( 您好!臺灣時間:2021/07/24 02:13
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::


研究生(外文):Wan-chen Lin
論文名稱(外文):The Effect of Seller Reputation and Self Construal on Purchase Intention – Product Category and Friend as Moderators
指導教授(外文):Ming-chuan Pan
口試委員(外文):Ming-chuan Pan
外文關鍵詞:Product CategoriesFriendSelf-ConstrualSeller Reputation
  • 被引用被引用:0
  • 點閱點閱:93
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
本研究是以大同大學的學生做為研究對象,除了主要探討網路賣家的商譽評分及消費者的自我構念對消費者的影響外,並以產品種類與朋友的購買做為干擾變數進行研究。本研究共有受測者 280 人,在選擇受調的學生樣本中,根據網路購物的評價表,將線上賣家以 0~10 的等級做區分,0 級為評價劣等,10 級為最高評價優等之賣家,實驗一為 2(賣方商譽:高商譽/低商譽) x 2(自我構念:獨立型/相依型) x 2(朋友購買:有/無)。及實驗二為2(賣方商譽:高商譽/低商譽) x 2(自我構念:獨立型/相依型) x 3(產品種類:搜尋品/經驗品/信任品)。
In recent years, due to the rapid development of the Internet , the convenience of e-commerce transactions, setting off a network of consumption opportunities. Not only is the distance between the consumer and the seller is shortened, but also means the Internet marketing channels to expand.
The significant rolls that consumers make a decision to buy a product comes from their self distinction and habit as well as influence from seller reputation. A business owner has to understand these factors and find a way that makes consumers choose their product from thousands of others.
This research sample from students in Tatung University and base on internet business. It discusses reputation evaluation from internet of the seller and self construal which influence to consumer. As well as classify consumer self distinction
Included friend, product categories as disturb factors. According to internet purchase evaluate table from 280 students for this research. Graded from 0-10 related to seller as 0 is the worst and 10 means best. Formula 1:2(selling reputation: up/down side) x 2(self construal: interdependence/independence) x 2(friend purchased: Yes/No.) and Formula 2:2( selling reputation: up/down side) x 2( self construal: interdependence/independence) x 3 (product categories:search, experience, and credence goods).
The results showed that consumers in different shopping situations, the seller reputation and self construal to the consumer purchase intention. However, accompanied by a friend, and product categories will affect the consumer's purchase intention. And the seller reputation and self construal interaction under the influence of product categories actually interfere with the consumer's willingness;Similarly, the seller reputation and self construal interaction under the influence of friend actually interfere with the consumer's willingness.
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究問題 3
第四節 研究流程 4
第貳章 文獻探討 5
第一節 自我構念 5
第二節 賣方商譽 8
第三節 產品種類 12
第四節 同儕團體 14
第五節 購買意願 16
第?章 研究方法 19
第一節 研究架構 19
第二節 研究假設 20
第三節 變數操作性的定義與衡量 21
第四節 問卷調查設計 25
第五節 正式實驗 25
第六節 統計分析方法 31
第肆章 研究結果與分析 32
第一節 樣本結構 32
第二節 信度分析 36
第三節 變異數分析 37
第四節 敘述統計彙整 43
第伍章 研究結論與建議 55
第一節 研究結論 55
第二節 研究貢獻 57
第三節 研究限制 59
第四節 對後續研究之建議 59
參考文獻 61
陸洛,(2005),「個人取向與社會取向的自我觀:概念、測量、及其適應功能」, 行政院國家科學委員會補助專題研究計畫華人本土心理學研究追求卓越延續計畫─子計畫第四卷。
Aaker, J. L. and P. Williams, (1998), “Empathy Versus Pride: The Influence of Emotional Appeals Across Cultures”, Journal of Consumer Research, 25(3), 241-261.
Beaudoin, P., and M. J. Lachance, (2006),”Determinants of Adolescents' Brand Sensitivity to Clothing.,”Family & Consumer Sciences Research Journal, 34(4), 312-331.
Belch, G. E. and A. M. Belch, (1999) Advertising and Promotion: An Integrated Marketing Communications Perspective, NY: McGraw-Hill Companies, Inc.
Bhattacharya, R. T., M. Devinney, and Madan M. Pillutla, (1998) “A Formal Model of Trust Based on Outcomes”, Academy of Management Review, 23(3), 459-472.
Blackwell, Roger D., Paul W. Miniard and James F. Engel, (2001) Consumer Behavior, Publisher: Ohio, Mike Roche.
Brush, T. H. and K. W. Artz, (1999),“Toward a Contingent Resource-Based Theory: The Impact of Information Asymmetry on the Value of Capabilities in Veterinary Medicine”, Strategic Management Journal, 20(3), 223-250.
