國內製鞋業面臨發展上的困境，包含國內市場飽和、高科技設備普遍不足、仿造風氣盛行、資源有限、建廠土地取得困難，以及無規劃區隔性工業區。然而，理論上，資源基礎與核心能力之觀點，皆提供了企業在突破發展上的困難，與開拓不同市場上可行的經營策略，例如:多角化策略。因此，本研究在資源基礎理論與核心能力觀點上，透過個案訪談，以傳統鞋業多角化跨足軟體業之個案公司為研究對象，探究影響企業採取多角化經營策略的因素。

The shoes companies in Taiwan are confronted with the development difficulties due to mature domestic markets, lack of high-tech facilities, keen imitation, contained resources, limit landscape for plant extension, and disordered industrial clusters. In theory, however, the resource-based view and the perspective of core competency provide firms with corporate strategies such as diversification to overcome their development difficulties and to enter new markets. Thus this study depends on the resource-based view and the perspective of core competency to explore the factors influencing a firm’s adoption of a diversification strategy by conducting a case study through an interview with the software firm invested by a shoe company.

書名頁…………………………………………………………………………………………i
論文口試委員審定書……………………………………………………………………ii
授權書……………………………………………………………………………………iii
中文摘要………………………………………………………………………………vi
英文摘要………………………………………………………………………………vii
誌謝……………………………………………………………………………………viii
目錄……………………………………………………………………………………ix
表目錄…………………………………………………………………………………x
圖目錄……………………………………………………………………………………xi
第一章 緒論…………………………………………………………………………………1
第一節 研究動機………………………………………………………………………3
第二節 究問題與目的………………………………………………………………5
第三節 研究流程………………………………………………………………………6
第二章 文獻探討……………………………………………………………………………7
第一節 多角化的研究…………………………………………………………………7
第二節 資源基礎理論與多角化………………………………………………………14
第三節 企業核心能力與多角化……………………………………………………18
第三章 研究設計與實施………………………………………………………………… 24
第一節 研究架構………………………………………………………………………24
第二節 研究方法………………………………………………………………………25
第三節 研究對象…………………………………………………………………26
第四節 資料分析方法…………………………………………………………………27
第四章 個案研究分析…………………………………………………………………… 28
第一節 產業背景概況………………………………………………………………28
第二節 個案公司介紹………………………………………………………………31
第三節 訪談個案公司之分析…………………………………………………………33
第四節 研究問題之分析………………………………………………………………35
第五章 結論與建議……………………………………………………………………… 37
參考文獻……………………………………………………………………………………38

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網路資料
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