一、中文部分
（一）期刊
田祖武、馬宗洸、林慈媛、陳美圻、陸泓廷（2011）“運用ZMET探索城市品牌認知與行銷策略創意-以台南與高雄為例”，全球商業經營管理學報，第三期，頁169-180。吳怡國、姜易慧（2010）“初探兩岸合拍偶像劇之發展與困境”，淡江人文社會學刊，第四十四期，頁1-26。吳怡國、姜易慧（2010）“初探兩岸合拍偶像劇之發展與困境”，淡江人文社會學刊，第四十四期，頁1-26。李君如、廖嘉瑜（2010）“旅遊的想像與真實~ 從遊客經驗解讀媒體建構的地方意象”，島嶼觀光研究，第三期第二卷，頁1-25。張偉雄、林玉婷、張倩華、李元墩（2009）“以電影「海角七號」探討恆春地區觀光意象之研究”， 運動健康與休閒學刊，第十四期，頁17-36。（二）專書
財團法人國家電影資料館編輯部（2012），台灣電影年鑑．2011 Taiwan Cinema Yearbook， 財團法人國家電影資料館出版。
（三）網頁
交通部觀光局網站（2011），2010年中華民國來臺旅客消費及動向調查統計年報，http://admin.taiwan.net.tw/upload/statistic/20110905/35efb745-8c45-42cc-b562-f88365227db1.xls，查詢日期：2014.05.02
交通部觀光局網站（2012），2011年中華民國來臺旅客消費及動向調查統計年報，http://admin.taiwan.net.tw/upload/statistic/20120403/c7d5ec39-9cd1-4870-a75b-9081eed08646.xls，查詢日期：2014.05.02
交通部觀光局網站（2013），2012年中華民國來臺旅客消費及動向調查統計年報，http://admin.taiwan.net.tw/upload/statistic/20130219/8eb07109-a0fa-4150-a9ea-08a66076f2eb.xls，查詢日期：2014.05.02
交通部觀光局網站（2014），2013年中華民國來臺旅客消費及動向調查統計年報，http://admin.taiwan.net.tw/upload/statistic/20140214/845609fa-2f1c-4cf7-bbe2-531ad584a12c.xls，查詢日期：2014.05.02
交通部觀光局網站，2013年12月暨全年觀光市場概況概要，http://admin.taiwan.net.tw/statistics/release_d.aspx?no=136&;d=4755，查詢日期：2014.05.02
新北市主計處網站(2012)，2011年新北市觀光旅客資料統計. http://www.bas.ntpc.gov.tw/web/Home?command=display&;page=flash，查詢日期：2014.05.02
財團法人國家電影中心（2009），國家電影資料館電子報http://www.tfi.org.tw/specialwebsite.asp，查詢日期：2014.04.19。
大紀元電子報（2008），“本土電影《海角七號》狂賣 成屏東新景點＂http://www.epochtimes.com/b5/8/10/27/n2310774.htm，查詢日期：2014.04.12
大紀元電子報（2007），“日劇華麗一族台灣搶先亞洲首播 台銀也入鏡＂ http://www.epochtimes.com/b5/7/3/28/n1660882.htm，查詢日期：2014.04.13
TVBS電子報（2008），“宋允兒為韓劇《真愛on air》 即將來台宣傳＂ http://news.tvbs.com.tw/old-news.html?nid=188921，查詢日期：2014.04.19
聯合電子報（2014），“麻辣GTO來台取景 城田優樂玩雞蛋糕＂http://udn.com/news/story/7123/496823-%E8%8A%B1%E6%BC%BE%E7%88%BA%E7%88%BA%E6%95%88%E6%87%89-%E9%9F%93%E5%AE%A2%E4%BE%86%E5%8F%B0%E5%89%B5%E6%96%B0%E9%AB%98，查詢日期：2014.04.13
聯合電子報（2014），“花漾爺爺效應 韓客來台創新高＂ http://udn.com/news/story/7123/496823-%E8%8A%B1%E6%BC%BE%E7%88%BA%E7%88%BA%E6%95%88%E6%87%89-%E9%9F%93%E5%AE%A2%E4%BE%86%E5%8F%B0%E5%89%B5%E6%96%B0%E9%AB%98，查詢日期：2014.04.13
YAM電子報（2014），“行銷台觀光再出招有請「蔥油餅」攬日本客＂ http://video.n.yam.com/20141223766795/%E8%A1%8C%E9%8A%B7%E5%8F%B0%E8%A7%80%E5%85%89%E5%86%8D%E5%87%BA%E6%8B%9B%E3%80%80%E6%9C%89%E8%AB%8B%E3%80%8C%E8%94%A5%E6%B2%B9%E9%A4%85%E3%80%8D%E6%94%AC%E6%97%A5%E6%9C%AC%E5%AE%A2，查詢日期：2014.04.19
自由時報（2014），“GTO橫行夜市 卓文萱笑納3帥生日禮＂http://ent.ltn.com.tw/news/paper/748472，查詢日期：2014.04.13
二、英文部分
（一）期刊
Anderson, E. W., Fornell, C., &; Lehmann, D. R. (1994). "Customer Satisfaction, Market Share, and Profitability: Findings from Sweden", The Journal of Marketing, 53-66.