Cialdini, R. B. and M. R.Trost, (1998).Social Influence: Social Norms, Conformity, and Compliance, in Daniel T. Gibert, Susan T. Fiske, and Gardner Lindzey (Eds.), The Handbook of Social Psychology, 4th ed.,New York: McGraw-Hill,151-192.
Chevalier, J. A. and D. Mayzlin, (2006),“The Effect of Word of Mouth on Sales: Online Book Reviews”, Journal of Marketing Research, 43(4), 345-354.
Copeland, M. T., (1923), “The Relation of Consumers’ Buying Habits to Marketing Methods ”, Harvard Business Review,1(3), 182-289.
Darby, M. R. and E. Karni, (1973), “Free Competition and the Optimal mount of fraud”, Journal of Law and Economics 6(April)67-88.
Debnath, N. and K. T. Bhal. (2003),“Polarization of Perceptions IT-enabled Privacy Violations at Workplace:Impact of Respondent Position. Peer Belief & Peer Pressure”,Global Journal of Flexible Systems Management , 4(3) 15-20.
Dodds, W. B., K. B. Monroe, and D Grewal.(1991),“The Effects of Price, Brand and Store Information on Buyers’Product Evaluations”, Journal of Marketing Research, 28(3), 307-329.
Ellis, J. B. and G. M. Wittenbaum, (2000), “Relationships Between Self-Construal and Verbal Promotion”, Communication Research, 27(6): 704-722.
Fung, R. K. K., and M. K. O. Lee, (1990) ,“EC-trust (trust in electromic commerce): Exploring 47 the Antecedent Factors.” In Haseman, W. D., Nazareth, D. L., (ed.) Proceedings of the Fifth Americas Conference on Information Systems, 517-519.
Gardner, W. L., S. Gabriel, and Y. Lee, (1999), “ "I" Value Freedom, But "We" Value Relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment”, Psychological Science, 10(4), 321-326.
Griskevicius, V., R. B.Cialdini, and N. J Goldstein, (2008), ” Applying (& Resisting) Peer Influence”,Sloan Management Review, 49(2),84.
Gudykunst, W. B. and C. M. Lee, (2003), “Assessing the Validity of Self-Construal Scales: A Response to Levine et al.”, Human Communication Research, 29(2), 253-274.
Hellier, P. K., G. M. Geursen, R. A. Carr and J. A. Rickard, (2003)” Customer Repurchase Intention,” European Journal of Marketing, 37(11)1762-1800.
Hong, Y., Morris, M. W., Chiu,C.Y., and Benet-Martínez,V. Multicultural minds,“A dynamic Constructivist Approach to Culture and Cognition. “American Psychologist, 55, (2000) 709-720.
Huang, Y. T., J. R. Chen, and W. C. Lu, (2011), “Effects of Seller Reputation on Success at Online Auctions: An Empirical Study”, International Journal of Management, 28(3), 621-629.
Kelly, G. A., (1955) The Psychology of Personal Constructs, Volumes 1 and 2. First published by Norton, then by Roultedge in collaboration with the Center for Personal Construct Psychology.
Kiang, M. Y., T. S. Raghu, and K. H. Shang, (2000), “Marketing on the Internet – Who Can Benefit from an Online Marketing Approach?“ Decision Support System, 27(4), 383-393.
Lebra, T. S. (1992), Culture, Self, and Communication. Ann Arbor: University of Michigan Press.
Liebermann, Y. and A. Flint-Goor, (1996),“Message Strategy by Product-Class Type: A Matching Model”, International Journal of Research in Marketing, 13 (3), 237-249
Markus, H. R. and S. Kitayama, (1991), “Implications for Cognition, Emotion, and Motivation, Culture and Self”, Psychological Review, 98, 224-253.
Maxham III, J. G., (2001), “Service Recovery’s Influence on Consumer Satisfaction, Positive Word-of-Mouth, and Purchase Intentions”, Journal of Business Research, 54, 11-24.
McKnight, D. Harrison, and L. N. Chervany, (2002), “What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology”,International Journal of Electronic Commerce, 6(2), 35-59.
Norton, Seth W. and Will Norton Jr., (1988), “An Economic Perspective on the Information Content of Magazine Advertisements”, International Journal of Advertising, 7 (2), 138-148.
Nelson, P., (1970), ”Information and Consumer Behavior”, Journal of Political Economy, 78 (2), 311-329.
Newberry, C. Robert., Bruce R. Klemz, and Christo Boshoff,(2003), ”Managerial Implications of Predicting Purchase Behavior from Purchase Intentions: A Retail Patronage Case Study.”,The Journal of Services Marketing ,17(6), 609–620.
