(3.235.108.188) 您好!臺灣時間:2021/02/27 23:37
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:蔡秉恒
研究生(外文):Ping-Heng Tsai
論文名稱:以遊客評論分析城市目的地印象、生活體驗與遊後滿意度之影響
論文名稱(外文):Urban Destination Image, Lifestyle Experience and Post-Satisfaction from Traveler Generated Content
指導教授:林耀欽林耀欽引用關係
指導教授(外文):Yao-Chin Lin
口試委員:傅新彬江啟先盧以詮李沿儒
口試委員(外文):Hsin-Pin FuChi-Hsian ChiangYi-Chuan LuYan-Ru Li
口試日期:2014-12-01
學位類別:博士
校院名稱:元智大學
系所名稱:資訊管理學系
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
畢業學年度:103
語文別:中文
論文頁數:130
中文關鍵詞:遊客評論目的地印象建構生活體驗遊後滿意度
外文關鍵詞:traveler-generated contentdestination imagelifestyle experiencepost-satisfaction
相關次數:
  • 被引用被引用:1
  • 點閱點閱:226
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
本研究採自動化方法取得旅遊社群的遊客評論,透過評論的分析試圖了解跨國籍遊客在旅遊後留下的城市目的地印象、生活型態體驗與遊客滿意度間的關聯。利用來自亞洲地區的23,019筆遊客評論進行分析。分析結果顯示,遊客在旅遊後,會憑藉旅遊目的地的功能與活動體驗建構遊客的目的地印象。評論中根據遊客的情緒、對目的地的評價與評分等方式,了解遊客對目的地滿意度的關聯。接著我們透過對應關鍵字搜尋的方式找出留下生活體驗評論的11,523位遊客評論與相關的句子後,發現共13種不同遊客群體的生活型態可以用來解釋生活型態目的地印象與滿意度間的關係。再利用句子分析的方式,從表現最佳的群體中進行深入的分析與探討,結果不僅反應出遊客的差異,還可從相關的描述中發現句子的關聯, 並從分析的結果找出遊客對生活型態體驗的感受,將有助於旅遊業者找到用來激勵遊客選購旅遊行程的因素。
This study examines the destination image, lifestyle experience, and post-satisfaction via traveler-generated comments. To understand the travelers’ behavior, we first established a crawler, which helps us to gather the travelers’ comment from a tourism social media. After conducting a content analysis, text mining, and factor analysis of a sampling of 23,019 travelers’ comments, this study found that travelers based on their activities experiences to construct their image. Additionally, we also found that the travelers’ emotions and impressions showing up with their imaginations. From the result of factor analysis, we extract the 13 clustering results, and perform the onw-way ANOVA with Scheffe’s method to compare the difference among each group. Finally, we used the related sentences drawing a relation map to explain inner difference from travelers. This study results suggest that traveler-generated comments can be especially useful for destination image analysis and market segment in the tourism marketing and management. This study also highlights the importance of understanding destination image and marketing segment from the travelers’ comments, and challenges for those in tourism marketing to narrow the gap.
書名頁 i
論文口試委員審定書 ii
授權書 iv
中文摘要 vii
英文摘要 viii
誌謝 ix
目錄 x
表目錄 xii
圖目錄 xiii
第一章、緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 5
第二章、文獻探討 9
第一節 目的地印象研究 9
第二節 旅遊目的地與遊客滿意度之研究 15
第三節 旅遊生活型態研究 19
第三章、研究方法 25
第一節 研究架構 25
第二節 資料取得來源 28
第三節 資料取得方式與分析環境建立 29
第四章、資料分析 36
第一節 遊客評論前處理分析 36
第二節 情感資料探勘與擷取 43
第三節 數據資料呈現 46
第五章、研究發現 51
第一節 基本資料分析 51
第二節 遊客評論分析 55
第三節 發現與討論 78
第六章、結論與建議 82
第一節 城市目的地印象建構之因素 83
第二節 目的地印象與滿意度 84
第三節 生活體驗對目的地印象與滿意度間之影響 85
第四節 研究限制與建議 87
參考文獻 88
附錄一 103
附錄二 106
附錄三 107

1. Aksoy, L., Buoye, A., Aksoy, P., Larivi#westeur041#re, B., &; Keiningham, T. L. (2013). A cross-national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries. Journal of Interactive Marketing, 27(1), 74-82.
