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研究生:張寧
研究生(外文):Ning Chang
論文名稱:企業社會責任對組織吸引力的影響
論文名稱(外文):The Effect of Corporate Social Responsibility on Organizational Attractiveness
指導教授:朱文儀朱文儀引用關係
指導教授(外文):Wenyi Chu
口試委員:莊正民李庭閣
口試委員(外文):Cheng-Min ChuangTingko Lee
口試日期:2015-06-05
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:商學研究所
學門:商業及管理學門
學類:一般商業學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:中文
論文頁數:62
中文關鍵詞:企業社會責任組織吸引力利害關係人理論人力招募準實驗設計
外文關鍵詞:corporate social responsibilityorganizational attractivenessstakeholder theoryrecruitingquasi-experimental design
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企業社會責任逐漸受到重視,在實務界中主要受到外部壓力驅動,在學術界中則經歷了多個時期的研究焦點轉變,其中針對企業社會責任與人力招募的研究數量仍較少,且多於歐美國家進行,然而文化在其中扮演了重要角色。為了瞭解在國內企業社會責任如何影響組織吸引力,本研究以虛擬公司個案讓參與者回答其組織吸引力,個案描寫與問卷設計,乃參考Evans and Davis (2011)、Maignan and Ferrell (2000)等人之研究,而量表的設計基礎則是Carroll (1979)所提出的四種企業社會責任類型,包括經濟責任、法律責任、道德責任,以及自發性責任,此外也納入Clarkson (1995)、Donaldson and Preston (1995)提出的利害關係人理論。本研究假設四種類型的企業社會責任皆會正向影響組織吸引力,且不同類型的企業社會責任對組織吸引力的影響程度不同。研究結果支持所有假說,且自發性責任與法律責任對組織吸引力的影響較大。

Corporate social responsibility has been attracting increasing attention in both academic society and industry practice. In practices, corporate social responsibility is mainly motivated by external pressure. Corporate social responsibility has also gone through multiple stages in academic society. The number of researches on relationship between corporate social responsibility and recruitment remains limited, and most of the researches were conducted in American and European countries. However, culture plays a critical role here. In order to understand how corporate social responsibility affect organizational attractiveness in Taiwan, this research designed a hypothetical case for participants to evaluate its organizational attractiveness. The case was adapted from Evans and Davis (2011) and Maignan and Ferrell (2000). The theories behind this case are the three dimension model of Carroll (1979) and the stakeholder theory of Clarkson (1995) and Donaldson and Preston (1995). The hopotheses in this research are (1) All kinds of corporate social responsibility positively affect organizational attractiveness and (2) There are differences in the effect between different types of corporate social responsibility. Analysis supported all the hypotheses. In addition, the effect of discretionary responsibility and legal responsibility are stronger than others.

目錄
誌謝 i
摘要 ii
Abstract iii
圖目錄 v
表目錄 vi
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究流程 5
第二章 文獻回顧 7
第一節 企業社會責任 7
第二節 組織吸引力 16
第三節 企業社會責任對組織吸引力之影響 20
第四節 研究架構與研究假說 22
第三章 研究方法 24
第一節 研究設計 24
第二節 研究工具設計 24
第三節 研究樣本 30
第四節 研究程序 31
第四章 研究結果 33
第一節 敘述統計分析 33
第二節 主要研究發現 39
第五章 結論與建議 45
第一節 研究結論 45
第二節 研究限制 47
第三節 後續研究建議 48
參考文獻 50
附錄:問卷 56

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張翔一(2014年7月)。CSR將成上市公司新指標。天下雜誌,551,35。

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網路資料
台達集團(2014年)。2013年企業社會責任報告書。6/14/2015引自http://www.deltaww.com/fileCenter/about/download/2013_Delta_CSR_Report_CH.pdf


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