Nunnally, J. and I. Berntein, (1994) Psychometric Theory, 3rd ed., NY: McGraw Hill , 57.
Pöhlmann, C., E. Carranza , B., Hannover, and S. S. Iyengar, (2007) ,“Repercussions of Selfconstrual for Self-Relevant and Other-Relevant Choice.”Social Cognition 25 (2)284-305.
Santrock, J. W., (2003), Adolescence, Texas: McGraw-Hill.
Schiffman, L. G. and L. L. Kaunk (2000), Consumer Behavior, 7th ed, NJ: Prentice Hall.
Schiffman, L. G. and L. L. Kanuk, (2003), Consumer Behavior, 8th ed, Upper saddle River, NJ: Pearson Education.
Schwartz, S., (1990), “Individualism-Collectivism : Critique and Proposed Refinements”, Journal of Cross-Cultural Psychology, 19(Winter), 41-53.
Shao, Chris Y., Julie Baker and Judy A. Wagner, (2004), ”The Effects of Appropriateness of Services Contact Personnel Dress on Customer Expectations of Involvement and Gender,” Journal of Business Research, 57, 1164-1176.
Singelis, T. M., (1994), “The Measurement of Independent and Interdependent Self-Construals.”, Personality and Social Psychology Bulletin, 20, 580-591.
Sirakaya, E. and A. G. Woodside, (2005), “Building and Testing Heories f Decision Making by Travelers”, Tourism Management ,26(6), 15-832.
Smith, D. C. and C. W. Park, (1992), “The Effects of Brand Extensions on Market Share and Advertising Efficiency”, Journal of Marketing Research, 29(August), 296-313.
Tan, Y. H. and W. Thoen, (2000),“Toward a Generic Model of Trust For Electronic Commerce”, International Journal of Electronic Commerce, 5(2), 61-74.
Trafimow, D., E. S. Silverman, R. M. T. Fan, and J. S. Law, (1997), “The Effects of Language and Priming on the Relative Accessibility of the Private Self and the Collective Self”, Journal of Cross-Cultural Psychology, 28, 107-123.
Trafimow, D., H. C. Triandis, and S. G. Goto, (1991), “Some Tests of the Distinction Between the Private Self and the Collective Self”, Journal of Personality and Social Psychology ,60(5), 649-655.
Zeithaml, V. A., (1988), “Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence”, Journal of Marketing,52(3), 2-22.
Zeithaml, V. A. and M. J. Bitner, (2000), Service Marketing: Integrating Customer Focus Across the Firm Boston, 2nd ed, MA: McGraw-Hill Companies.
第一頁 上一頁 下一頁 最後一頁 top
1. 2.方金祥 (1984)。清潔劑。科學教育月刊,67, 57-62。
2. 4.王正雄 (2001)。壬基苯酚環境荷爾蒙對環境生態之影響。環境檢驗,39, 5-8。
3. 鄧振源、曾國雄(民78)。層級分析法(AHP)的內涵特性與應用(下)。中國統計學報,27(7),1-19。
4. 陳振興(民88)。省立醫院體制變革可行性探討。政策月刊,42,24-26。
5. 楊澤泉、張音(民88)。台灣公立醫療機構制度改造方案之研究。公營事業評論,1(4),9-25。
6. 徐村和 (民87)。模糊德菲層級分析法。模糊系統學刊,4,59-72。
7. 郝充仁、周林毅 (民91)。台灣全民健康保險部分負擔效果之研究。壽險季刊,126,24-46。
8. 林進財、周瑛琪、郭亭玉(民90)。醫院行銷公關之研究-以台北市地區級以上醫院為例。醫務管理期刊,2(4),56-67。
9. 11.官常慶、林獻財(1988)。清潔劑之成份分析與比較。界面科學會誌,11(4),41-47。
10. 12.林宏熾(2000)。身心障礙青年社區生活品質狀況之分析。特殊教育研究學刊,20,1-21。
11. 15.林明瑞(1998)。最佳洗潔劑-合成清潔劑?黃豆粉?苦茶渣?。中師數理學報,1,137-153。
12. 19.施純榮(1997)。家用清潔劑之重要趨勢。化工資訊月刊,11,40-46。
13. 21.張乃方、官常慶(2008)。幾丁聚醣微膠囊與三氯沙之包覆相適性探討。美容科技學刊,5(2),95-104。
14. 22.張小萍(2002)。壬基苯酚(NP)--清潔劑的代謝物對河川生態之影響。環境檢驗雙月刊,40,10-11。
15. 24.張英元(1982)。清潔劑界面化學。應用界面化學,5,29-38。