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研究生:劉宗漢
研究生(外文):Tsung-Han Liu
論文名稱:建立冷鏈永續發展的商業模式-以Nichirei 集團為例
論文名稱(外文):Establishing a Sustainable Business Model in Cold Chain Industry – Using Nichirei Corp. as an Example
指導教授:郭瑞祥郭瑞祥引用關係
指導教授(外文):Ruey-Shan Andy Guo
口試委員:林嬋娟許瑋元
口試委員(外文):Chan-Jane LinCarol Hsu
口試日期:2015-06-11
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:企業管理碩士專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:英文
論文頁數:80
中文關鍵詞:冷鏈
外文關鍵詞:Cold ChainSupply Chain Management
相關次數:
  • 被引用被引用:0
  • 點閱點閱:172
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
With a rapid growth in cold chain industry, consumers become more demanding in the quality of the service and product delivered. The recurring food safe incidents due to uncontrolled cold chain also raise Government’s as well as NGO’s attention and accelerate the establishment of several important regulations and standards such as GDP, GMP, ISO, HACCP and many more to standardize the cold chain system in order to provide business guidelines on good practice as well as strengthen consumer’s trust in the product and service they purchase. But, what constitute to a qualified cold chain system? This research paper will centralize on business perspective with linkage to regulations and standards and consumer’s expectation to discover what are key successful factors for a sustainable and profitable business model in cold chain industry. A case company, Nichirei Corp., will be introduced in the later chapter to illustrate the proposed business model as it can be set as a role model for all the service providers in the industry. However, even though a qualified system can be put in practice in real practice, it is not widely implemented. This is due to several limitations, which will be discussed with recommendation to counter these limitations.

Chapter 1: Introduction 2
1.1: Background 2
1.2: Motivation 3
1.2.1: A Qualified Business Model for Cold Chain System 3
1.2.2 Customer and Government Perspectives 5
1.3: Objective 6
1.4: Research Structure 8
Chapter 2: Related Literature Reviews 11
2.1: Logistic & Supply Chain -> Value Chain -> Cold Chain Management 14
2.1.1: Logistic to Supply Chain 14
2.1.2: Supply Chain to Value Chain 17
2.1.3: Specific Added-Value: Cold Chain 19
2.2: Business Model and Profit Zone 21
2.2.1: Business Model: 21
2.2.2 Profit Model: 23
2.3: Governance 25
2.3.1: KPIs 26
2.3.2: Six Sigma / Total Quality Management 28
2.3.3: Risk Management 31
Chapter 3: Developing a Qualified Cold Chain System and Sustainable Business 34
3.1: Government / Regulatory bodies perspective: Standards & Quality Control System 35
3.1.1: ISO 9001 / 27005 & 31000 35
3.1.2: EU – GDP 38
3.2: Business Perspective: 39
3.2.1: Industry analysis: 40
3.2.2: Expectations from cold chain providers 49
3.3: Customer Perspective: 50
3.4: Summary of important characteristics of a good cold chain model 52
Chapter 4: Case Study – Nichirei Logistics Groups 54
4.1: Background 54
4.2: Business Model 57
4.2.1: Customer Value Proposition 57
4.2.2: Profit Model 58
4.2.3: Critical Resources: 60
4.2.4: Critical Processes: 64
Chapter 5: Limitations, Recommendations, and Contribution 70
5.1: Limitations of the proposed model 70
5.2: Recommendations: 73
5.3: Contributions of the study: 75
Chapter 6: Conclusion 77
6.1 Conclusion on a Qualified Cold Chain System 77
6.2 Limitations of the Research 78
Reference: 79


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10.Rodrigue, J-P (2014) Reefers in North American Cold Chain Logistics: Evidence from Western Canadian Supply Chains, The Van Horne Institute, University of Calgary
11.Al-Debei, M. M., El-Haddadeh, R., & Avison, D. (2008). "Defining the business model in the new world of digital business." In Proceedings of the Americas Conference on Information Systems (AMCIS) (Vol. 2008, pp. 1-11)
12.Levitt, T. (1960). "Marketing Myopia". Harvard Business Review.
13.Slywotzky, Adrian J, David J. Morrison, and Bob Andelman. (1997), The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow''s Profits. New York: Times Business. Print.
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17.ISO/DIS 31000 (2009). Risk management — Principles and guidelines on implementation. International Organization for Standardization.
18.Nichirei Corp. Citing Websites. About Nichirei. Retrieved May 13, 2015, from http://www.nichirei.co.jp/


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