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研究生:李沅家
研究生(外文):YUAN CHIA LEE
論文名稱:電子商務之實務應用與分析
論文名稱(外文):The Practical Analysis and Applications of Electronic Commerce
指導教授:吳宗明吳宗明引用關係
指導教授(外文):Zong Ming Wu
口試委員:吳亞芬李俊奇吳宗明
口試委員(外文):WU YA-FENJiunn-Chyi LeeZong Ming Wu
口試日期:2015-06-16
學位類別:碩士
校院名稱:臺北城市科技大學
系所名稱:資訊應用產業碩士專班
學門:電算機學門
學類:軟體發展學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:中文
論文頁數:54
中文關鍵詞:管理學電子商務網際網路
外文關鍵詞:ManagementE-commerceInternet
相關次數:
  • 被引用被引用:9
  • 點閱點閱:858
  • 評分評分:
  • 下載下載:354
  • 收藏至我的研究室書目清單書目收藏:4
本文首先介紹管理學的各種面向、要素,並接著講述電子商務在商業應用上的特點。一般而言,現代管理者在設計企業經營策略時,基於網路化、電子化的日益普遍,或多或少都會以網際網路的功能來取代部分傳統商業模式,而這些以「網路」來替換商業進行方式的活動便稱之為「電子商務」。經過80、90年代的發展,電子商務的概念不停改變,電子商務技術也以蓬勃的姿態成長。本文將論述兩者如何互相結合、互相輔助,以達到企業獲利的最佳結果。
In this thesis, we first specifically introduce every aspect and elements of management, describing characteristics of E-commerce. Generally, when contemporary administrators design their own business strategies, according to the prevalence of Network and electronization, they will more or less substitute conventional business model with Internet’s functions, and these applications are named “electronic commerce (E-commerce)”. After advancements through 1980s to 1990s, solid concepts of E-commerce are still under discussion. At the time skills of E-commerce flourishes, the role of management steadily adjusts itself as well. We also explain how management and E-commerce combine, cooperating with each other, and finally lead to a positive consequence which assisting enterprises to make profit.
中文摘要 ……………………………………………………………………… i
英文摘要 ……………………………………………………………………… ii
誌謝 ……………………………………………………………………… iii
目錄 ……………………………………………………………………… iv
表目錄 ……………………………………………………………………… v
圖目錄 ……………………………………………………………………… vi
第一章 緒論………………………………………………………………… 1
1.1 研究背景…………………………………………………………… 1
1.2 研究動機與目的…………………………………………………… 2
1.3 研究方法與步驟…………………………………………………… 4
1.4 論文大綱…………………………………………………………… 5
第二章 文獻探討…………………………………………………………… 6
2.1 甚麼是「管理學」………………………………………………… 6
2.2 細究管理功能:規劃……………………………………………… 10
2.3 細究管理功能:組織……………………………………………… 14
2.3.1 工作專業化………………………………………………………… 15
2.3.2 指揮鏈……………………………………………………………… 16
2.3.3 控制幅度…………………………………………………………… 17
2.3.4 制式化……………………………………………………………… 17
2.3.5 極權與分權………………………………………………………… 18
2.3.6 部門劃分…………………………………………………………… 19
2.4 細究管理功能:領導……………………………………………… 20
2.4.1 特質理論…………………………………………………………… 20
2.4.2 行為理論…………………………………………………………… 22
2.5 細究管理功能:控制……………………………………………… 24
第三章 理論分析…………………………………………………………… 28
3.1 電子商務概述……………………………………………………… 28
3.1.1 電子商務科技的特性……………………………………………… 33
3.1.2 電子商務的類型…………………………………………………… 36
第四章 個案研究…………………………………………………………… 39
第五章 結論………………………………………………………………… 50
參考文獻 ……………………………………………………………………… 52

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