦於成功大學的設計學院學生,這樣的聚焦會使得此平台受到學校本身性質的限制。我們雖然少了與政府間的多項衝突,但相對的也減少了與政府或在地組織互動的機會。
此研究嘗試能夠協助政府建造一套國際合作模式,但卻在研究後發現,國際合作多為案例式的在進行。我們無法嚴格塑造一套SOP模式,並要求政府照本宣科。因此,我們藉由觀察所獲得的資料,提出三種活動類型與整體合作流程,並以建議的方式提供政府了解,在不同的活動類型中,他們能扮演怎樣的角色,又可能面對怎樣的問題。

Through the trend of globalization, international cooperation has become an emerging service pattern for public-private partnerships (PPPs). Different kinds of cooperation will create different service models which will also influence the future development of an organization in the public field. The type of international cooperation for PPPs also differs between industries, such as the oncoming creative industry shaped variant service among subsidiary industries. Taiwan began to develop its creative industry during 2002, and recently there has been more and more international cooperation being promoted in this industry by local public-sector businesses. The new service pattern mostly stems from promotion by the government, but it has been enriched by private organizations. Therefore, an emergent issue in today’s public and private partnership relationship is how the public sector can build relationships with international organizations to enhance this cross-culture collaboration.
This research uses the ‘Dutch Design Post’ in the 321 Arts Village in Tainan city as a case study, thereby exploring the international cooperative model between the Dutch designers and the Arts Development Division of the Tainan City government. During the research, participatory observation was used to analyze the possibilities of any cooperation, the service processes and all stakeholders in this case. The main goal was to build a sustainable international cooperative model.
There are three patterns in this research: a Resident as Audience Pattern, a Local Networking-driven Pattern, and a Design Education-oriented Pattern, each of which were examined to determine the nature of the relevant activities. To understand all situations in different patterns, the research cross-analyzed the three patterns with the stakeholders, any conflict issues, and the development process of the cooperation. It found that in the Resident as Audience Pattern, there are many cultural conflicts and communication problems. This is not only because it was the beginning of the cooperation, but also because it is an activity opened to the local residents. The different modes of thinking between people from the East and the West are the key cultural difference, and this was Resident as Audience Pattern. In the Local Networking-driven Pattern, there were fewer communication problems, but more problems of perception, because the platform was still in the planning stage, and we tried to identify what was our common purpose, and what kinds of activities could bring the largest benefits for both sides. In the Design Education-oriented Pattern, our target was the students in NCKU, which was limited by the nature of university. In this particular pattern, there was less conflict, because there was less communication with the government, while there was also less interaction with local organizations.
One aim of this research was to help the government to build an international cooperation model, but in reality, any international cooperation is usually conducted on a case-by-case basis. So we are hard to ask all of the cooperation to start or progress in some particular way. Nevertheless, attempts were made to use the data we collected, to analyze the kinds of problems the government may face for different types of activities, and to determine their position in any cooperation schemes or projects.

摘要................................................I
Abstract..........................................III
致謝................................................V
Table of Contents..................................VI
List of Table.....................................III
List of Figure.....................................IV
Chapter 1 Introduction..............................1
1.1 Background and Motivation...................1
1.2 Case Background.............................3
1.2.1 Introduction of DDP...........................4
1.2.2 Introduction of 321 Arts Village..............5
1.3 Research Objectives.........................7
1.4 Research Questions..........................7
Chapter 2 Literature Review.........................9
2.1 Public and Private Partnership (PPPs)...........9
2.1.1 Definitions of Public and Private Organizations.......................................9
2.1.2 Success and failure of PPPs..................11
2.2 Artist-In-Resident.............................17
2.2.1 Art Community................................18
2.2.2 Creative milieu..............................18
2.3 Cross-culture cooperation......................21
2.3.1 Culture difference...........................21
2.3.2 Hofstede’s cultural dimensions theory........26
2.4 Social Network.................................27
2.4.1 Strength of tie..............................28
2.4.2 Social structure.............................32
Chapter 3 Methodology..............................35
3.1 Research Framework.........................35
3.1.1 Research Concept.............................35
3.1.2 Research Process.............................36
3.2 Research Method............................38
3.2.1 Participatory Observation....................38
3.2.2 Case Study...................................38
3.2.3 In-depth Interview...........................39
3.2.4 Thematic Analysis............................40
3.3 Data Collection............................40
3.3.1 Criteria of Interviewee Selection............41
3.3.2 Interview Design.............................41
3.4 Data Analysis..............................42
Chapter 4 Results..................................43
4.1 Recording of the research......................43
4.1.2 Recording of Current Activities..............43
4.1.3 The role played by the ADD...................45
4.2 Data Collection................................46
4.2.1 Data Collection from Participatory Observation ...................................................46
4.2.2 Data collection from in-depth Interviews.....49
4.3 Thematic Analysis of Current Activities........52
4.3.1 Analytical Framework for Local Involvement ...................................................52
4.3.2 Pattern of Current Activities in DDP.........54
4.3.3 Regular Patterns of Current Activities.......65
4.4 Analysis of Activity Patterns..................66
4.4.1 Stakeholder Analysis for each Pattern........67
4.4.2 Cultural Conflicts for each Pattern..........70
4.4.3 Policy Goals in each Pattern.................73
4.4.4 Summary......................................74
Chapter 5 Discussion...............................75
5.1 The Development Process of the DDP.............75
5.1.1 The Three Development Stages of the DDP......75
5.1.2 Corresponding Relationships between Activity Patterns and Development Stages....................76
5.2 Suggestions for each Development Stage.........78
5.2.1 The Role of Stakeholders.....................78
5.2.2 Conflict Issues on Collaboration.............81
5.2.2 Policy Issues................................84
5.3 Implications for Practice......................85
5.4 Limitation and Future Work.....................87
Chapter 6 Conclusion...............................89
References.........................................93
Appendices.........................................99
Appendices 1: The invitation of the DDP opening ceremony ...................................................99
Appendices 2: The posters of the DDP activities....100
Appendices 3: Process of Open Coding...............106

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中文文獻
吳瑪俐、姚孟吟、許維真(1999)。藝術創作與交流的磁場:全球藝術村實例。台北:行政院文化建設委員會藝術村籌備處。
陳家聲, 戴士嫻 (2007)。創業家社會網絡行為之質性研究。創業管理研究,2-4,1-24。
張珃君 (民94)。台灣地區藝術村經營管理之研究(未出版之碩士論文)。國立中山大學,高雄市。
黃月薇 (民98)。2000年以來東台灣國際藝術家進駐交流之研究:以洄瀾國際藝術家創作營為例(未出版之碩士論文)。國立東華大學,花蓮縣
Picture Resources
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