2. Alegre, J., &; Garau, J. (2010). Tourist satisfaction and dissatisfaction. Annals of tourism research, 37(1), 52-73.
3. Alexandris, K., Kouthouris, C., &; Meligdis, A. (2006). Increasing customers' loyalty in a skiing resort: The contribution of place attachment and service quality. International Journal of Contemporary Hospitality Management, 18(5), 414-425.
4. Baker, D. A., &; Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of tourism research, 27(3), 785-804.
5. Baloglu, S. (1996). An empirical investigation of determinants of tourist destination image (Doctoral dissertation).
6. Baloglu, S., &; Brinberg, D. (1997). Affective images of tourism destinations. Journal of travel research, 35(4), 11-15.
7. Baloglu, S., &; Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents. Tourism management, 22(1), 1-9.
8. Baloglu, S., &; McCleary, K. W. (1999). A model of destination image formation. Annals of tourism research, 26(4), 868-897.
9. B#westeur042#cherel, L. (1999). Strategic analysis and strategy formulation. The International Marketing of Travel and Tourism. London. S, 37-106.
10. Beerli, A., &; Martı́n, J. D. (2004). Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis—a case study of Lanzarote, Spain. Tourism management, 25(5), 623-636.
11. Bigne, J. E., Sanchez, M. I., &; Sanchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: inter-relationship. Tourism management, 22(6), 607-616.
12. Bloch, P. H., &; Bruce, G. D. (1984). Product involvement as leisure behavior.Advances in consumer research, 11(1), 197-202.
13. Blondel, V. D., Guillaume, J. L., Lambiotte, R., &; Lefebvre, E. (2008). Fast unfolding of communities in large networks. Journal of Statistical Mechanics: Theory and Experiment, 10, 100-108.
14. Bramwell, B. (1998). User satisfaction and product development in urban tourism. Tourism Management, 19(1), 35-47.
15. Brassington, F. and Pettitt, S. (2003), Principles of Marketing, 3rd ed., Prentice‐Hall/Financial Times, Englewood Cliffs, NJ.
16. Calantone, R. J., Di Benedetto, C. A., Hakam, A., &; Bojanic, D. C. (1989). Multiple multinational tourism positioning using correspondence analysis. Journal of travel research, 28(2), 25-32.
17. Carroll, B. A., &; Ahuvia, A. C. (2006). Some antecedents and outcomes of brand love. Marketing Letters, 17(2), 79-89.
18. Castro, C. B., Mart#westeur046#n Armario, E., &; Mart#westeur046#n Ruiz, D. (2007). The influence of market heterogeneity on the relationship between a destination's image and tourists’ future behaviour. Tourism Management, 28(1), 175-187.
19. Chadee, D. D., &; Mattsson, J. (1996). An empirical assessment of customer satisfaction in tourism. Service Industries Journal, 16(3), 305-320.
20. Chaney, D. (1996). Lifestyles. Psychology Press.
21. Chase, D. R., &; Harada, M. (1984). Response error in self-reported recreation participation. Journal of Leisure Research.
22. Chen, C. F., &; Phou, S. (2013). A closer look at destination: Image, personality, relationship and loyalty. Tourism Management, 36, 269-278.
23. Chen, C. F., &; Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions?. Tourism management, 28(4), 1115-1122.
24. Chen, P. J., &; Kerstetter, D. L. (1999). International students’ image of rural Pennsylvania as a travel destination. Journal of Travel Research, 37(3), 256-266.
25. Chi, C. G. Q. (2010). An examination of destination loyalty: Differences between first-time and repeat visitors. Journal of Hospitality &; Tourism Research, 1096348010382235.
26. Chi, C. G. Q., &; Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism management, 29(4), 624-636.
27. Choi, S., Lehto, X. Y., &; Morrison, A. M. (2007). Destination image representation on the web: Content analysis of Macau travel related websites. Tourism Management, 28(1), 118-129.
28. Choi, S., Lehto, X. Y., &; Oleary, J. T. (2007). What does the consumer want from a DMO website? A study of US and Canadian tourists' perspectives. International Journal of Tourism Research, 9(2), 59-72.
29. Chon, K. S. (1990). The role of destination image in tourism: A review and discussion. Tourism review, 45(2), 2-9.
30. Chon, K. S. (1992). The role of destination image in tourism: An extension.Tourism Review, 47(1), 2-8.
31. Cohen, S. A. (2011). Lifestyle travellers: Backpacking as a way of life. Annals of Tourism Research, 38(4), 1535-1555.
