一、中文部份
1.王美慧、陳瑞龍、蘇元含(民95)，運用結構方程模式探討服務品質對顧客滿意度與顧客忠誠度之影響－以中油加油站為例，顧客滿意學刊，第二卷第二期，47-86頁。2.王婷穎(民90)，國際觀光旅館之服務品質、關係品質與顧客忠誠度之相關性研究－以台北、台中及高雄地區為例，南華大學旅遊事業管理研究所碩士論文，未出版，嘉義縣。3.朱湘寧、廖紫柔、巫沛倉、李宛蓁(民103)，模糊理論應用於旅遊業PZB服務品質評量之研究，觀光與休閒管理期刊，第二卷第一期，108-120頁。4.吳乃瑋(民96)，台北悠遊卡服務品質、滿意度與忠誠度之研究，中華大學經營管理研究所碩士論文，未出版，新竹市。5.吳則雄(民95)，台灣餐飲業顧客互動、服務品質、信任與顧客忠誠度關係之研究－以中南部國際觀光旅館餐廳為例，國立成功大學高階管理碩士在職專班碩士論文，未出版，台南市。6.吳思華(民85)，策略九說，台北：臉譜文化。
7.吳慧真(民90)，打開青春SPA大門，台北市：宏碩出版社。
8.呂崇銘(民95)，銀行保險服務品質與顧客購後行為意圖之研究，朝陽科技大學保險金融管理系碩士論文，未出版，台中市。
9.李淑梅(民96)，民宿的服務品質、顧客滿意度及忠誠度之關係研究－以澎湖地區為例，國立澎湖科技大學服務業經營管理研究所碩士論文，未出版，澎湖縣。
10.施靜君、蘇碧霞、黃惠敏、吳鈴琴(民100)，探討美容SPA企業之行銷策略－以台灣中部地區四個事業體為例，取自
http://research.ctu.edu.tw/vra/resources/100/11415/B02/642/48/f8ed86eb37fd5f9a013822fb8544002a.pdf.
11.徐自強(民93)，服務產品品質特性之淺見，品質月刊，第四十卷第四期，31-33頁。12.祝道松、洪晨桓、陳怡安(民96)，以服務利潤鏈觀點探討顧客忠誠度之建立－以本國銀行為例，顧客滿意學刊，第三卷第二期，95-120頁。13.國際SPA協會(International SPA Association, ISPA)臺灣分會網站(民103)，取自http://www.ifantech.com/demo/ispa/index.asp.
14.張韵(民101)，美容SPA個案公司客戶市場區隔之研究，亞洲大學經營管理學系碩士論文。15.張振忠(民97)，服務品質、顧客滿意度與忠誠度對企業採用自動化新科技產品再購意願之研究－以OPC 產品為例，國立高雄應用科技大學商務經營研究所碩士論文，未出版，高雄市。16.張健豪、袁淑娟(民91)，服務業管理，台北：揚智文化。
17.梁書維(民102)，旅遊住宿服務品質、品牌形象、顧客關係與顧客滿意度影響關係之研究－以嘉義地區大專院校學生為例，南華大學企業管理系管理科學碩士班碩士論文，未出版，嘉義縣。18.陳妍君(民97)，發現城市心靈庇護所：SPA，台北市：台灣書房出版。
19.陳冠廷(民98)，高雄縣市美容護膚SPA 服務接觸與顧客滿意度關係之研究，國立高雄師範大學成人教育研究所碩士論文，未出版，高雄市。20.陳維文(民100)，補習班購買意願影響因素之研究－以彰化市國中、國小為例，南華大學企業管理系管理科學碩士班碩士論文，未出版，嘉義縣。21.陳澤義(民95)，服務管理，第二版，台北：華泰文化。
22.曾俊明(民97)，美容經營管理，台北：華立。
23.焦偉俠、顧巍(民94)，顧客忠誠的內涵及其提高途徑，商業研究，第三百一十七卷第九期，120-122頁。
24.程瑞南(民92），網路購物之顧客價值對關係品質之影響，國立嘉義大學行銷與流通管理研究所碩士論文，未出版，嘉義市。25.黃逸甫(民90)，服務品質、價格、品牌形象與品牌個性對顧客滿意度之影響－以銀行業為例，國立政治大學經營管理所碩士論文，未出版，台南市。
26.楊宗文、陳舜琪(民98)，醫學美容SPA消費者行為分析，2009國際中小企業經營策略與管理學術研討會論文集。
27.楊彩華(民97)，美容SPA事業經營型態與轉型策略之研究-動態能力分析之應用，美和技術學院經營管理研究所碩士論文，未出版，屏東縣。28.楊錦洲(民93)，服務業品質管理，台北：品質學會。
29.蔡佩真、李茂興(民90)，服務管理，台北：弘智文化。
30.蔡榭妮(民103)，美容SPA業服務價格滿意度之探討-以服務滿意度與服貿協議為觀點，實踐大學企業管理學系在職專班碩士學位論文，未出版，台北市。31.蕭文傑(民91)，顧客價值與顧客忠誠度之關係研究：以T連鎖餐廳為例，國立高雄第一科技大學行銷與流通管理研究所碩士論文未出版，高雄市。32.戴國良(民96)，服務業行銷與管理，台北縣：普林斯頓國際。
33.謝效昭、李美玉(民97)，專案經理關係行銷與服務品質知覺、顧客忠誠度之關聯探討，東吳經濟商學學報，第六十期，133-158頁。
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