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For the past few years, the positive development of Taiwan`s tourism industry, in the tourism industry needed to solve the housing needs of tourist crowds, building tourist hotel development in an important development project, development of tourist hotels need to invest the cost of land, but land development and the environment have the most direct interest, public policy contain of environmental policy and land use policies are among the aspects. Broader environmental policy may include land use policies, because the land use policy to shape the space environment, determine our living environment is beautiful, rather appropriate, convenience, safety, health and other human needs. Poor land-use policies or space allocation is likely to lead to destruction of the natural ecological environment, pollution. But on the other hand, environmental policy will also affect our land use policy. BOT development projects of Beautiful Bay Resort have been controversial for decades, In this case, the Taitung County government and the beautiful Bay Resort Co., Ltd., from the beginning, were not aware of this case needs to dialogue with the community people, It seems that as long as the rules comply with legal process, will are considered "legitimate development.". Beautiful Bay Resort Co., Ltd. carried out on a large number of local public relations activities, however, whether administrative or public relations efforts, the most lacking is the essence of communication, discussion and clarify controversial point of this case, consultation and practice, ignore the people involved in the civic awareness, lead to more deep public for the case on the EIA, will be distrust. The people to the Administrative Court lawsuit filed beautiful Bay Resort BOT program development projects and EIA illegal, let Taitung County government and the beautiful Bay Resort Development Co., pressure forming, and the case is due to administrative court ruling violated the law repeatedly ordered to stop development, So the case that in the case delayed for years, stagnation, supporters and opponents have no healthy communication, Beautiful Bay Resort Ltd. and Taitung County government is not ready to re-clarify public opinion and resolve dispute as people. The study will be clarify issues, and output about Zero-Sum strategy of issues to recommend beautiful Bay Resort Co., Taitung County Government in this regard and how development projects to make the most appropriate treatment.
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