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研究生:簡璦
研究生(外文):Ai Chien
論文名稱:體驗經濟於醫療服務推動之探討:以體驗經濟為底之抗老化醫療服務之商業模式個案研究
論文名稱(外文):Analysis of Experience Economy in Health Care Industry: Using An Experience-Economy-Based Anti-Aging Medicine Service Business Model as Case Study
指導教授:黃俊堯黃俊堯引用關係
指導教授(外文):Chun-Yao Huang
口試委員:陳彥君陳華寧
口試日期:2015-06-11
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:企業管理碩士專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:英文
論文頁數:65
中文關鍵詞:體驗經濟轉化經濟抗老化醫學客戶服務客戶關係
外文關鍵詞:Experience EconomyTransformation EconomyAnti-aging Medicine ServiceCustomer ServiceCustomer Relationship
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縱觀世界經濟的發展,從產品經濟時代發展至商品經濟階段,再進階至服務經濟階段。其中體驗經濟的概念再從服務經濟分離出來,獨立成全新的經濟階段。

“自我體驗”為服務經濟及體驗經濟間最大的差異。服務經濟中,供應者決定商品與客戶的價值。透過體驗經濟的轉化,決定商品及服務的價值已逐漸移轉至消費者方。體驗經濟無所不在,自1999年美國學者B. Joseph Pine II 及James H. Gilmore發表了體驗經濟的論點,此經濟概念便不斷的從商業模式中印證。在服務至上的時代,服務經濟的商業模式已難以滿足客戶的需求及要點。本論文將說明誘發當事人自己設立標準何為體驗經濟的核心價值,為何需要這個體驗經濟的核心價值。

為了說明這個極新的體驗經濟商業模式,將以抗老化醫療服務作為探討主題,並以實務操作個案作為說明,進而研究抗老化醫療服務如何以體驗經濟模式之經營達到優越之效益。


The world economy transformed from agrarian economy to the industrial economy, and to most recent, service economy. Experience economy is described to be the next economy that follows, and is projected to be the brand new era in the world’s economy.

The “consumer experience” is the biggest differentiation between service economy and experience economy. In service economy, the value of the products and customers are decided upon the provider. Through the transformation in experience economy, the determination of the value of products and services has transform to the hands of customers. The concept of experience economy has been proven over and over again ever since American scholars B. Joseph Pine II and James H. Gilmore published their article in 1999. In the time where customer service is consider the priority in most business, the business model in service economy can no longer satisfy customers’ needs and expectations. This thesis wish to explain why having customers to set their own expectation is the core value in experience economy, and how important it is to have the customers to set their own expectation.

To further prove this concept from experience economy, this thesis will be using an experience-economy-based anti-aging medicine service as a case study. To use an existence practice to demonstrate how anti-aging medicine service could benefit and excel from adopting experience economy in their business model.



Table of Contents

ACKNOWLEDGEMENT I
ABSTRACT III
LIST OF FIGURES VI
CHAPTER 1 INTRODUCTION 1
1.1 RESEARCH MOTIVATION AND OBJECTIVES 1
1.2 STRUCTURE OF THE THESIS 2
CHAPTER 2 LITERATURE REVIEW 4
2.1 WHAT IS ANTI-AGING MEDICINE? 4
2.2 WHY IS ANTI-AGING MEDICINE EMERGING? 6
2.3 WHAT ARE THE BOTTLENECKS OF ANTI-AGING MEDICINE SERVICE AND ITS PROMOTION IN HEALTH MARKET? 8
2.4 WHAT IS EXPERIENCE ECONOMY? 10
2.5 WHAT IS HEALTHCARE MARKETING? 14
2.6 BUSINESS MODEL 18
2.7 BUSINESS MODEL FOR ANTI-AGING MEDICINE SERVICE 22
CHAPTER 3 METHODOLOGY 26
3.1 RESEARCH FRAMEWORK AND MEASUREMENT 26
3.2 DATA COLLECTION 29
3.3 DATA ANALYSIS 29
CHAPTER 4 CASE STUDY ANALYSIS 31
4.1. BUSINESS BACKGROUND 31
4.2. BUSINESS PRACTICE- THE 10-A STEP PROCEDURE 33
4.3. BREAKDOWN OF THE 10-A STEP PROCEDURE 36
4.4. RESULTS AND BUSINESS MODEL ANALYSIS- A PRACTICE OF EXPERIENCE-ECONOMY-BASED ANTI-AGING MEDICINE SERVICE 51
4.5. SUGGESTIONS 57
CHAPTER 5 CONCLUSION 60
5.1. RESEARCH CONCLUSION 60
5.2. RESEARCH LIMITATIONS 61
REFERENCES 62
APPENDIX 65


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