Bagozzi, R. P., &; Yi, Y. (1988). "On the Evaluation Of Structural Equation Models", Journal of the academy of marketing science, 16(1): 74-94.
Baker, D. A. and Crompton, J. L. (2000). "Quality, Satisfaction and Behavioral Intentions", Annals of Tourism Research, 27(3): 785-804.
Belk, R. W. (1975). "The Objective Situation As a Determinant of Consumer Behavior", Association for Consumer Research, 2: 427-438.
Biehl-Missal, B., &; Saren, M. (2012). "Atmospheres of Seduction A Critique of Aesthetic Marketing Practices", Journal of Macromarketing, 32(2): 168-180.
Bigné, J. E., Sánchez, M., &; Sanchez, J. (2001). "Tourism image, evaluation variables and after purchase behavior: inter-relationship", Tourism Management, 22(6): 607-616.
Bosnjak, M., Sirgy, M. J., Hellriegel, S., &; Maurer, O. (2011). "Postvisit Destination Loyalty Judgments Developing and Testing A Comprehensive Congruity Model", Journal of Travel Research, 50(5): 496-508.
Bowen, J. T., &; Chen, S. (2001). "The Relationship Between Customer Loyalty and Customer Satisfaction", International Journal of Contemporary Hospitality Management, 13(5): 213-217.
Bowen, J. T., &; Shoemaker, S. (1998). "Loyalty: A Strategic Commitment", Cornell Hotel and Restaurant Administration Quarterly, 39(1): 12-25.
Browne, M. W., &; Cudeck, R. (1993). "Alternative Ways of Assessing Model Fit", Sage Focus Editions, 154: 136-136.
Busby, G., &; Klug, J. (2001). "Movie-induced Tourism: The Challenge of Measurement and Other Issues", Journal of vacation marketing, 7(4): 316-332.
Butler, R. (1990). "The influence of the media in shaping international tourist patterns", Tourism Recreation Research, 15(2): 46-53.
Cardozo, R. N. (1965). "An Experimental Study of Customer Effort, Expectation and Satisfaction", Journal of Marketing Research, 2: 244-249.
Carl, D. (2007). "Tourists' experiences of film locations: New Zealand as 'Middle Earth'.", Tourism Geographies, 9(1): 49-63.
Chan, B. (2007). "Film-induced tourism in Asia: a case study of Korean TV drama andfemale viewers’motivation to visit Korea", Tourism, Culture and Communication, 7(3): 207-224.
Chin, W. W., &; Todd. P. A. (1995). "On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research A Note of Caution", MIS Quarterly, 19(2): 237-246.
Christopherson, S., &; Rightor, N. (2010). "The Creative Economy As“Big Business”: Evaluating State Strategies to Lure Filmmakers", Journal of Planning Education and Research, 29(3): 336-352.
Connell, J. (2012). "Film tourism e Evolution, progress and prospects", Tourism Management, 33: 1007-1029.
Connell, J., &; Meyer, D. (2009). "Balamory Revisited: An Evaluation of The Screen Tourism Destination-Tourist Nexus", Tourism Management, 30(2): 194-207.
Cracolici, M. F., &; Nijkamp, P. (2009). "The Attractiveness and Competitiveness of Tourist Destinations: A study of Southern Italian regions", Tourism Management, 30(3): 336-344.
Deighton, J., Henderson, C. M., &; Neslin, S. A. (1994). "The Effects of Advertising on Brand Switching and Repeat Purchasing", Journal of marketing research, 28-43.
Diener, E. (1984). "Subjective Well Being", Psychological Bulletin, 95(3): 542-575
Dorfman, P. W. (1979). "Measurement and Meaning of Recreation Satisfaction A Case Study in Camping", Environment and Behavior, 11(4): 483-510.
Fornell, C. (1992). "A National Customer Satisfaction Barometer: The Swedish Experience", Journal of Marketing, 56(1): 6–21.
Geissler, G. L., &; Rucks, C. T. (2011). "The Overall Theme Park Experience: A Visitor Satisfaction Tracking Study", Journal of vacation Marketing, 17(2): 127-138.
Grzeskowiak, S. ,and Sirgy, J.(2007). "Consumer Well-Being (CWB): The Effects of Self-Image Congruence, Brand Community Belongingness, Brand Loyalty, and Consumption Recency", Applied Research in Quality of Life, 2(4): 289-304.
