跳到主要內容

臺灣博碩士論文加值系統

(44.200.169.3) 您好!臺灣時間:2022/12/01 02:27
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:馮威傑
研究生(外文):Wei-chieh Fong
論文名稱:文化資產旅遊融入環境教育和遊客關係品質衡量指標建構與績效評估之研究
論文名稱(外文):Research on Constructing Quality Evaluation Indexed and Performance Assessment of the Relationship Between Cultural Heritage Tourism in Environmental Education and Tourists Relationship Quality
指導教授:吳桂陽吳桂陽引用關係
指導教授(外文):Kuei-Yang Wu
口試委員:沈永堂胡天鐘
口試委員(外文):Yung-Tang ShenTian-Jong Hwu
口試日期:2014-07-27
學位類別:碩士
校院名稱:國立聯合大學
系所名稱:建築學系碩士班
學門:建築及都市規劃學門
學類:建築學類
論文種類:學術論文
論文出版年:2014
畢業學年度:103
語文別:中文
論文頁數:142
中文關鍵詞:文化資產旅遊環境教育關係品質多準則決策分析法模糊德爾菲決策實驗室分析法DANP最佳化妥協解方法
外文關鍵詞:Cultural Heritage TourismEnvironmental EducationRelationship QualityMCDMFuzzy Delphi MethodDEMATELDANP(DEMATEL-based ANP)VIKOR
相關次數:
  • 被引用被引用:2
  • 點閱點閱:419
  • 評分評分:
  • 下載下載:78
  • 收藏至我的研究室書目清單書目收藏:0
科技的進步,促進了經濟與社會發展,一個國家於國際上的能見度與其經濟來源,觀光旅遊業佔了舉足輕重的地位,而文化資產旅遊已成為國際旅遊趨勢,但在觀光業盛行的態勢下,隨之而來的副產品是氣候的變遷、地方人文環境的破壞,因而促使文化遺產保護、環境教育意識觀念崛然而起,世界各國積極推廣永續、低碳、綠能、環境保護等理念;然而,環境破壞並非一朝一夕可避免,為了降低所產生之危害,亟須建立完善之文化資產旅遊融入環境教育之經營模式。追本溯源,環境的破壞其根本原因在於人,環保意識的培養則必須由地方開始行動,而環境教育的融入洽為地方提升環境與旅遊品質,進而對於遊客關係品質有正面的直接影響。
據此,本研究將藉由混合多準則決策分析法(MCDM),分析文化資產旅遊、環境教育與關係品質之相關文獻,以獲得最佳文化資產旅遊融入環境教育之經營衡量指標。首先以模糊德爾菲法(Fuzzy Delphi Method,FDM)進行衡量指標之篩選,接著藉由決策實驗室分析法(DEMATEL)建構網絡關係圖(INRM)說明文化資產旅遊融入環境教育經營策略與關係品質之相互關係。再由DANP(DEMATEL-based ANP)法和最佳化妥協解方法(VIKOR)求得各評估策略之重要程度權重及實證案例績效檢視,藉此建構文化資產旅遊融入環境教育和遊客關係品質之評估模式。而本研究以勝興車站鐵道文化景觀區作為實證案例,結果顯示出永續經營管理與社會經濟效益兩構面績效為最差,說明在文化資產旅遊區中須加強地方社會經濟,並建立永續之「知識」與「技能」的環境概念,而低碳建築設計與綠色產銷機制則是最須優先考量並改善之準則。亦顯示出本研究所建構之衡量指標可提供未來決策者推動文化資產旅遊融入環境教育和遊客關係品質時自我評估判斷時之依據。

With advances in technology, it promotes economical and social development. Tourist industry plays an important role on both increasing one country’s visibility in the whole world and raising its economic income. Cultural heritage tourism has become an international tourism trend. However, with the prevailing tourism industry, it also brings byproduct, such as climate change and the destruction of local and cultural environment, and these situations raise the awareness of the idea on cultural heritage protection and environmental education. Countries in the whole world are actively promoting the concept of sustainability, low-carbon, green energy and environmental protection, etc. However, environmental damage cannot be avoided in a short time; in order to reduce the harm, it is urgent to establish perfect business model of cultural heritage tourist integrated with environmental education. If we find out the root cause, the reason of damaged environment is human beings. Cultivation of environmental protection awareness should be taken into action from local, and environmental education integrated into it can enhance the quality of environment and tourist, and thus has a direct positive impact on the relationship quality with tourists.