32. Cole, S. T., &; Illum, S. F. (2006). Examining the mediating role of festival visitors’ satisfaction in the relationship between service quality and behavioral intentions. Journal of Vacation Marketing, 12(2), 160-173.
33. Coshall, J. T. (2000). Measurement of tourists’ images: The repertory grid approach. Journal of travel research, 39(1), 85-89.
34. Crick, A. P. (2003). Internal marketing of attitudes in Caribbean tourism. International Journal of Contemporary Hospitality Management, 15(3), 161-166.
35. Cronin Jr, J. J., Brady, M. K., &; Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of retailing, 76(2), 193-218.
36. Crotts, J. (1999). Consumer decision making and prepurchase information search. Consumer behavior in travel and tourism, 149-168.
37. del Bosque, I. R., &; Mart#westeur046#n, H. S. (2008). Tourist satisfaction a cognitive-affective model. Annals of tourism research, 35(2), 551-573.
38. Denstadli, J. M., Jacobsen, J. K. S., &; Lohmann, M. (2011). Tourist perceptions of summer weather in Scandinavia. Annals of Tourism Research, 38(3), 920-940.
39. do Valle, P. O., Mendes, J., &; Guerreiro, M. (2012). Residents' Participation in Events, Events Image, and Destination Image: A Correspondence Analysis. Journal of Travel &; Tourism Marketing, 29(7), 647-664.
40. Dolničar, S. (2004). Beyond “commonsense segmentation”: A systematics of segmentation approaches in tourism. Journal of Travel Research, 42(3), 244-250.
41. Eades, P. (1984). A Heuristic for Graph Drawing. Congressus Numerantium, 42(11), 149-160.
42. Echtner, C. M., &; Ritchie, J. B. (1991). The meaning and measurement of destination image. Journal of tourism studies, 2(2), 2-12.
43. Echtner, C. M., &; Ritchie, J. B. (1993). The measurement of destination image: An empirical assessment. Journal of travel research, 31(4), 3-13.
44. Ekinci, Y., Sirakaya-Turk, E., &; Preciado, S. (2013). Symbolic consumption of tourism destination brands. Journal of Business Research, 66(6), 711-718.
45. Engel, J., Brown, W. J., Kuhl, D. E., Phelps, M. E., Mazziotta, J. C., &; Crandall, P. H. (1982). Pathological findings underlying focal temporal lobe hypometabolism in partial epilepsy. Annals of neurology, 12(6), 518-528.
46. Engel, J., Wolfson, L., &; Brown, L. (1978). Anatomical correlates of electrical and behavioral events related to amygdaloid kindling. Annals of neurology, 3(6), 538-544.
47. Fakeye, P. C. &; Crompton, J. L. (1991). Image Differences Between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2), 10-16.
48. Fan, Y., &; Khattak, A. (2012). Time use patterns, lifestyles, and sustainability of nonwork travel behavior. International journal of sustainable transportation, 6(1), 26-47.
49. Forgas-Coll, S., Palau-Saumell, R., S#westeur034#nchez-Garc#westeur046#a, J., &; Callarisa-Fiol, L. J. (2012). Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona. Tourism Management, 33(6), 1309-1320.
50. Foxall, G. R., Goldsmith, R. E., &; Brown, S. (1998). Consumer psychology for marketing.
51. Gahwiler, P., &; Havitz, M. E. (1998). Toward a relational understanding of leisure social worlds, involvement, psychological commitment, and behavioral loyalty. Leisure Sciences, 20(1), 1-23.
52. Garbarino, E., &; Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. the Journal of Marketing, 70-87.
53. Garc#westeur046#a, J. A., G#westeur052#mez, M., &; Molina, A. (2012). A destination-branding model: An empirical analysis based on stakeholders. Tourism Management, 33(3), 646-661.
54. Gartner, W. C. (1986). Temporal influences on image change. Annals of Tourism Research, 13(4), 635-644.
55. Gartner, W. C. (1989). Tourism image: attribute measurement of state tourism products using multidimensional scaling techniques. Journal of Travel Research, 28(2), 16-20.
56. Gartner, W. C. (1994). Image formation process. Journal of Travel &; Tourism Marketing, 2(2-3), 191-216.
57. Gladwell, N. J. (1990). A psychographic and sociodemographic analysis of state park inn users. Journal of Travel Research, 28(4), 15-20.
58. Gonzalez, A. M., &; Bello, L. (2002). The construct “lifestyle” in market segmentation: The behaviour of tourist consumers. European Journal of Marketing, 36(1/2), 51-85.