Holbrook, M. B. (1996). "Special Session Summary: Customer Value–A Framework for Analysis and Research", Advances in consumer research, 23(1): 138-142.
Hosany, S., &; Witham, M. (2010). "Dimensions of Cruisers Experiences Satisfaction and Intention to Recommend", Journal of Travel Research, 49 (3): 351–364
Hudson, S., &; Ritchie, J. R. B. (2006b). "Film tourism and destination marketing: the case of Captain Corelli’s Mandolin", Journal of Vacation Marketing, 12(3): 256-268.
Hwang, J. and Hyun, S. (2012). "The Antecedents and Consequences of Brand Prestige in Luxury Restaurants", Asia Pacific Journal of Tourism Research, 17(6): 656-683.
Hwang, J., &; Han, H. (2014). "Examining Strategies for Maximizing and Utilizing Brand Prestige in the Luxury Cruise Industry", Tourism Management, 40: 244-259.
Jones, T. O., &; Sasser, W. E. (1995). "Why Satisfied Customers Defect", Harvard Business Review November‐December, 73: 88‐99.
Kim, I., Jeon, S. M., &; Hyun, S. (2011). "The Role of Effective Service Provider Communication Style in The Formation of Restaurant Patrons’Perceived Relational Benefits and Loyalty", Journal of Travel and Tourism Marketing, 28(7): 765-786.
Kim, I., Jeon, S. M., &; Hyun, S. (2012). "Chain Restaurant Patrons’Well-Being Perception and Dining Intentions: The Moderating Role of Involvement", International Journal of Contemporary Hospitality Management, 24(3): 402-429.
Kim, S. (2010). "Extraordinary experience: re-enacting and photographing at screen tourism locations", Tourism and Hospitality Planning &; Development, 7(1): 59-75.
Kozak, M., &; Rimmington, M. (2000). "Tourist Satisfaction with Mallorca, Spain, As An Off-Season Holiday Destination", Journal of Travel Research, 38(1): 260-269.
Lee, D. J., &; Sirgy, M. J. (2004). "Quality-of-Life (QOL) Marketing: Proposed Antecedents and Consequences", Journal of Macromarketing, 24: 44-58.
Lee, J. H., and Scott, D. (2006). "For Better Or Worse ? A Structural Equation Model of The Benefits and Costs Associated With Recreational Specialization", Leisure Sciences, 28: 17-38.
Lee, T. H., &; Yoo, J. K. (2011). "A study on flow experience structures: enhancement or death, prospects for the Korean wave", Journal of Travel and Tourism Marketing, 28(4): 423-431.
Lin, Y. S., &; Huang, J. Y. (2008). "Analyzing the Use of TV Mini-Series for Korea Tourism Marketing", Journal of Travel &; Tourism Marketing, 24(2-3): 223-227.
Liou, D. Y. (2010). "Beyond Tokyo Rainbow Bridge: Destination Images Portrayed In Japanese Drama Affect Taiwanese Tourist's perception", Journal of Vacation Marketing, 16(1): 5-15.
Lu, L., &; Argyle, M. (1994). "Leisure Satisfaction and Happiness: A Function of Leisure Activity", Kaohsiung Journal of Medical Sciences, 10: 89–96
Lucas, R. E., Diener, E., &; Suh, E. (1996). "Discriminate Validity of Well-Being Measures", Journal of Personality and Social Psychology, 71(3): 616-628.
Mitchell, V. W. (1999). "Consumer Perceived Risk: Conceptualisations and Models", European Journal of marketing, 33(1/2): 163-195.
Oh, H., Fiore, A. and Jeoung, M. (2007), "Measuring Experience Economy Concepts: Tourism Applications", Journal of Travel Research, 46(2): 119-132.
Pine, B. J. II., &; H. J. Gilmore H. J. (1998). "Welcome to the Experience Economy", Harvard Business Review, 76(4): 97-105.
Pocock, D. (1992), "Catherine Cookson country: tourist expectation and experience",Geography, 77: 236-243.
Pritchard, M. P. (2003). "The Attitudinal And Behavioral Consequences of Destination Performance", Tourism Analysis, 8(1): 61-73.
Rajaguru, R. (2014). "Motion Picture-induced Visual, Vocal and Celebrity Effects on Tourism Motivation: Stimulus Organism Response Model", Asia Pacific Journal of Tourism Research, 19(4): 375-388.
Riley, R., and Van Doren, C.(1992), "Movies as tourism promotion: a push factor in a pull location", Tourism Management, 13: 267-274.
Russell-Bennett, R., McColl-Kennedy, J. R., &; Coote, L. V. (2007). "Involvement, Satisfaction, and Brand Loyalty in a Small Business Services Setting", Journal of Business Research, 60(12): 1253-1260.