Accordingly, this study will be adopted multiple criteria decision making (MCDM) to analyze the relevant literature on cultural heritage tourism, environmental education and the relationship quality to obtain the best management performance index of cultural heritage tourism integrated with environmental education. First, the author will screen performance index with Fuzzy Delphi Method (FDM), and then explain the relationship between cultural heritages integrated with environmental education business strategy and relationship quality by the Influential Network Relation Map (INRM), which is constructed by Decision Making Trial and Evaluation Laboratory (DEMATEL). Then to get importance weights of each assessment strategy and review the performance of empirical case, the author will adopt DEMATEL-based ANP (DANP) and VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) to build the assessment mode of cultural heritage tourism integrated with environmental education and the tourist relationship quality. The empirical case of this study is Shengxing Station railway cultural scenic area. The result shows that the sustainable business management and social economic benefits two dimensions performance are the worst; it means that in the cultural heritage tourism area, it should strengthen local social economy and build the environmental concept of the sustainable “knowledge” and “skills”, and the low-carbon design for buildings and green marketing mechanism are the top consideration and should be improved the most. It also shows the performance index that built in this study can be an evaluation basis for future decision makers as promoting cultural heritage tourism integrated with environmental education
and tourist relationship quality.

目錄
摘要..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…...….....I
Abstract………………………………………………………………………………....II目錄..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…....V
圖目錄..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..………...…….VIII
表目錄..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…....…IX
第一章 緒論
1-1 研究背景與動機..…..…..…..…..…..…..…..…..…..…..…..…..…..…..……..1
1-2 研究問題與目的..…..…..…..…..…..…..…..…..…..…..…..…..…..…..……..2
1-3 研究範圍..…..…..…..…..…..…..…..…..…..…..…..…..…..…..…………..…3
1-4 研究方法..…..…..…..…..…..…..…..…..…..…..…..…..…..…..………..……7
1-5 研究流程…………………………………………………..…………………..8
第二章 文獻回顧
2-1環境教育………………………………………………………………….......11
2-1-1 環境教育之概念與發展………………………………………...……11
2-1-2 環境教育之目標……………………………………………………...12
2-2 文化資產旅遊……………………………………………………………..…13
2-3 文化資產旅遊融入環境教育………………………………………………..16
2-3-1 文化資產旅遊融入環境教育之概念………………………………...16
2-3-2 文化資產旅遊融入環境教育之衡量………………………………...17
2-4 關係品質……………………………………………………………………..20
2-4-1 關係品質之概念………………………………………………..…….20
2-4-2 關係品質之衡量…………………………………………………..….21
2-5 文化資產旅遊融入環境教育、關係品質之指標建立………………………22

第三章 研究方法
3-1 多準則決策(Multiple Criteria Decision Making; MCDM)………..………...25
3-2 模糊德爾菲法(Fuzzy Delphi Method;FDM)………………………………26
