一、中文文獻
1.交通部。2007。民眾使用網際網路狀況調查摘要分析。臺北:交通部統計處。取自http//www/motc.gov.tw/mocwebGIP/wSite/np?ctNode=538&;mp=1
2.何維新。2009。住宅空間系統家具的材料和五金要件之探究。樹德科技大學。碩士論文。3.李芳齡譯。2011。Facebook 臉書效應。臺北市。天下雜誌。(原書Kirkpatrick, D. (2011). The Facebook effect:the inside story of the company that is connecting the world. New York:Simon &; Schuster.)
4.沙國鋒。2001。產品種類與產品資訊對私有品牌產品知覺品質的影響,真理大學管理科學研究所。碩士論文。5.林俊毅。1997。網路行銷的現況與迷思。0&;1 BYTE 科技雜誌。
6.洪千琇。2013。交易性社群之商業模式設計-以臉書童裝合購社團為例。交通大學。碩士論文。7.洪敬惠。2001。網路行銷之視覺識別體系探討-以國內網路書店為例。
8.科技產業資訊室-Kyle。 2014。2014年全球行動寬頻用戶預估達23億戶。網址:http://iknow.stpi.narl.org.tw/Post/Read.aspx?PostID=9646。上網日期:2014-05-12。
9.胡文豐。2006。部落格 新行銷公關模式。網址:http://www.cnfi.org.tw/kmportal/front/bin/ptdetail.phtml?Part=magazine9503-432-4。上網日期:2006-03-07。
10.胡智欽。2011。「關係行銷、顧客知覺價值與顧客再購意願的關聯性之研究」,長榮大學高階管理碩士在職專班。碩士論文。11.張庭瀚。2014。臉書粉絲專頁經營方法之研究。中山大學。碩士論文。12.張紹勳。2001。研究方法。滄海書局。臺中。
13.梁震威。2014。虛擬社群成員信任與衝動性購買特質對衝動性購買行為影響之研究-以Line App 為例。龍華科技大學。碩士論文。14.陶蓓麗、廖則俊、林政道。2004。網際網路顧客關係之實證研究,資訊管理學報。第11卷第1期,頁167-193。
15.陶韻智。2014。大家都有做貼圖,為什麼你卻只想著LINE?。網址:http://www.techbang.com/posts/21005-technology-trends-seminar-tao-yunzhi-line-so-pay-attention-to-textures-because-innovation-comes-from-the-consumer-experience。上網日期:2014-11-18。
16.曾俊源。2013。台灣廚具產業競爭策略之研究-以O公司為例。高雄大學。碩士論文。17.資策會FIND/經濟部技術處「資策會FIND(2014)/服務創新體驗設計系統研究與推動計畫(2/4)」。2014。資策會FIND:2014年上半年消費者行為調查出爐。網址:http://www.iii.org.tw/service/3_1_1_c.aspx?id=1367。上網日期:2014-07-21。
18.臺灣網路資訊中心(2010)(2011)(2013)。臺灣寬頻網路使用調查摘要分析。網址:http://www.twnic.net.tw/download/200307/200307index.shtml
銘傳大學。碩士論文。
19.劉文良。網際網路行銷(2版)。臺北市:碁峰資訊。
20.簡宇岑。2012。線上品牌社群特性對顧客關係及品牌權益影響之探討,逢甲大學科技管理研究所。碩士論文。21.蘇文彬。2014。國內Facebook有效用戶超過1500萬人。網址:http://www.ithome.com.tw/news/88943。上網日期:2014-06-25。
二、英文文獻
1.Andaleeb, S.S. (1996). An experimental investigation of satisfaction and commitment in marketing channel: The role of trust and dependence. Journal of Retailing, 72, 77-93.
2.Andrew, L., Graham M., Mike R., Sean B. (2012). The Power of “Like” How Brands Reach (and Influence) Fans Through Social-Media Marketing, Journal of advertising research March, 40-52.
3.Betty, S. E. and Smith S. M. (1987). External Search Effort: An Investigation Across Several Product Categories. Journal of Consumer Research, 14(1), 83-95.
4.Blackwell, Roger D., Paul W. Miniard, and James F. Engel. (2001).”Consumer Behavior 10th ed”, New York: The Dryden Press.
