臺灣博碩士論文加值系統

The following content of this project includes (1) a business plan for seed, Taiwan’s Official Association for LEED Professionals in Taiwan and (2) a research project to explore my hypothesis about the demand for LEED in Taiwan.

Business Plan
I began the seed business plan in late 2012 and completed it mid 2013 at which time seed launched with its inaugural event on June 20, 2013. Since then I have continued to update the business plan to adapt and change with the current environment. The purpose for the ongoing thesis update is because I had other circumstances preventing me from presenting at the available dates for the NTU oral defense so I wanted to keep it current to the date of presenting. Working with my NTU advisor throughout this period I continued to update the business plan and then we decided that it would help the argument of the business plan if I did further research that would support the objectives of seed in the current market landscape of Taiwan.

Research Component
In many regions of the world that have adopted LEED as a principle, it may most likely started slow, but in many cases it has now become a mainstream standard. In Taiwan the market for LEED is still young and in its growing stages, but there is an important shift happening, where LEED is becoming a preference for the market. I wanted to understand more clearly where Taiwan is currently at in this shift. By way of my research I found there is a notable awareness for LEED in the general market place; and business leaders are choosing to use LEED for their buildings and operations. But, most importantly the population that knows about LEED is starting to demand it as a preference for designing, building and operating the built environment in Taiwan. The demand is essentially the “seed” for Taiwan. This is the purpose for seed, to grow LEED and serve Taiwan. With this research component I will explore the following as my hypothesis:
There is a growing trend for seed’s target market to become involved with LEED personally and professionally because there is a market awareness and demand growing for LEED buildings, developments and opportunities in Taiwan

All in All
Over the past three years I have had the great pleasure and opportunity to be a founding member for seed, write and update the business plan for seed, build the initial seed website platform, lead and/or take part in the opportunities and activities offered by seed; and carry out ongoing research to strengthen the foundation of seed. This is only a small part in the overall scheme of contributions that other members/non-members have given to seed by ways of their service, participation, leadership and sponsorship.

Keywords:
LEED; Green Building; seed; Architecture; CSR; Design; Engineering; EEWH; Environment; Ecology; Sustainability; USGBC; Professional Association; GMBA; 永續; 能源環境; 專業協會

I. Table of Contents - vii
II. List of Figures & Tables - viii
III. Executive Summary - 1
IV. Introduction and Background of Enterprise - 2
V. Products and Services - 17
VI. Marketing Plan - 25
VII. Operational Plan - 50
VIII. Management and Organization - 54
IX. Financial Plan - 67
X. Research Methodologies - 76
XI. Data and Discussion - 81
XII. Conclusion - 95
XIII. Limitations and Future Study - 97
XIV. Additional Opportunities for seed: CSR & LEED -101
XV. References - 110
XVI. End Notes - 112

Global Reporting Initiative. (2013). Part1 Reporting Principles and Standard Disclosures. 2015年August月3日 擷取自 Global Reporting Initiative: https://www.globalreporting.org/resourcelibrary/GRIG4-Part1-Reporting-Principles-and-Standard-Disclosures.pdf

GrayChristopher. (2015年July月22日). Top 10 countries for LEED in 2015 . Washington, DC 20037, USA.

Johnson Controls. (2011). Green Building Asset Valuation: Trends and Data.

LongMarisa. (2015年July月22日). USGBC Announces International Rankings of Top 10 Countries for LEED Green Building . Washington D.C., Washington D.C., USA.

McWilliamsAbagail, & SiegelS.Donald. (2000). Corporate social responsibility and Financial Performance: Correlation or Misspecification? Strategic Management Journal, 26: 603-609.

McWilliamsAbagail, SiegelS.Donald, & WrightM.Patrick. (2006). Corporate Social Responsibilty: International Perspective. Rensselaer: Working Papers in Economics, 4.

RamanujamMahesh. (2014年August月22日). Green building and LEED in Taiwan. 擷取自 http://www.usgbc.org: http://www.usgbc.org/articles/green-building-and-leed-taiwan

Taipei Financial Center Corporation. (2014). Taipei Financial Center Corporation 2013 Corporate Sustainabilty Report. Taipei: Taipei Financial Center Corporation.

Taiwan Ministry of economic affairs. (2014年May月5日). Ministry of Economic Affairs. 2015年August月4日 擷取自 CSR Case Studies: http://csr.moea.gov.tw/en/cases/cases_content.aspx?ID=MjAwMDE2OA==

Taiwan Stock Exchange. (2014). Corporate Governance Center. 2015年August月3rd 日 擷取自 Taiwan Stock Exchange: http://cgc.twse.com.tw/pressReleases/promoteNewsArticleEn/117

TSMC. (2014). TSMC 2013 Corporate Sustainability Report. Hsinchu: Taiwan Semiconductor Manufacturing Company Limited.

U.S. Green Building Council. (2015). LEED. Washington, DC 20037 , D.C., United States.

USGBC. (2012-2015). About LEED. Washington, DC 20037, Washington, DC 20037.

USGBC. (2012-2015). U.S. Green Building Council Releases Ranking of Top 10 Countries for LEED Outside the U.S. Washington, DC 20037, Washington, DC 20037.

USGBC. (2014). LEED International Roundtable. LEED IN MOTION Greater China: China, Hong Kong, Taiwan, 46.

USGBC. (2015). THIS IS LEED. 擷取自 USGBC.ORG: http://leed.usgbc.org/leed.html

WuSu & Y.S.Y.M. (2014). The Survey of EEWH-Daylight evalation system by LEED-Daylight Standard - Taking Beitou Library as an Example. Advanced Engineering and Technology, 5.