3-3 決策實驗室分析法(Decision Making Trial and Evaluation Laboratory,DEMATEL)……………………………………………………………………….29
3-4 以DEMATEL為基礎之分析網絡程式分析法(DEMATEL with Analytic Network Process, DANP)……………………………………………………32
3-5 最佳化妥協解方法(VlseKriterijumska Optimizacija I Kompromisno Resenje,
VIKOR)………………………………………………………………………...…35
第四章 文化資產旅遊融入環境教育和遊客關係品質衡量建構評估模式實證分析
4-1 文化資產旅遊融入環境教育和遊客關係品質衡量架構初擬……………..39
4-2 模糊德爾菲法(Fuzzy Delphi Method)分析準則適切性篩選………………42
4-3 決策實驗室分析法(DEMATEL)分析構面下準則之因果關係…………….51
4-3-1 問卷與專家共識重要程度值分析…………………………………51
4-3-2 構面層級之因果關係………………………………………………54
4-3-3 構面下準則層之因果關係…………………………………………62
4-4 DANP 分析構面下準則之權重排序……………………………………...77
4-5 VIKOR 實證案例分析………………………..…………………………...85
4-5-1問卷信度指標-信度分析(Reliability Analysis)………………………88
第五章 結論與建議
5-1 結論………………………………………………………………………..…91
5-1-1 模糊德爾菲法(Fuzzy Delphi Method)……….………………..…….91
5-1-2 決策實驗室分析法(DEMATEL)….………………….……………...92
5-1-3 以DEMATEL為基礎之分析網絡程式分析法(DANP)….………...94
5-1-4 最佳化妥協解方法(VIKOR)……….………….…………………….96
5-2 建議………………………………………………………………………..99
參考文獻………………………………………………………..………………….....100
附錄A 模糊德爾菲問卷……………………………………………………………107
附錄B DEMATEL問卷……………………………………………………………115
附錄C VIKOR遊客問卷…...…..……………..……………………………………123

中文文獻
1.Bob McKercher ,Hilary du Cro,(2002),Cultural Tourism: The Partnership between Tourism and Cultural Heritage Management,劉以德 審譯,(2010);文化觀光:觀光與文化遺產管理。台北市:桂魯有限公司。
2.中華民國文化部文化資產局網站 (2015):http://www.boch.gov.tw/boch/
3.文化資產保存法(2005),中華民國文化部文化資產局網站:
4.http://www.boch.gov.tw/boch/
5.文建會(2010) ,行政院文化建設委員會文化資產總管理處籌備處-世界遺產網站。http://twh.hach.gov.tw/Taiwan.action。
6.王鑫(1999),地球環境教育與永續發展教育,環境教育季刊,37: 87-103。
7.台灣綠色旅遊協會網站(2014):http://greentravel.mt.ntnu.edu.tw/travel.php。
8.朱桃杏、陸林(2005),近10年文化資產旅遊研究進展-《Tourism Management》,《Annals ofTourism Research》和《旅遊學刊》研究評述,旅遊學刊,20(6):82-88。
9.汪南鳳(2011),文化遺產永續旅遊指標之研究:以泰國「大城歷史公園」為例,國立中興大學應用經濟學研究所博士論文。
10.汪靜明(2000),學校環境教育的理念與原理,環境教育季刊,43:11-27
11.汪靜明、楊冠政、戴文雄(1990),環境教育資料庫之規劃與建立,行政院環境保護署。
12.周儒(2001),尋找一個環境教育的實踐場域—「環境學習中心」的需求與概念,台北:國立台灣師範大學,中華民國九十年度環境教育國際學術研討會論文集:72-80。
13.林鉦棽、蕭淑月、何慧清(2005),社會交換理論觀點下組織支持、組織知識分享行為與組織公民行為相關因素之研究-以信任與關係為分析切入點,人力資源管理學報,5(1):77- 110。
14.邱怡寧(2008),臺南市古蹟文化資產旅遊發展策略之研究-層級分析法及地理資訊系統之應用,國立臺南大學生態旅遊研究所碩士論文。
15.金康偉、李玉香(2006),文化資產旅遊資源開發的理論與實踐-以紹興為例。浙江師範大學學報(社會科學版),31(1):56-61。
16.徐村和(1998),模糊德爾菲層級分析法,模糊系統學刊,4(1): 59-72。
17.殷寶寧(2008),旅遊全球化下臺灣文化資產保存與文化資產旅遊:一個歷時性的分析,國際文化研究:真理大學通識教育學報,4(1):61-85。
18.翁予恒(2007),多準則決策結合策略矩陣與平衡計分卡之研究,決策分析研討會論文。
19.國家環境教育行動方案(2014),行政院環境保護署。
20.國家環境教育綱領(2011),行政院環境保護署。
21.張有恆、徐村和、陳曉玲(1997),航空站區位選擇評估程序之研究,運輸計畫季刊,26(1):37-67。
22.張炳騰、謝松益、黃志梁(2001)。三種模糊德菲法之比較-以銀行員甄選因素之評估為例。Journal of the Chinese Institute of Industrial Engineers,18(1):74-86。
23.張善智、黃承弘(2006),影響購物網站關係品質因素之研究,育達學院學報11 :99-126。
24.莊炘柔(2011),利用模糊德爾菲法與層級架構分析法建構外包商評選模式,中華大學工業管理學系碩士論文。
25.許育典、李惠圓(2006),多元文化國下建築文化資產保存的建構,台灣土地研究,9(2):75-96。
26.陳政全(2009),以DEMATEL方法探討建廠專案工程的關鍵成功因素,中華大學科技管理研究所碩士論文。
27.陳順宇(2000),多變量分析。台北:華泰出版社。
28.曾慈慧、沈進成、陳麗如(2001),礦業遺產觀光中真實性對觀光意象、地方感與遊後行為意圖之影響,戶外遊憩研究,24(3):79-111。
29.黃有傑、羅紹麟(2001),模糊德爾菲法在林業行 政管理上之應用-以林務局企業精神指標之研 究為例 林業研究季刊 23(4): 57-72。
30.楊冠政(1995),尊重自然—泰勒的環境倫理學及其應用環境教育季刊,25:1-5。