5.Cameron, A. F., and Webster, J. (2005). Unintended Consequences of Emerging Communication Technologies: Instant Messaging in the Workplace. Computers in Human Behavior 25(1), 85-103.
6.Cross, R. &; S. Janet. (1995). Internet Marketing That Works for Consumers (Part I). Directing Marketing, Vol. 58, 22-23.
7.Dearstyne, B.W. (2005). Blogs: The New Information Revolution. The Information Management Journal.
8.DuPont, R. (1998). &;quot;Relationship Marketing: A Strategy for Consumer-Owned Utilities in A Restructured Industry. Management Quarterly, Vol, 38, No. 4, 11-16.
9.Dwyer, F.R., Schurr H.P., and Oh, S. (1987). Developing Buyer-seller relationships. Journal of Marketing, 51(2), 11-27.
10.Dodds, W. B., Monroe, K. B. and Grewal, D. (1991). “The effects of price, brand, and store information on buyers’ product evaluations,” Journal of Marketing Research, Vol. 28, No. 8, 307-319.
11.Fishbein, Martin and Ajzen, Icek. (1975). “Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research”, MA: Addison-Wesley Publishing Company.
12.Grönroos, Christian. (1990). Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface. Journal of Business Research, 29, 3-11.
13.Herring, S.C., &;Scheidt L.A., &;Bonus S., &;Wright E. (2004). Bridging the Gap: A Genre Analysis of Weblogs. Proceedings of the 37th Hawaii International Conference on System Sciences (HICSS-37). Los Alamitos: IEEE Computer Society Press.
14.Hoffman, D. L., T. P. Novak. (1996). “A New Marketing Paradigm for Electronic Commerce. Special Issue on Electronic Commerce for The Information Society. Available at: http://www2000.ogsm.vanderbilt.edu/novak.
15.Howard, J.A. &; Sheth, J.N. (1969). The theory of buyer behavior New York: John Wiley &; Sons.
16.Kalakota, R. &; A. B. Whinston. (1996). Frontiers of Electronic commerce. Addision-Wesley Publishing Company, Inc.
17.Kalakota, Ravi, Whinston, Andrew. (1996). Intranets: The SAP-killer. Computer world. Framingham: Vol. 30, Iss, 11, 37-39.
18.Kotler, P. &; Armstrong, G. (1997). Marketing: An introduction. NJ: Prentice Hall.
19.Kotler, P. (1996). Marketing Management: Analysis. Planning. Implement and control. 9th edition. Prentice-Hall Inc.
20.Kotler, P. (2000). Marketing Management: Analysis. Planning. Implement and control. 10th edition. Prentice-Hall Inc.
21.Lee, S., &;Hwang T., &;Lee, H.H. (2006). Corporate blogging strategies of the fortune 500 companies. Management Decision, 44(3), 316-334.
22.Michell, V. and Boustani, P. (1994). A Preliminary Investigation into Pre- and Post-Purchase Risk Perception and Reduction. European Journal of Marketing, 28, 56-71.
23.Midgley, D. F. (1983). Patterns of Interpersonal Information Seeking for the Purchase of a Symbolic Product. Journal of Marketing Research, 20(February), 74-83.
24.Morgan, R.M. &; Hunt. S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
25.Nisenholtz, K., Martin, E. (1994). How to market in the net. Advertising Age, 65(29), 28.
26.Oliver, R. L. (1981). Measurement and Evaluation of Satisfaction Processes in Retailing Setting. Journal of Retailing, 25-48.
27.Park, C.H. and Kim, Y.G., (2003). Identifying Key Factors Affecting Consumer Purchase Behavior in an Online Shopping Context. International Journal of Retail and Distribution Management, 31(11), 16-29.
28.Ryan, R.M. (1995). Psychological Needs and the Facilitation of Integrative Processes. Journal of Personality, 63, 397-427.
29.Schiffman, L. G, and Kanuk, L. L. (2007). “Consumer behavior (9ed)”, New Jersey: Pearson Education, Inc.
30.Sessum, J. (2005). To Blog or not to Blog. Available at: http://www.thecontenfactor.com/.
31.Swift, R.S. (2001). Accelerating Customer Relationship: Using CRM and Relationship Technology, New Jersey: Prentice Hall.
32.Zeithaml, V. A. (1988). “Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence, “Journal of Marketing, Vol. 52, No. 7, 2-22.