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研究生:林詩雅
研究生(外文):Shih-Ya Lin
論文名稱:社會資本及群體感覺對行動通訊使用的影響:針對職場上的群體溝通
論文名稱(外文):The Effect of Social Capital and Sense of Group on Mobile Messaging Usage in Workplace
指導教授:陶蓓麗陶蓓麗引用關係
指導教授(外文):Pui-Lai To
學位類別:碩士
校院名稱:國立嘉義大學
系所名稱:資訊管理學系研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
畢業學年度:103
語文別:中文
論文頁數:67
中文關鍵詞:社會資本群體感覺行動通訊軟體群體
外文關鍵詞:social capitalsense of groupmobile communication softwaregroup
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摘要
隨著智慧型手機越來越普遍以及現今網路幾乎無所不在,大多數的人們都會使用行動通訊軟體來進行群體溝通(Communication in Groups),導致它成為生活中不可或缺的必備工具。行動通訊軟體深入我們的生活,是重要的溝通工具,但是其相關研究卻很貧乏,因此本研究想對於行動通訊的使用做進一步的探討,探討社會資本(Social Capital)的累積是否會強化群體感覺(Sense of Group),進而去影響行動通訊群體溝通的數量與品質(Quantity of Groups Communication / Groups Communication Quality)。本研究透過線上問卷針對近期有使用過行動通訊軟體進行職場上群體溝通的使用者進行受訪調查,共回收286份問卷,有效問卷234份。本研究使用結構方程式進行統計分析,透過資料分析,本研究發現社會資本會經由群體感覺的累積,間接影響群體溝通數量/品質。本研究的研究成果不僅提供未來學者進行行動通訊軟體相關研究時有更多相關的參考依據,亦可以了解到社會資本對我們使用行動通訊做群體溝通是有重要影響的。

Abstract
Smartphones becomes more common and network omnipresent now. Most people will use mobile communication software to communication in groups (Communication in Groups), it cause to become part of everyday life. Mobile communication software embedded in our lives, it is an important communication tool. But the research is very poor, therefore, this study to further investigate the use of mobile communications. This study investigate whether the accumulation of social capital (Social Capital) will strengthen the sense of group (Sense of Group), and then to affect the quantity of groups communication and groups communication quality (Quantity of Groups Communication / Groups Communication Quality). This study surveyed through an online questionnaire survey for the recently have used mobile communication software to communication in groups about the job. A total of 286 questionnaires were recovered, the last valid sample of 234 copies. This study used structural equation modeling to analysis data. Through data analysis, the study found that social capital through accumulate the sense of group, that can indirect affect the quantity of groups communication and groups communication quality. Finding of this study provide evidence not only scholars research the future when mobile communication software, and also allows us to know social capital is an important factor to influence the mobile communication software usage to communication in groups.

目錄
目錄 iv
表目錄 vi
圖目錄 vii
第一章 緒論 1
第二章 文獻探討 5
第一節 行動通訊使用 5
第二節 社會資本 7
第三節 群體感覺 12
第三章 研究模型與假說 15
第一節 群體感覺的影響 16
第二節 結構資本的影響 17
第三節 關係資本的影響 19
第四節 認知資本的影響 21
第四章 研究方法 24
第一節 變數衡量 24
第二節 問卷設計 25
第三節 前測與試測 26
第四節 研究對象 27
第五章 資料分析 28
第一節 敘述性統計分析 28
第二節 信效度分析 33
第三節 驗證模型 40
第六章 結論與建議 49
第一節 結果與討論 49
第二節 研究貢獻 53
第三節 研究限制與未來研究建議 55
參考文獻 56
附錄一 63

表目錄
表4- 1:社會資本操作型定義 24
表4- 2:群體感覺操作型定義 25
表4- 3:群體溝通操作型定義 25
表4- 4:構面信度結果分析 26
表5- 1:基本資料統計表 29
表5- 2:最常運用做職場溝通的通訊軟體使用情形統計表 31
表5- 3:行動通訊使用後對其他溝通工具的影響樣本特徵描述 33
表5- 4:KMO與Bartlett’s球型檢定 34
表5- 5:驗證性因素分析表 35
表5- 6:修改後之驗證性因素分析表 37
表5- 7:平均變異萃取量平方根與相關係數矩陣表 39
表5- 8:本研究直接及間接影響分析結果表 43
表5- 9:本研究假說檢定結果 44
表5- 10:結構、關係、認知資本對群體感覺之影響 47
表5- 11:結構、關係、認知資本對群體溝通數量之影響 47
表5- 12:結構、關係、認知資本對群體溝通品質之影響 47
表5- 13:結構、關係、認知資本與群體感覺對群體溝通數量之影響 48
表5- 14:結構、關係、認知資本與群體感覺對群體溝通品質之影響 48

圖目錄
圖3- 1:研究模型 15
圖5- 1:二階形成型構面之驗證圖 40
圖5- 2:本研究直接影響分析結果圖 41
圖5- 3:本研究間接影響分析結果圖 41
圖5- 4:本研究直接及間接影響分析結果圖 43
圖5- 5a:驗證中介效果之自變數對中介變數模式圖 45
圖5- 5b:驗證中介效果之自變數對應變數模式圖 45
圖5- 5c:驗證中介效果模式圖 45




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