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研究生:林育慈
研究生(外文):Yu-Tzu Lin
論文名稱:電子化政府時代的政策宣導工具與公民之公共參與意願-以台南市政府為例
論文名稱(外文):Policy Advocacy Instrument in E-government era and Citizen’s Willingness to Participate: The Case of Tainan City Government
指導教授:林佳燕林佳燕引用關係
指導教授(外文):Chia-Yen Lin
口試委員:余明助林庭煒
口試委員(外文):Ming-Chu YuTing-Wei Lin
口試日期:2015-07-14
學位類別:碩士
校院名稱:國立臺南大學
系所名稱:行政管理學系碩士班
學門:社會及行為科學學門
學類:公共行政學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:中文
論文頁數:72
中文關鍵詞:理性行為理論計畫性行為理論科技接受模式電子化政府採納模式公民公共參與
外文關鍵詞:TRATPBTAMe-GAMcitizen participatioon
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電子化政府已成為世界各國政府的發展趨勢,台南市政府提供台南市政府官方網站、台南市政府社群網站、台南市政府官方帳號,提供民眾查詢資訊、線上申辦、資料下載等便利的服務管道。然而,真正使用政府入口網站的民眾並不多,這是台南市政府缺乏關注的一點,且對於電子化政府的發展較朝向供給面,鮮少探討民眾實際操作政府入口網站後的影響。

本研究採用理性行為理論、計畫性行為理論、科技接受模式、電子化政府採納模式及公民公共參與,來探討使用者對於台南市政府政策宣導工具的參與意願。本研究採用使用者實際操作過,填寫問卷,再採SEM統計方法,並以SPSS19.0與AMOS 17.0等軟體進行資料分析,透過問卷發放的實證研究,分析影響使用者的參與意願,以提高台南市政府政策宣導工具的使用意願。


E-government has become the development trend of world governments, Tainan City, Tainan City Government official government website, social networking sites Tainan City Government, Tainan City Government official accounts, provide the public with information inquiry, online bidding, downloads and other convenient services pipeline .However, the real use of government portals, not many people, this is the Tainan City Government's lack of attention to the point, and for e-government in the development of more toward the supply side, there are few people in the actual operation of the government investigate the effect after Portal.
In this study, the theory of reasoned action, theory of planned behavior, technology acceptance model, e-government and civic public participation in adoption mode, for users to explore the Tainan City Government policy advocacy tool willingness to participate. In this study, the actual operation user, fill out the questionnaire, and then adopt SEM statistical methods and software SPSS19.0 and AMOS 17.0 and other data analysis, empirical research through a questionnaire issued to analyze the impact of users' willingness to participate, in order to improve Tainan intention to use municipal policy advocacy tool.



摘要----------------------------------------------------------- I
目錄 -----------------------------------------------------------III
表目錄 ----------------------------------------------------------IV
圖目錄----------------------------------------------------------- V
第一章 緒論 -------------------------------------------------------1
第一節 研究背景與動機 ----------------------------------------------1
第二節 研究目的-----------------------------------------------------3
第三節 研究流程-----------------------------------------------------4
第二章 文獻探討-----------------------------------------------------5
第一節 電子化政府---------------------------------------------------5
第二節 計劃行為理論-------------------------------------------------18
第三節 科技接受模型-------------------------------------------------21
第四節 電子化政府採納模式--------------------------------------------22
第五節 公民參與-----------------------------------------------------24
第六節 研究假說與各變數關係------------------------------------------28
第三章 研究方法-----------------------------------------------------31
第一節 研究架構-----------------------------------------------------31
第二節 變數衡量-----------------------------------------------------32
第三節 研究設計-----------------------------------------------------35
第四節 資料統計方法------------------------------------------------- 36
第四章 實證結果與分析------------------------------------------------38
第一節 正式問卷之回收情形與樣本敘述性統計分析---------------------------38
第二節 驗證性因素分析------------------------------------------------40
第三節 信、效度分析--------------------------------------------------43
第四節 變異數分析----------------------------------------------------45
第五節 研究架構整體模型分析-------------------------------------------47
第五章 結論與建議----------------------------------------------------56
第一節 研究結論------------------------------------------------------56
第二節 管理意涵------------------------------------------------------57
第三節 研究限制------------------------------------------------------57
第四節 未來研究建議---------------------------------------------------58
參考文獻-------------------------------------------------------------59
一、中文學報、期刊、論文-----------------------------------------------59
二、英文部分----------------------------------------------------------60
三、網路資料----------------------------------------------------------65
附錄研究問卷----------------------------------------------------------66

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三、網路資料
Organization for Economic Co-operation and Development , Glossary of Statistical Terms
http://stats.oecd.org/glossary/detail.asp?ID=4752

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