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研究生:鄭靜斐
研究生(外文):CHENG, CHING-FEI
論文名稱:以計畫行為理論探討中高齡使用者智慧型行動裝置使用行為意圖之研究
論文名稱(外文):Applying the Theory of Planned Behavior to Explore the Behavioral Intention of Middle-Aged and Older Users Using Smart Mobile Devices
指導教授:陳宜檉陳宜檉引用關係
指導教授(外文):CHEN,YI-CHENG
口試委員:許惠媚辛信興
口試委員(外文):XU,HUI-MEISHIN,SHIN-SHING
口試日期:2015-07-05
學位類別:碩士
校院名稱:國立臺東大學
系所名稱:資訊管理學系碩士班
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:中文
論文頁數:85
中文關鍵詞:中高齡計畫行為理論
外文關鍵詞:middle-aged and elderlytheory of planned behavior
相關次數:
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醫療及衛生條件的進步與科技和經濟的持續發展,使得老年人口壽命不斷延長,故許多議題及政策或商品也因應高齡化人口而生。而隨著通訊科技與網路的發達,高科技行動裝置亦越趨普遍。因此本研究的目的在了解中高齡者對於使用智慧型行動裝置之行為與意圖,透過文獻資料的整理,以智慧型行動裝置的功能特性、知覺價值等外衍變項,佐以計畫行為理論模型來探究對於中高齡者使用智慧型行動裝置的使用意圖的關係性。本研究以台灣地區的50歲以上的中高齡者使用智慧型行動裝置的使用者為樣本,有效樣本共249份,使用Smart PLS3.0軟體進行結構方程模式(Structural Equation Modeling, SEM)統計分析。結果顯示,中高齡者使用智慧型行動裝置多以線上和親友聊天或查詢天氣、交通資訊、美食餐廳等資料為其主要使用用途,使用時間多在一小時內,相較於年輕人較不會有網路成癮現象的發生。本研究有以下發現:(1) 行動裝置功能特性對中高齡者使用行動裝置的態度具有正向影響;(2) 行動裝置功能特性對中高齡者使用行動裝置的主觀規範具有正向影響;(3) 行動裝置功能特性對中高齡者使用行動裝置的知覺行為控制具有正向影響;(4) 知覺價值對中高齡者使用行動裝置的態度具有正向影響;(5) 知覺價值對中高齡者使用行動裝置的主觀規範具有正向影響;(6) 知覺價值對中高齡者使用行動裝置的知覺行為控制具有正向影響;(7) 中高齡者使用行動裝置的態度對其使用行動裝置的意圖有正向影響;(8) 中高齡者使用行動裝置的主觀規範對其使用行動裝置的意圖有正向影響;(9) 中高齡者使用行動裝置的知覺行為控制對其使用行動裝置的意圖有正向影響。而模式對於中高齡者使用智慧型行動裝置使用意圖有64.3%的解釋量,顯示中高齡者對於智慧型行動裝置是正向的評價,並在日常生活中願意嘗試使用的。
關鍵字:中高齡者、計畫行為理論、智慧型行動裝置、知覺價值
The progress of health, technology and economy has extended the life span of the elderly, which brought many aging population issues, policies, and products. Besides, the development of communication technology and the Internet have made the prevalence of mobile devices. Therefore, the purpose of present study was to explore the behavioral and intention of middle-aged and elderly using smart mobile devices with literature review, the exogenous variable that capabilities and perceived value of smart devices, and the theory of planned behavior model. The study recruited middle-aged and elderly mobile device users who were older than 50 years old in Taiwan. The 249 effective samples were analyzed by Structural Equation Modeling (SEM) of Smart PLS3.0. The findings indicated that the smart device users mostly chatting online, and searching for weather, traffic, and restaurant within an hour had less Internet addiction disorder than young people. This study had the following results: The capabilities of smart devices had positive effects on the attitude, subjective norm, and perceived behavioral control of users. The perceived value had positive effects on the attitude, subjective norm, and perceived behavioral control of users. The attitude, subjective norm, and perceived behavioral control of users had positive effects on the intention of using mobile devices. The 64.3% of interpretation amount made by the intention of smart device users indicated that they had positive evaluation and had willing to try.

Keyword: middle-aged and elderly, theory of planned behavior, smart mobile device, perceived valu
目次
目次 I
圖目錄 III
表目錄 IV
第一章緒論 1
1.1研究背景 1
1.2研究動機 3
1.3研究目的 5
1.4研究流程與論文架構 6
1.4.1研究流程 6
1.4.2論文架構 8
第二章文獻探討 9
2.1智慧型行動裝置 9
2.2計劃行為理論 13
2.2.1態度 15
2.2.2主觀規範 17
2.2.3知覺行為控制 18
2.2.4使用意圖 19
2.3知覺價值 20
2.3.1實用/功能性價值 21
2.3.2情感性價值 22
2.3.3社會價值 23
第三章研究方法 26
3.1研究模型 ...26
3.2研究假說 27
3.3操作型定義與研究問項發展 32
3.4研究設計與研究工具 39
3.4.1研究設計 39
3.4.2研究對象 40
3.4.3研究工具 40
第四章資料處理與統計分析 41
4.1受試者背景分析 ...41
4.2構面之問卷量表分析 46
4.3路徑分析與驗證假說 49
4.3.1測量模式檢定分析 49
4.3.2驗證假說 58
第五章結論與建議 62
5.1研究結論與意涵 ...62
5.2研究限制與建議 67
5.3未來展望 68

參考文獻 70
中文部份 70
英文部分 73
網路文章部分 81
附錄一本研究問卷 82

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參、網路文章
2014臺灣消費者行動裝置暨APP使用行為研究調查報告」,資策會FIND,2014年12月29日,取自:http://www.iii.org.tw/m/News-more.aspx?id=1475
中華民國人口推計(103至150年),國家發展委員會新聞稿,2014年8月18日,取自:
http://www.ndc.gov.tw/m1.aspx?sNo=0061246#.VQ56hPmUcrh
「中華民國人口推計(103 至 150 年)」、美國人口資料局「2014 WORLD POPULATION DATA SHEET」,內政部統計處、國發會,2013年10月1日,取http://www.dgbas.gov.tw/public/Data/4101162931YWQ0W6Y9.pdf
台灣人對智慧型手機依賴程度東亞第一,全球第五!,3C滔客,2013年8月15日,取自:http://3c.talk.tw/Article.aspx?Article_ID=100
無線及行動上網人口突破千萬中高年齡網路使用者增加快速,財團法人台灣網路資訊中心新聞稿,2012年9月26日,取自:http://www.twnic.net.tw/NEWS4/129.pdf
三張圖教你看台灣上網現況,The News Lens關鍵評論,2013年9月27日,取自:
http://www.thenewslens.com/post/7361/
銀網族的需求:從老人手機談起,維斯塔觀點,2014年6月12日,取自:
http://vista.tw/archives/2014/06/12/1734

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