31.楊冠政(1997),環境教育。台北市:國立編譯館主編,明文書局印行。
32.廖慧萍(2003),公有閒置空間再利用評估模式之研究,朝陽科技大學建築及都市設計研究所碩士論文。
33.蔣本基、李素馨、萬騰州(2011),低碳觀光島策略規畫計畫,交通部觀光局。
34.鄧振源(2002),多準則決策分析:方法與應用。台北市:鼎茂圖書。
35.鄭名傑(2012),文化資產發展低碳旅遊之永續經營策略評估模式建構,國立聯合大學建築學系碩士論文。
36.鄭滄濱(2001),軟體組織提昇人員能力之成熟度模糊評估模式,國立台灣科技大學資訊管理系碩士論文。
37.環境教育人員認證及管理辦法(2011),行政院環境保護署: http://www.epa.gov.tw/mp.asp?mp=epa。
38.環境教育法(2010),全國法規資料庫:
http://law.moj.gov.tw/News/news_detail.aspx?id=64271。

英文文獻
1.Blau, P. M(1964).Exchange and Power in Social Life. New York: Wiley :352
2.Carmines, G. Edward and Richard A. Zeller (1979).Reliability and Validity Assessment. London: Sage.
3.Christian Baumgartner, Andrei Blumer(2012).Strategic Position of DANUBEPARKS (Danube River Network of Protected Areas) for Tourism, Environmental Education and Regional Development, DANUBEPARKS - Network Of Protected Areas
4.Convention Concerning the Protection of the World Cultural and Natural Heritage(1972). UNESCO World Heritage Centre; http://whc.unesco.org/
5.Crosby, L.A., K.R. Evans, and D.Cowles(1990). “Relationship quality in services selling:an interpersonal influence perspective,” Journal of Marketing, 54(3):68-81
6.Cuieford, J. P.(1965), Fundamental Statistics in Psychology and Education, 4th Edition, New York: McGraw Hill.
7.Dwyer, F. R. and S.Oh,(1987).Output sector munificence effects on the internalpoliticaleconomy of marketing channels, Journal of Marketing Research, 24: 337-346.
8.Dzeng, R. J. and Wen, K. S.(2005).Evaluating project teaming strategies for construction of Taipei 101 using resource-based theory. International Journal od Project Management, 23:483-491.
9.Fontela,E.,and Gabus,A(1976).The DEMATEL observe. DEMATEL 1976 report. Geneva, Switzerland, Battelle Geneva Research Center.
10.George C.Homans. (1958).Social Behavior as Exchange,American Journal of Sociology 63: 597-606.
11.Gibson. H,(1998) The educational tourist. Journal of Physical Education. Recreation and Dance 69(4):32-34.
12.Global Sustainable Tourism Criteria for Hotels and Tour Operators.(2012).Global sustainable tourism criteria. Retrieved 23 February 2012
13.Hall, C.M. and A.M. Williams.(2008), Tourism and Innovation. London, Routledge.
14.Hargrove, C. M.(2002). Heritage tourism. Cultural Resource Management, 25(1), 10-11.
15.Hennig-Thurau T,Klee A (1997), The impact of customer satisfaction And relationship quality on customer retention: a critical reassessment and model development, Psychology and Marketing,14(8):737–764.
16.Howard,P and David,P.(2003). Cultural heritage and sustainability in the coastal zone: experiences in southwest England. Journal of Cultural Heritage. ElsevierScience.4(1): 57-68 .
17.INTERNATIONAL CULTURAL TOURISM CHARTER;Managing Tourism at Places of Heritage Significance(1999), Adopted by ICOMOS at the 12th General Assembly in Mexico
18.J.M. Payan, G. Svensson, and J. Hair,(2009), A cross cultural RELQUAL scale in supplier distributor relationships of Sweden and USA. International Marketing Review. 27(5): 541-561.
