臺灣博碩士論文加值系統

眾所周知，中小企業為台灣企業之主體，相對中小企業，台灣之微型企業不但更小而且數量更多。除此之外，與中小企業相比，微型企業在資金、國際化、制度與研發能量都不充足。但位處南投縣的Sunnyhills 公司and Feeling18c公司卻能成為微型企業模範。本研究以關鍵成功要素以及SWOT分析，配合半結構式訪談法，對南投的微熱山丘與十八度c實施研究，結果強調「社會企業責任」為主要目的。經訪談該兩公司董事長，根據分析結果發現:未來微型食品企業必然是以把產品做好，強化內部員工訓練，行銷以「能捨才能得」策略。研究結果顯示微熱山丘與十八度c各項成功關鍵因素策略奏效，公司整體績效指標超越同業。本文並根據研究結果提出管理意涵與微型企業的相關建議。

As we all know, small and medium enterprises as the main body of Taiwan. Compared with SMEs, micro enterprises Taiwan is relatively smaller and more quantity. In addition, compared with SMEs, micro-enterprises in the capital, international, power of research and development and system is not adequate. But located in Nantou County, Sunnyhills company and Feeling18c company was able to become a micro-enterprise exemplary. In this study, to implement research in Nantou County’s Sunnyhills company and Feeling18c company by using the factors of key success and SWOT analysis and the semi-structured interviews. The results emphasize the "social corporate responsibility" as the main purpose. After interviews with the company's chairman, according to the analysis results showed that: the future of micro food businesses is necessarily a product well, strengthen internal employee training, marketing in order to "better alms than to receive" strategy. The results show: Sunnyhills and Feeling18c the key factors of success strategy is successful, the company's overall performance indicators beyond the industry. This paper proposed management implications and recommendations based on the results of micro-enterprises.

目 錄
中文摘要 i
Abstract ii
謝 誌 iii
目 錄 iv
圖目錄 vi
表目錄 vi
第壹章 緒論 1
第一節 研究背景 1
第二節 研究動機 3
第三節 研究目的 3
第四節 研究流程 4
第二章 文獻探討 6
第一節 微型企業簡介 6
第二節 微熱山丘鳳梨酥與十八度c巧克力簡介 7
第三節 關鍵成功因素 15
第三章 研究設計 25
第一節 研究架構 25
第二節 個案分析 25
第三節 訪談法 28
第四節 資料整理 30
第四章 研究結果與分析 32
第一節 關鍵成功因素分析 32
第二節 SWOT分析 35
第五章 結論 38
第一節 研究結論 38
第二節 管理意涵 40
第三節 研究貢獻 42
第四節 研究建議 43
參考文獻 44


圖目錄
圖1-1 研究流程圖 5


表目錄
表2-1 關鍵成功因素之定義 16
表3-1 訪談大綱 30
表3-2文本編碼原則 31

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