臺灣博碩士論文加值系統

目前台灣中小企業在正面臨與大企業競爭人才的環境下，研究者使用單一個
案研究之方式探討以完全客製化產品為主的企業。過程中研究者運用Porter 價值
鏈概念檢視完全客製化產品為主的企業在創造價值之過程如何受到產品特性影響，
並且改變之結果以員工、組織和企業核心能力三個層面彙整如下:
1. 員工層面:企業價值創造之過程中員工受到客製化產品特性影響，使得幾個特
定部門(業務與設計)的員工必須具備多樣專業能力才能對應其工作，在培養
時間上相較一般製造業來說的長，而這個進入門檻對個案公司來說同時也是
員工時離開之障礙。
2. 組織層面:必須快速回應其產品製造過程中產生之需求，部門間經常需要的關
係必須更富有彈性，此外在分工上會有許多灰色地帶無法做準確性的切割。
3. 企業核心能力層面:對一個製造業來說必須將其核心能力從製造轉移至設計
與業務，專注自己的核心能力，因此人才才是這間企業最重要的資產。
最後研究者從研究之結果歸納出其企業目前狀況，並從結果與現況給予其個
案之相關建議與本研究相關性研究可延伸之問題。

Today, Taiwan’s small and medium-sized enterprises (SMEs) are operating in an
environment in which they have to compete with large enterprises. This researcher used
the case study method to study a company that mainly offers fully customized products.
Throughout the study, the researcher leveraged Porter’s value chain concept to explore
how this company is influenced by product features in the process of value creation and
results of changes associated with such influence are summarized below from the
perspectives of the company’s employees, organization and core competency:
1. Employees: During the process in which the company creates value, its employees
are influenced by customized product features in the sense that those employees in
specific departments (sales and design) have to possess various expertise to handle
their work, which takes more time to develop than general manufacturing expertise,
and this entry threshold is at the same time a hurdle for the company.
2. Organization: As it is essential to rapidly response to demands generated in its
production process, departments in the company often need to have more flexible
interdepartmental relationships and division of labor tends to have many gray areas
that cannot be accurately divided.
3. Core competency: For a manufacturing business, it is essential to shift its core
competency from manufacturing to design and sales and focus on its own core
competency. As such, talent is its most important asset.
Finally, this researcher summarized the current state of the studied company based
on the research results, provided suggestions for the company based on these results and
iii
its current state, and points out issues that can be extended in further research on
correlation in this study.

摘要 .................................................................................................................................. i
Abstract ............................................................................................................................. ii
Table of Contents ............................................................................................................. iv
List of Tables .................................................................................................................... v
List of Figures .................................................................................................................. vi
Chapter 1 Introduction ...................................................................................................... 1
1.1 Background and Motivation ............................................................................... 1
1.2 Research Objectives and Issues .......................................................................... 3
Chapter 2 Literature Review............................................................................................. 5
2.1 Mass Production ................................................................................................. 5
2.2 Customization Manufacturing ............................................................................ 7
2.3 Value Chain ......................................................................................................... 9
Chapter 3 Research Design.............................................................................................. 11
3.1 Methods ............................................................................................................. 11
3.2 Interview Structure ........................................................................................... 13
Chapter 4 Research Results ............................................................................................ 17
4.1 Background of the Case .................................................................................... 17
4.2 Relationship between Product Features and Organization ............................... 21
4.3 Influence of Product Features on the Sales Department................................... 23
4.4 Influence of Product Features on the Design Department ................................ 25
4.5 Influence of Product Features on the Production Department ......................... 26
4.6 Solutions for the Three Departments ................................................................ 27
4.7 Summary ........................................................................................................... 28
Chapter 5 Conclusions and Suggestions ......................................................................... 30
5.1 Conclusions ...................................................................................................... 30
5.2 Suggestions ....................................................................................................... 31
5.3 Limitations of the Study ................................................................................... 32
References ...................................................................................................................... 33
附錄、逐字稿 ................................................................................................................ 35

一、Chinese References
1. 吳芝儀，廖梅花 譯(2001)，質性研究入門：紮根理論研究方法，濤石出版，
Strausss, A & Corbin, J (1990)，Basics of Qualitative Research
2. 呂文楷(2014)。客製化鞋楦之輕量化專用加工機開發，成功大學製造資訊與
系統研究所學位論文
3. 李明軒、邱如美 譯(1999)，國家競爭優勢-上，天下遠見出版，Porter,
M(1985)，The Competitive Advantage of Nations
4. 曾瑜雅(2010)。客製化人物圖像之創作，臺中科技大學商業設計系碩士班學
位論文
5. 經濟部中小企業處(2004)。中小企業就業人數統計
6. 經濟部中小企業處(2005)。中小企業就業人數統計
7. 經濟部中小企業處(2006)。中小企業就業人數統計
8. 經濟部中小企業處(2007)。中小企業就業人數統計
9. 經濟部中小企業處(2008)。中小企業就業人數統計
10. 經濟部中小企業處(2009)。中小企業就業人數統計
11. 經濟部中小企業處(2010)。中小企業就業人數統計
12. 經濟部中小企業處(2011)。中小企業就業人數統計
13. 經濟部中小企業處(2012)。中小企業就業人數統計
14. 經濟部中小企業處(2013)。中小企業就業人數統計
15. 經濟部中小企業處(2014)。2014 中小企業白皮書
16. 潘淑滿(2003)。質性研究:理論與應用 台北市:心理出版
17. 蔡銘駿(2008) 骨螺絲之客製化特徵及參數設計系統，國立中興大學
34
18. 謝宗林、李華夏 譯(2000)，國富論，先覺出版，Smith, A ( 1776)，The Wealth
of Nations
二、English References
1. Lampel, J. & Mintzberg H. (1996) Customization, Sloan Management Reciew38,21-
30
2. Cheng Shuan-Yen (2007)。 The Integration of OEM/ODM Manufacturing and its
influences toward to customization - An example from a display company，淡江大學
商學院國際商學碩士在職專班
三、Web References
1. Ford, H.(1913)。福特官方網站http://www.ford.com.tw/experience/about/history
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