19.Jones, Lyle V. (1971).The Nature of Measurement, Educational Measurement. Washington, DC: American Council on Education. 335– 355 in Robert L. Thorndike (ed.)
20.Khawajkie, E. and Pavlic, B. and Titchen, S. and Hage,J. (1999)World Heritage in young hands. Nature and Resources,Elsevier Science.35(4):35-42.
21.Kumar.N., L. K. Scheer, and J. B. Steenkamp, (1995), The effects of supplier fairness onvulnerable resellers,Journal of Marketing Research, 32:54-65.
22.Kuo, Y.F. and P.C. Chen, (2008). Constructing performance appraisal indicators for mobility ofthe service industries using Fuzzy Delphi Method. Expert Systems with Applications, 35:1930-1939.
23.Lee, A. H. I., Wang, W. M., and Lin, T. Y. (2010). An evaluation framework for technology transfer of new equipment in high technology industry. Technological Forecasting and Social Change, 77:135-150.
24.Linstone,H.A.&Turoff,M.(Eds.(1975). The Delphi method:techniques and applications. MA:Addison-Wesley
25.Luo, J. and M. Zhang (2011). Route Choice of low-carbon industry for global climatechange:an issue of China tourism reform. Energy Procedia 5:pp.2283-2288.
26.M. Kim, D. Kliger, B. Vale, 2003, Estimating switching costs: The case of banking. Journal of Financial Intermediation. 12(1): 25-28.
27.Morgan, R. M. and Hunt, S. D.,(1994), The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, 58(3): 20-38.
28.Mortaki.S,(2013),Cultural Tourism Is a Local Business: The Example of the Maritime Museum Of Litochoro in Greece, American International Journal of Contemporary Research 3 (11)
29.Noorderhaven, N.(1995) Strategic Decision Making, Addison-Wesley, U.k.
30.Nor Azila1 and Tareeq Aziz,(2012),Relationship Quality in Bangladeshi Retail Industry, International Proceedings of Economics Development & Research,38:44
31.Nunnally, J.C.(1978), Psychometric Theory, New York: McGraw-Hill.
32.Opricovic, S., (1998) Multicriteria Optimization of Civil Engineering Systems, Faculty of Civil Engineering, Belgrade.
33.Ou Yang, Y. P., Shieh, H. M., Leu, J. D. and G. H. Tzeng, (2008), A Novel Hybrid MCDM Model Combined with DEMATEL and ANP with Applications, International Journal of Operations Research, 5(3):1-9.
34.Richards.G,(2001).The market for cultural attractions. In G. Richards (Ed.).Cultural attractions and European tourism, pp.31-53. Wallingford: CAB International.
35.Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer R. Bechkoff, Frank R. Kardes (2009),The Role of Customer Gratitude in Relationship Marketing. Journal of Marketing, 73(5):1-18.
36.Sackman, H. (1974). Delphi assessment: Expert opinion, forecasting and group process. Santa Monica, CA: Rand Corporation.
37.Shi, C. and J.J. Peng, (2011). Construction of Low-carbon Tourist Attractions Based on ow-carbon Economy. Energy Procedia 5:759-762.
38.Simpson, M.C., Gössling, S., Scott, D., Hall, C.M. and E. Gladin,(2008),Climate Change daptation and Mitigation in the Tourism Sector: Frameworks, Tools and Practices, UNEP,University of Oxford, UNWTO, WMO;Paris,France.
39.Stanley, Julian C.(1971) Reliability , Educational Measurement. Washington, DC: American Council on Education. 356–442 in Robert L. Thorndike (ed.)
40.Storbacka .K, Strandvik .T, Grönroos .C , Managing customer relationships for profit: the dynamics of relationship quality ,International journal of service industry management 5 (5):21-38
41.Tang, Z., Shi, C.B., and Z. L. iu, (2011). Sustainable Development of Tourism Industry in China under the Low-carbon Economy. Energy Procedia 5:1303-1307.
42.Tzeng G. H., Chiang C. H. and C. W. Li (2007). Evaluating intertwined effects in e-learning programs: A novel hybrid MCDM model based on factor analysis and DEMATEL. Expert Systems with Applications, 32 (4): 1028-1044.
43.United Nations Educational, Scientific and Cultural Organizati(1975),The Belgrade Charter A Global Framework for Environmental Education
44.Yang, W.(2010).The Development of Tourism in the Low Carbon Economy. International Business Research 3(4):212.

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top