臺灣博碩士論文加值系統

隨著競爭環境越來越激烈，企業必須不斷地推陳出新，發展富有創意及吸引力的新產品，因此創意能夠使企業持續成長的關鍵成功因素之一。本研究的議題主要在探討產品創意能力如何透過顧客整合以激發其創意，繼而提升新產品績效。本研究主要的探討內容包括：1、顧客整合對產品創意之影響作用；2、產品創意能力對新產品績效之影響作用；3、顧客整合對新產品績效之影響作用。本研究以台灣前1000大的資訊產業作為研究對象，本研究採用結構方程模型(Structural Equation Modeling, SEM)及競爭模型(rival model)進行分析，研究結果顯示顧客整合對產品創意能力的具有顯著正向影響，產品創意能力對新產品績效具有顯著的正向影響，而顧客整合對新產品績效不具有顯著正向影響，其結果發現，顧客整合會透過產品創意能力進而影響新產品績效，驗證了產品創意能力在顧客整合與新產品績效之間具有中介效果。

As competitive environment becomes more dynamic, the company must have ability to generate creative ideas in new products in response to changing market needs is key to the success of a firm. The aim of this study is to discuss how the product creativity capability in customer integration could influence firm’s new product performance and this direct relationship whether through product creativity capability factors or not. The major issues of this research include: (1) whether customer integration facilitates product creativity capability, (2) whether product creativity capability influences new product performance, and (3) whether customer integration influences new product performance. We propose to sample the one thousand information industry in Taiwan. The structure equation modeling (SEM) and rival model are applied to verify the relationships among the product creativity capability, customer integration, and new product performance. The results showed that customer integration has a significantly positive correlation with product creativity capability, and product creativity capability also has a significantly positive correlation with new product performance. Whereas no significant correlations can be found between customer integration and new product performance. The findings indicate that product creativity capability mediates the relationship between customer integration and new product performance.

摘　要 i
ABSTRACT ii
誌 謝 iii
目 錄 iv
表目錄 vi
圖目錄 vii
第一章 緒論 1
第一節 研究背景 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 6
第一節 顧客整合 6
第二節 產品創意能力 9
第三節 新產品績效 11
第三章 研究假設與架構 14
第一節 研究架構 14
第二節 研究推論與假設 15
第三節 變數衡量 18
第四節 研究樣本與對象 20
第五節 資料分析方法 21
第四章 研究結果與分析 23
第一節 基本資料之敘述性統計分析 23
第二節 各構面敘述性統計 28
第三節 信效度分析 29
第四節 鑑別效度 32
第五節 相關分析 32
第六節 結構方程模式配適度分析 36
第七節 競爭模型分析 44
第五章 研究結論與建議 47
第一節 研究結論 47
第二節 管理意涵 52
第三節 實務意涵 53
第四節 研究限制與未來研究建議 54
參考文獻 55
附錄 問卷設計 64

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