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研究生:紀博瀚
研究生(外文):Bo-Han Chi
論文名稱:消費者行為理論於綠色設計生產之誘因機制研究
論文名稱(外文):Incentive Mechanism for Green Design with Consideration of Consumer Behaviors
指導教授:洪一薰洪一薰引用關係
口試委員:黃奎隆余峻瑜丁慶榮
口試日期:2015-07-20
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:工業工程學研究所
學門:工程學門
學類:工業工程學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:英文
論文頁數:60
中文關鍵詞:機制設計綠色設計賽局理論行為理論實驗經濟
外文關鍵詞:incentive mechanismgreen designgame theorybehavioral operations managementexperimental economics
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We propose an incentive mechanism to increase the demand quantities of green products and present two Stackelberg models to describe two different policy instruments, i.e. a condition that the government compensates green firms with subsidy fees and a condition that the government compensates green customers with subsidy fees. Moreover, we consider two probability distributions of customers’ taste parameters in each model. We examine the results of two models with two different probability distributions to find a suitable model to predict actual demand quantities in our experiment.

In the subsidy-to-customer condition, customers buying green products, called green customers, receive subsidy fees from the government. We add a behavioral parameter for non-green customers to describe a loss that they do not receive subsidy fees like green customers. In addition, we conduct a validation experiment to show that the model with the behavioral parameter captures the behaviors of customers.


摘要 i
Abstract ii
Contents iii
List of Figures iv
List if Tables v
Chapter 1 Introduction 1
Chapter 2 Triangular Model 6
2.1 Standard Model 7
2.1.1 Utility Function 7
2.1.2 Demand Function 9
2.1.3 Profit Functions of Firms 10
2.1.4 Objective Function of the Government 13
2.2 Subsidy-to-firm Model 15
2.3 Subsidy-to-customer Model 20
2.4 Result Comparisons 26
Chapter 3 Uniform Model 28
3.1 Subsidy-to-firm Model 28
3.2 Subsidy-to-customer Model 31
Chapter 4 Experimental Test 35
4.1 Design and Procedure 35
4.2 Results 39
Chapter 5 Conclusions 44
References 46
Appendix A 49
Appendix B 58


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