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研究生:李曉容
論文名稱:新產品發展策略對知識發展取向之影響:以任務範圍為觀點
論文名稱(外文):New Product Strategy and Knowledge Development: a Task Domain Perspective
指導教授:譚大純譚大純引用關係
學位類別:碩士
校院名稱:國立高雄師範大學
系所名稱:事業經營系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:中文
論文頁數:77
中文關鍵詞:新產品發展策略任務範圍知識發展取向
外文關鍵詞:New Product Development StrategyTask DomainKnowledge Development Orientation
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知識工作的目的為執行組織任務,雖然可在過往文獻中發現諸多知識管理相關議題,然而對於組織任務和知識管理連結的研究,卻在近幾年才開始出現。在知識工作愈趨普及與市場環境競爭激烈下,組織需持續性發展並延伸其既有知識體、擴展其知識範圍,以因應現今持續變化之市場環境。因此,本研究沿用Becerra-Fernandez和Sabherwal (2001)的任務範圍觀點,將台灣企業營運之重要策略新產品發展,與組織任務範圍、知識發展取向議題連結,從而探討新產品策略發展對組織任務與知識發展取向間之關係。
經由文獻回顧後,本研究推論新產品發展策略會經由組織任務範圍所扮演之中介角色影響其知識發展之取向,並以此發展出10項假說。而研究架構由下列構面所組成:一、新產品發展策略(子構面包含新穎性、可靠度、生產力、相容性、易用性、獨特性及功能性) 二、任務範圍(子構面包含聚斂性及廣泛性) 三、知識發展取向(子構面包含知識深入、擴展及聚合)。
本研究以調查法進行,並且依據各產業同業公會之名錄總集及經濟部工商名錄之母體挑選廠商進行抽樣。一共寄出600份問卷,回收有效問卷124份,有效問卷回收率為20.7%,而後資料以多變量統計分析工具(包含敘述統計分析、一致性檢定、相關分析及迴歸模式分析)進行假說之檢定。
研究結果顯示相當程度的支持前述理論上之假設,所建立之10個假說皆獲得支持或部分支持。可知新產品發展策略確實會影響組織的任務範圍,並進而影響其後續的知識發展活動。其次,實證結果指出新產品發展策略七個面向中達五個可以正向影響後續的知識深化,且前述之關聯性皆是在正向任務聚斂性之中介後所產生,由此可見知識深化的確是新產品發展策略之必要條件,係決定新產品發展之基礎。

The purpose of knowledge work is to the implement the organization task that found in many knowledge management researches in the past, but there are more studies about organization taskand knowledge management recently. Knowledge work becomes more popular in highly competitive market, organizations need to continuous development and expand their knowledge to respond the volatile market. Thus, based on Becerra-Fernandez and Sabherwal’s (2001) task domains, this study decides to link issues of organizational task domains upon knowledge development orientation, with the major business strategy of Taiwan’s industry and new product development.
After literature review, this study infers that new product development strategy affects knowledge development orientation via task domains as a mediating role. This study develops 10 hypotheses. The framework of the study is consisted of following constructs: (1) new product development strategy (including newness, reliability, productivity, compatibility, ease of use, uniqueness, and functionality). (2) task domains (including task focus and task breadth). (3) knowledge development orientation (including knowledge deepening, knowledge expansion, and knowledge convergence).
This study employs survey research method and sample the list of enterprises from Taiwan individual industrial unions and Ministry of Economic Affairs. A total of 600 questionnaires by mailing were collected 124 valid questionnaires. The effective response rate was 20.7%, and then the valid questionnaires are tested by multivariate methods to test the hypotheses.
The results show that a considerable degree of 10 hypotheses are derived for support or partial support. It shows new product development strategy affects organization task domains definitely, and thus it also affects knowledge development activities. The empirical results indicate that new product development strategy has positive effect on task domain and knowledge development. Therefore, we can clarify that knowledge deepening is a necessary factor for new product development strategy.

第壹章 緒論 10
第一節 研究背景與動機 10
第二節 研究問題與目的 14
第三節 研究範圍 15
第四節 名詞定義 16
第五節 研究流程 17
第貳章 文獻探討與假設推論 18
第一節 任務範圍 18
第二節 知識發展取向 21
第三節 新產品發展策略 24
第參章 研究方法 32
第一節 研究架構與假說 32
第二節 研究設計與步驟 34
第三節 量表衡量與設計 35
第四節 樣本與抽樣 40
第五節 資料分析方法 41
第肆章 研究結果 42
第一節 基本資料敘述統計分析 42
第二節 各構面概況分析 44
第三節 一致性檢定與相關分析 49
第四節 迴歸分析 53
第伍章 結論與建議 56
第一節 研究發現與結論 56
第二節 討論與建議 58
第三節 管理意涵與實務發展方向 59
第四節 研究貢獻 60
第五節 後續研究方向 61
參考文獻 62
附錄:研究問卷 72

表次
表2-1 新產品發展策略之項目 25
表3-1 新產品發展策略量表之構念題項 35
表3-2 任務範圍量表之構念題項 37
表3-3 知識發展取向量表之構念題項 38
表4-1 有效樣本之廠商背景變項統計表 43
表4-2 新產品發展策略之各題項敘述統計表 44
表4-3 新產品發展策略之敘述統計表表 45
表4-4 任務範圍之各題項敘述統計表 46
表4-5 任務範圍之敘述統計表表 47
表4-6 知識發展取向之各題項敘述統計表 47
表4-7 知識發展取向之敘述統計表 48
表4-8 任務範圍一致性檢定分析結果 49
表4-9 知識發展取向一致性檢定分析結果 50
表4-10 新產品發展策略一致性檢定分析結果 51
表4-11 各構面相關係數 52
表4-12 任務範圍對知識發展取向之統計分析結果 53
表4-13 新產品發展策略與任務範圍 54
表4-14 新產品發展策略、任務範圍和知識發展取向關係統計分析結果 55
表5-1 實證研究結果與假說支持度 56

圖次
圖1-1 本研究流程 17
圖2-1 權宜觀點之架構圖 19
圖3-1 本研究架構圖 33




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