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研究生:劉舒文
研究生(外文):Shu-Wen, Liu
論文名稱:中小型服務業競爭能力之分析—以JB個案公司為例
論文名稱(外文):Small and Medium-Sized Service Industry Competitive Capabilities analysis - A Case Study of "JB" Company
指導教授:陳守維
指導教授(外文):Shou-Wei Chen
口試委員:王嘉珍陳守維林嫻宜
口試委員(外文):Chia-chen WangShou-Wei ChenLin, Hsien-Yi
口試日期:2014-12-26
學位類別:碩士
校院名稱:臺北城市科技大學
系所名稱:電子商務研究所
學門:商業及管理學門
學類:一般商業學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:中文
論文頁數:80
中文關鍵詞:策略聯盟資源基礎觀點社會鑲嵌理論
外文關鍵詞:Strategic AllianceResource-Based ViewSocial embeddedness
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本研究以資源基礎觀點理論來檢視,探討個案公司與T 集團合作過程之關係發展。本研究之目的為探討雙方在發展策略聯盟中受到那些因素影響,以及個案公司與T 集團雙方合作關係的發展與變化之過程。以策略聯盟、資源基礎觀點、社會鑲嵌理論等進行文獻探討。並採用質性研究方法中之個案研究法搭配深度訪談,探討個案公司與T 集團在異業聯盟過程中在夥伴選擇、關係維繫等階段中之互動關係。根據本研究發現在異業聯盟活動的夥伴選擇階段,發覺資源互補的特性是組織間進行策略聯盟的重要動機。另外,雙方合作的互動關係維持存在著關鍵「信任」關係,以使雙方能進行互惠與協調的行動,亦可強化雙方長久的合作關係。
Based on the resource based view theory to examine, this study explore the developing relationship process between the company and T Enterprise Crop. The purpose of this study was to explore the factors that affect both sides in developing relationship, as well as the cooperation process between the case company and T Enterprise Crop. The literature reviewed the Alliance Strategy, Resource-based theory, and Social embeddedness perspectives. It also used the case study research method with in-depth interviews to explore the interaction between the company and the T Enterprise Crop.
According to the study found that activity in the Strategy partner selection phase, the characteristics of resource complementarity is an significant factor for strategic alliance.Alsothe “trust” is embedded under the interaction between both paties to maintain the existence cooperation in order to be able to carry out bilateral reciprocity and coordinated action. Thereof, it will also generate strong strengthen in the long-term cooperation.

博碩士論文電子檔案上網授權書 i
碩士學位論文考試委員會審定書 ii
摘要 iii
Abstract iv
誌謝 v
第一章 緒論 1
1.1 研究背景及動機 1
1.2 研究目的 2
第二章 文獻探討 3
2.1 資源基礎觀點理論 3
2.2 以資源基礎觀點理論策略聯盟 12
2.3 社會性鑲嵌 13
2.4 結構性鑲嵌 17
2.5 關係(Guanxi) 20
第三章 研究方法 23
3.1 研究流程 23
3.2 研究方法 23
3.3 研究對象 24
3.4 資料蒐集 26
3.5 研究限制 27
3.6 研究架構 29
第四章 研究與結果分析 31
4.1 產業分析 31
4.2 研究對象 36
4.3 個案分析 41
4.4 互動關係維持內涵 52
4.5 研究與結果小結 58
第五章 個案公司之競爭分析 59
5.1 貨運產業五力分析 59
5.2 個案公司之SWOT分析 62
第六章 結論與建議 66
6.1 結論 66
6.2 研究建議 68
6.3 研究限制 69
第七章 參考文獻 70
中文文獻 70
英文文獻 72
網路檢索 78
附錄A 訪談問題大綱 79

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