59. Gonzalez, A. M., &; Bello, L. (2002). The construct “lifestyle” in market segmentation: The behaviour of tourist consumers. European Journal of Marketing, 36(1/2), 51-85.
60. Gross, M. J., &; Brown, G. (2006). Tourism experiences in a lifestyle destination setting: The roles of involvement and place attachment. Journal of Business Research, 59(6), 696-700.
61. Gross, M. J., &; Brown, G. (2006). Tourism experiences in a lifestyle destination setting: The roles of involvement and place attachment. Journal of Business Research, 59(6), 696-700.
62. Havitz, M. E., Dimanche, F., &; Bogle, T. (1994). Segmenting the adult fitness market using involvement profiles. Journal of Park and Recreation Administration, 12(3), 38-56.
63. Hosany, S., Ekinci, Y., &; Uysal, M. (2007). Destination image and destination personality. International Journal of Culture, Tourism and Hospitality Research, 1(1), 62-81.
64. Hsu, C. H., &; Song, H. (2012). Projected images of major Chinese outbound destinations. Asia Pacific Journal of Tourism Research, 17(5), 577-593.
65. Hu, N., Pavlou, P. A., &; Zhang, J. (2007). Why do online product reviews have a J-shaped distribution? Overcoming biases in online word-of-mouth communication. Marketing Science, 198(7).
66. Hui, T. K., Wan, D., &; Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism management, 28(4), 965-975.
67. Hunter, W. C. (2012). Projected destination image: A visual analysis of Seoul. Tourism Geographies, 14(3), 419-443.
68. Jeong, M., &; Mindy Jeon, M. (2008). Customer reviews of hotel experiences through consumer generated media (CGM). Journal of Hospitality &; Leisure Marketing, 17(1-2), 121-138.
69. Kaae, B. C. (2001). The perceptions of tourists and residents of sustainable tourism principles and environmental initiatives. Tourism, Recreation, and Sustainability: Linking Culture and the Environment, 289-313.
70. Kayar, #westeur008#. H., &; Kozak, N. (2010). Measuring destination competitiveness: an application of the travel and tourism competitiveness index (2007). Journal of Hospitality Marketing &; Management, 19(3), 203-216.
71. Kim, H., &; Richardson, S. L. (2003). Motion picture impacts on destination images. Annals of tourism research, 30(1), 216-237.
72. King, B., &; Morrison, A. J. (2002). Small tourism business and e-commerce: Victorian tourism online. Tourism and Hospitality Research, 4(2), 104-115.
73. Kotler, p. (2002). Marketing Management, 9th ed., New Jersey: Prentice-Hall.
74. Kuentzel, W. F., &; McDonald, C. D. (1992). Differential effects of past experience, commitment, and lifestyle dimensions on river use specialization.Journal of Leisure Research, 24(3), 269-287.
75. Lanzendorf, M. (2002). Mobility styles and travel behavior: Application of a lifestyle approach to leisure travel. Transportation Research Record: Journal of the Transportation Research Board, 1807(1), 163-173.
76. Lee, C. K., Lee, Y. K., &; Lee, B. (2005). Korea’s destination image formed by the 2002 World Cup. Annals of tourism research, 32(4), 839-858.
77. Lee, C. K., Yoon, Y. S., &; Lee, S. K. (2007). Investigating the relationships among perceived value, satisfaction, and recommendations: The case of the Korean DMZ. Tourism management, 28(1), 204-214.
78. Lee, S. H., &; Sparks, B. (2007). Cultural influences on travel lifestyle: A comparison of Korean Australians and Koreans in Korea. Tourism Management, 28(2), 505-518.
79. Leung, D., Law, R., &; Lee, H. A. (2011). The perceived destination image of Hong Kong on Ctrip.com. International journal of tourism research, 13(2), 124-140.
80. Li, Y. R., Lin, Y. C., Tsai, P. H., &; Wang, Y. Y. (2014). Traveller-Generated Contents for Destination Image Formation: Mainland China Travellers to Taiwan as a Case Study. Journal of Tourism and Travel Marketing, doi:doi:10.1080/10548408.2014.918924.
81. Litvin, S. W., Goldsmith, R. E., &; Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism management, 29(3), 458-468.
82. Liu, B. (2012). Sentiment analysis and opinion mining. Synthesis Lectures on Human Language Technologies, 5(1), 1-167.
83. Liu, Y. (2006). Word of mouth for movies: Its dynamics and impact on box office revenue. Journal of marketing, 70(3), 74-89.
