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研究生:Khulan Ishdorj
研究生(外文):Khulan Ishdorj
論文名稱:Determining Factors that Affect Public Intention to Share Social Justice Report Using Mobile Phone in Mongolia
論文名稱(外文):Determining Factors that Affect Public Intention to Share Social Justice Report Using Mobile Phone in Mongolia
指導教授:祝道松祝道松引用關係
指導教授(外文):Dauw-Song Zhu
學位類別:碩士
校院名稱:國立東華大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
論文頁數:91
中文關鍵詞:social justice reportsocial mediamobile phone
外文關鍵詞:social justice reportsocial mediamobile phone
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Modern mobile phone technology offers various kinds of advantages for social justice. Its easy communication and interaction way has been impacting social justice, which is one of the key concepts of sustainability.
Social justice and media is an important topic for the social justice concept. Characters of social justice reports are made based on evidence, and search of truth and social justice report shows social issues. Social justice report advocates and encourages people to sustainable development. Social media offers many opportunities that share information and interactions as well as enhances human right that freedom of expression. Over the past 100 years, traditional media censored information and they cut of truth from information. They serve few elites and big corporations.
After democratic revolution won in Mongolia and both economic and political system have been changed, traditional media has been owned by few elites and big corporations and the majority of Mongolian population (73%) use social media in accordance with the current research.
The thesis main purpose is to study find factors that affect public intention to share social justice report using phone in Mongolia. The study adapted to Technology Acceptance Model (TAM) and Theory Planned Behavior (TPB). This study suggests 7 hypotheses. Study uses e-survey to collect data. The data analyzed by statistical software SPSS and AMOS. All 7 hypotheses were supported and Perceived Ease of Use of Social Interaction of Mobile phone is most influencing factor and following social justice belief Factor is second most influencing factor.

Modern mobile phone technology offers various kinds of advantages for social justice. Its easy communication and interaction way has been impacting social justice, which is one of the key concepts of sustainability.
Social justice and media is an important topic for the social justice concept. Characters of social justice reports are made based on evidence, and search of truth and social justice report shows social issues. Social justice report advocates and encourages people to sustainable development. Social media offers many opportunities that share information and interactions as well as enhances human right that freedom of expression. Over the past 100 years, traditional media censored information and they cut of truth from information. They serve few elites and big corporations.
After democratic revolution won in Mongolia and both economic and political system have been changed, traditional media has been owned by few elites and big corporations and the majority of Mongolian population (73%) use social media in accordance with the current research.
The thesis main purpose is to study find factors that affect public intention to share social justice report using phone in Mongolia. The study adapted to Technology Acceptance Model (TAM) and Theory Planned Behavior (TPB). This study suggests 7 hypotheses. Study uses e-survey to collect data. The data analyzed by statistical software SPSS and AMOS. All 7 hypotheses were supported and Perceived Ease of Use of Social Interaction of Mobile phone is most influencing factor and following social justice belief Factor is second most influencing factor.

Abstract i
List of Figures v
List of Tables vi
CHAPTER 1 INTRODUCTION 1
1.1 Study background 1
1.2 Research problem and issues 2
1.3 Outline of the study 3
CHAPTER 2 LITERATURE REVIEW 5
2.1 Social justice 5
2.1.1 Concepts of social justice 5
2.1.2 Social justice dimensions 6
2.1.3 Social justice and media 7
2.1.4 Contemporary traditional media issues 8
2.1.5 Sustainability and social justice 10
2.2 Social justice report 12
2.2.1 Define social justice report 12
2.2.2 Photo picture 12
2.2.3 Social justice video 14
2.2.4 Social impact dimensions of social justice report 15
2.3 Social media 16
2.3.1 Definition of Social media 17
2.3.2 Classification of social media 18
2.3.2.1 Blog 19
2.3.2.2 Social networking sites 20
2.3.2.3 Communities 21
2.3.2.4 A content aggregator 22
2.3.2.5 Virtual worlds 22
2.4 Mobile phone usage today 22
2.4.1 Mobile phone and society information 23
2.4.2 Mobile phone and social justice 24
2.5 Collective justice 26
2.6 Technology acceptance model on social media 31
2.6.1 Social media and social interaction 31
2.6.2 Mobile phone tool for personal media content interaction 33
2.6.3 Social media usage in Mongolia 37
2.6.4 Mobile phone usage in Mongolia 37
2.7 Theory of Planned Behavior 38
2.8 Mongolian corruption index and poverty, inequity 39
2.9 Combination TAM and TPB 40
CHAPTER 3 METHODOLOGY 43
3.1 Overview of framework and constructs 43
3.1.1 Perceived Ease of Use of Social Interaction and Perceived Usefulness of Social Interaction of Mobile phone 44
3.1.2 Attitude toward Share SJR Using Mobile phone and Perceived Behavioral Control to Make SJR Using Mobile phone 44
3.1.3 Social justice belief 46
3.1.4 Intention to Use Mobile phone to Share SJR 46
3.2 Constructs of all items and measurement 47
3.3 Sampling design and data collection 48
3.4 Data analysis 49
3.4.1 Data analysis technique 49
CHAPTER 4 ANALYSIS AND RESULTS 51
4.1 Pilot study 51
4.2 Formal study 52
4.2.1 The profile of respondents 53
4.2.1.1 Sample composition 53
4.2.2 Common method variance 55
4.2.3 Correlation matrix 56
4.2.4 Structural Equation Modeling Analysis 56
4.2.4.1 Goodness of fit indices 57
4.2.4.2 Assessment of Reliability and Validity of Constructs 58
4.2.4.3 Average Extracted Variance 60
4.2.4.4 Structural model and hypothesis testing 62
CHAPTER 5 DISCUSSION AND CONCLUSION 67
5.1 Most influencing factors 69
5.2 Other elements 69
5.4 Research limitation 70
5.5 Future research 71
References 73
Appendix 81


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