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研究生:史義夫
研究生(外文):Stanus Yves
論文名稱:普瑞有限公司的業務分析與行動計畫
論文名稱(外文):Business Analysis and Action Plan for So Easy Pilates
指導教授:張欣綠張欣綠引用關係
指導教授(外文):Chang Hsing-Lu
口試委員:許瑋元
口試委員(外文):Carol Hsu
口試日期:2015-06-18
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:企業管理碩士專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:英文
論文頁數:70
中文關鍵詞:Pilates
外文關鍵詞:PilatesHealth industry
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  • 點閱點閱:83
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普瑞有限公司的業務分析與行動計畫

Business Analysis and Action Plan for
So Easy Pilates

1. EXECUTIVE SUMMARY 1
2. INTRODUCTION OF SO EASY PILATES 3
3. MARKET ANALYSIS 6
3.1 GLOBAL HEALTH INDUSTRY 6
3.1.1 Market Size and Growth 7
3.1.2 Market Trend 8
3.2 HEALTH INDUSTRY IN THE UNITED STATES 9
3.2.1 Market Size and Growth 9
3.2.2 Market Segmentation 12
3.2.3 Market Trend 12
3.3 PILATES AND YOGA INDUSTRY IN THE UNITED STATES 14
3.3.1 Market Size and Growth 14
3.3.2 Market Segmentation 16
3.3.3 Market Trend 17
3.4 HEALTH INDUSTRY IN TAIWAN 18
3.4.1 Market Size and Growth 18
3.4.2 Market Trend 18
3.4.3 Five force Analysis of the yoga and Pilates Industry in Taiwan 21
4. COMPETITION ANALYSIS IN TAIWAN 25
4.1 MAJOR PLAYERS 25
4.2 COMPETITIVE ANALYSIS OF MAJOR PLAYERS AND STRATEGIC GROUPS 28
4.3 COMPETITIVE STRENGTH ASSESMENT 31
5. BUSINESS MODEL 34
5.1 PRODUCTS AND SERVICES 34
5.2 CANVAS BUSINESS MODEL 36
5.3 SWOT ANALYSIS 40
6. OPERATIONAL PLAN 44
6.1 HUMAN RESSOURCE MANAGEMENT 44
6.2 MARKETING PLAN 47
6.3 FINANCIAL CAPITAL PLAN 55
6.4 PROJECT MILESTONES 59
6.5 EXIT STRATEGY 61

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