Sahin, A., Zehir, C., &; Kitapçı, H. (2011). "The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research on Global Brands", Procedia-Social and Behavioral Sciences, 24: 1288-1301.
Sinha, I., &; DeSarbo, W. S. (1998). "An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value", Journal of Marketing Research, 236-249.
Sirgy, M. J., Kruger, P. S., Lee, D. J., &; Grace, B. Y. (2011). "How Does A Travel Trip Affect Tourists’Life Satisfaction?", Journal of Travel Research, 50(3): 261-275.
Sirgy, M. J., Lee, J. D., &; Kressmann, F. (2006). "A Need-Based Measure of Consumer Well Being (CWB) in Relation to Personal Transportation: Nomological Validation." Social Indicators Research, 79(2): 337-367.
Stamboulis, Y., &; Skayannis, P. (2003). "Innovation Strategies and Technology for Experience-based Tourism", Tourism management, 24(1): 35-43.
Tooke, N., &; Baker, M. (1996). "Seeing is Believing: The Effect of Film on Visitor Numbers to Screened Locations", Tourism Management, 17(2): 87-94.
Tsiros, M., &; Mittal, V. (2000). "Regret: A model of Its Antecedents and Consequences in Consumer Decision Making", Journal of Consumer Research, 26(4): 143-154.
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Wong, Y. H., Chan, R. Y., Ngai, E. W. T., &; Oswald, P. (2009). "Is Customer Loyalty Vulnerability-based? An Empirical Study of A Chinese capital-intensive Manufacturing Industry.", Industrial Marketing Management, 38(1): 83-93.
Zeithaml, V. A., Berry, L., &; Parasuraman, A. (1996). "The Behavioral Consequences of Service Quality." Journal of Marketing, 60: 31-46.
（二）專書
Andrews, F. M., &; Withey, S. B. (1976), Social indicators of well-being: Americans' perceptions of life quality, pp. 19-35.
Beeton, S. (2005), Film-induced tourism, Clevedon: Channel View Publications.
Couldry, N., &; McCarthy, A., eds. (2004) MediaSpace:Place, London: Routledge, Scale and Cultire, pp. 1-18.
Couldry, N.,Crouch, D., Jackson, R., &; Thompson, F., eds. (2005) The media and the tourist imagination, London: Routledge, Converging cultures, pp. 60-75.
Croy, W. G., &; Heitmann, S., eds. (2011) Tourism and film: Research themes in tourism, Wallingford: CABI, pp. 188-204.
Evans, M. (1997), Plugging into TV tourism, Lindon:English Tourist Board, pp. 35-38.
Hair, Jr. J. F., Anderson, R. E., Tatham, R. L., &; Black, W. C. (1998), Multivariate Data Analysis, New York: Macmillan.
Hatcher, L. (1994), A step-by-step approach to using the SAS system for factor analysis and structural equation modeling, SAS Institute.
Howard, J. A., &; Sheth, J. N. (1967), The Theory of Buyer Behavior, New York: John Willey &; Sons, pp. 325.
Hu, L., &; Bentler, P. M. (1999), Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives, Structural Equation Modeling, 6(1), pp.1-55.
Jöreskog, K. G., &; Sörbom, D. (1993), LISREL 8: Structural equation modeling with the SIMPLIS command language, Scientific Software International.
Kotler, P. (1997), Standing room only: Strategies for marketing the performing arts, Harvard business press, pp. 753.
Kotler, P., Armstrong, G., &; Saunders, J. (2001), Principals of marketing, Harlow: Prentice Hall, Third European Edition.
Mehrabian, A., &; Russell, J. A. (1974), An approach to environmental psychology, the MIT Press.
Melanie, S., MacLeod, N., &; Robertson, M. H. (2010), Key concepts in tourist studies, Sage, pp.137.
Nunnally, J. C. (1978), Psychometric theory (2nd ed.), New York: McGraw-Hill, pp. 245.
Oliver, R. L. (1997), Satisfaction: A Behavioral Perspective on the Consumer, New York: Irwin/McGraw-Hill.
Pine, B. J. II., and H. J. Gilmore (1999), The Experience Economy: Work is Theatre &; Every Business a Stage, Boston, MA: Harvard Business School Press.
Roesch, S. (2009). The experiences of film location tourists, Clevedon: Channel View Publications.
Schmitt, B. (1999), Experiential Marketing, New York: The Free Press.
Urry, J., &; Larsen, J. (2011), The tourist gaze 3.0 (3rd ed.), London: Sage.
（三）網頁
Film Festival World Network. (2011), Film Festival World Network. http://www.filmfestivalworld.com Accessed 15.11.11. 查詢日期：2014.03.22
China News Center. (2011), East China city aims to expand film tourism industries, Accessed 12.02.12, www.chinamedia.com. 查詢日期：2014.03.22