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研究生:黃亭瑜
研究生(外文):Ting-Yu Huang
論文名稱:智慧型手機產業動態競爭行為之初探 -以專利訴訟之觀點
論文名稱(外文):Competitive Dynamics in the Smartphone Industry -From the Perspective of Patent Litigation
指導教授:彭玉樹彭玉樹引用關係
指導教授(外文):Yu-Shu Peng
學位類別:碩士
校院名稱:國立東華大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
論文頁數:105
中文關鍵詞:動態競爭智慧型手機產業專利訴訟
外文關鍵詞:Competitive DynamicSmartphone IndustryPatent litigation
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本研究以動態競爭理論,套用在智慧型手機產業的專利攻防戰,針對2009至2013年6月專利訴訟案件樣本進行深入分析,以事件研究法蒐集與智慧型手機相關訴訟案件,透過質性與量性的方式,探討智慧型手機產業之專利訴訟規律性與動態走向,以及對智慧型手機專利訴訟之原告廠商與被告廠商的影響。動態競爭理論鮮少談及多廠商之互動,本篇會多加探討多廠商競爭帶給產業的動態現象。
研究發現,其專利訴訟之動態有相互攻擊「以牙還牙」攻防的對稱性;「火借風勢,越燒越旺」,專利訴訟密集度隨產業市場的改變而有不同;「欲得天下寧,須拔眼中釘」,廠商會優先選擇攻擊主要競爭者;「聯合次要敵人攻擊主要敵人」廠商的攻防呈現一打多,以及次要廠商會聯合其所屬陣營之廠商對主要廠商提出專利訴訟,並提出該產業專利訴訟競爭的週期現象。量性的資料分析顯示,主要廠商的提告與被告都使股票異常報酬有好的表現,而次要廠商其不管是提告或被告結果都呈現負向或者沒有影響。在蔓延效果的部分,主要廠商提告次要與次要廠商提告主要廠商皆有蔓延效果的現象。
本研究彙集智慧型手機成長階段專利訴訟案件,為該產業競爭現象做分析,提供相關產業預測專利訴訟競爭的態勢,也供投資人、管理者股價波動的影響。

This research is based on Competitive Dynamic. We used this theory to discuss patterns and dynamic trends happened in patent war in smartphone industry and analyze it through qualitative and quantitative research method during 2009 to 2013 June. Also, we observed the impact between the plaintiffs and the dependents. However, Competitive Dynamic theory seldom refers the interactive among firms in the same industry. So, we will discuss more about the competitive phenomenon which caused by firms to the industry in this research.
We found that the dynamic of patent litigation has the phenomenon of mutual attack like "an eye to an eye", symmetry attack. Second, the patent litigation frequency will be affected by the changing industry market. Third, firms will choose to attack the key competitor. Forth, firms will cooperate with secondary competitors to attack main competitor, so it will cause the situation of one-to-many, also small firms will cooperate with the same group firms I order to sue the focal firms. Lastly, this research will show the industry cycle by the patent litigation.
Quantitative data show that, focal firm Apple has good performance not only when suing firms, but also being sued by others. On the other hand, secondary firms perform negatively or imperfectly no matter when sue or be sued by others. In contagion effect part, both focal firm or secondary firms are as a plaintiffs and dependents that will all have contagion effect.
This research gathered patent cases in the growth of smartphone industry. We analyzed industry competitive phenomenon, and predicted the development of the patent litigation. In addition, we also offered the impact of stocks and managers to investors.
Keywords: Competitive Dynamic, Smartphone Industry, Patent litigation.
中文摘要 II
Abstract III
目錄 V
表目錄 VII
圖目錄 IX
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與研究目的 4
第三節 研究範圍與限制 6
第二章 文獻探討 7
第一節 動態競爭理論之沿革 7
第二節 專利訴訟與廠商競爭關係 13
第三節 文獻與本研究之關係 15
第三章 研究方法 19
第一節 資料蒐集方法 19
第二節 實證研究方法與變數操作性定義 32
第四章 結果分析 37
第一節 智慧型手機與專利訴訟之發展背景 37
第二節 智慧型手機專利戰實證結果 40
第三節 訴訟廠商股票異酬 65
第四節 智慧型手機產業專利訴訟競爭週期「分久必合、合久必分」 75
第五章 結論與建議 83
第一節 結論 83
第二節、研究意涵 89
第三節 研究限制與未來發展 91
附錄 93
參考文獻 101

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