84. Loudon, D. L., &; Della Bitta, A. J. (1993). Consumer behavior: Concepts and applications. New York: McGraw-Hill.
85. MacKay, K. J., &; Fesenmaier, D. R. (1997). Pictorial element of destination in image formation. Annals of Tourism research, 24(3), 537-565.
86. Magnini, V. P., Crotts, J. C., &; Zehrer, A. (2011). Understanding Customer Delight An Application of Travel Blog Analysis. Journal of Travel Research, 50(5), 535-545.
87. Mahajan, V., Muller, E., &; Kerin, R. A. (1984). Introduction strategy for new products with positive and negative word-of-mouth. Management Science, 30(12), 1389-1404.
88. Meng, F., Tepanon, Y., &; Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing, 14(1), 41-56.
89. Milman, A., &; Pizam, A. (1995). The role of awareness and familiarity with a destination: The central Florida case. Journal of travel research, 33(3), 21-27.
90. Morgan, N. J., Pritchard, A., &; Piggott, R. (2003). Destination branding and the role of the stakeholders: The case of New Zealand. Journal of Vacation Marketing, 9(3), 285-299.
91. Morgeson III, F. V., Mithas, S., Keiningham, T. L., &; Aksoy, L. (2011). An investigation of the cross-national determinants of customer satisfaction. Journal of the Academy of Marketing Science, 39(2), 198-215.
92. Mowen, J. C., &; MINOR, M. (1998). Consumer Behavior, 5th ed., Prentice-Hall, London.
93. Murphy, L., Benckendorff, P., &; Moscardo, G. (2007). Linking travel motivation, tourist self-image and destination brand personality. Journal of Travel &; Tourism Marketing, 22(2), 45-59.
94. O’Connor, P. (2008). User-generated content and travel: A case study on Tripadvisor.com. Information and communication technologies in tourism 2008, 47-58.
95. O’Leary, S., &; Deegan, J. (2003). People, pace, place: Qualitative and quantitative images of Ireland as a tourism destination in France. Journal of Vacation Marketing, 9(3), 213-226.
96. O’Leary, S., &; Deegan, J. (2003). People, pace, place: Qualitative and quantitative images of Ireland as a tourism destination in France. Journal of Vacation Marketing, 9(3), 213-226.
97. Oh, H. (2001). Revisiting importance–performance analysis. Tourism Management, 22(6), 617-627.
98. Oliver, R. L. (1999). Whence consumer loyalty?. the Journal of Marketing, 33-44.
99. Oppermann, M. (2000). Tourism destination loyalty. Journal of travel research, 39(1), 78-84.
100. Pang, B., &; Lee, L. (2008). Opinion mining and sentiment analysis. Foundations and trends in information retrieval, 2(1-2), 1-135.
101. Papadimitriou, D., Apostolopoulou, A., &; Kaplanidou, K. K. (2013). Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism. Journal of Travel Research, 0047287513516389.
102. Park, C., &; Lee, T. M. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business Research, 62(1), 61-67.
103. Pawitra, T. A., &; Tan, K. C. (2003). Tourist satisfaction in Singapore–a perspective from Indonesian tourists. Managing service quality, 13(5), 399-411.
104. Pike, S. (2002). Destination image analysis—a review of 142 papers from 1973 to 2000. Tourism management, 23(5), 541-549.
105. Plummer, J. T. (1974). The concept and application of life style segmentation.the Journal of Marketing, 33-37.
106. Qu, H., Kim, L. H., &; Im, H. H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32(3), 465-476.
107. Reilly, M. D. (1990). Free elicitation of descriptive adjectives for tourism image assessment. Journal of Travel Research, 28(4), 21-26.
108. Rubalcaba-Bermejo, L., &; Cuadrado-Roura, J. R. (1995). Urban hierarchies and territorial competition in Europe: exploring the role of fairs and exhibitions. Urban studies, 32(2), 379-400.
109. Ryan, C., &; Cave, J. (2005). Structuring destination image: a qualitative approach. Journal of travel research, 44(2), 143-150.
110. Ryan, C., &; Huyton, J. (2002). Tourists and aboriginal people. Annals of Tourism Research, 29(3), 631-647.
111. San Martin, H., &; Rodr#westeur046#guez del Bosque, I. A. (2008). Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation. Tourism Management, 29(2), 263-277.
112. Selin, S. W., &; Howard, D. R. (1988). Ego involvement and leisure behavior: A conceptual specification. Journal of Leisure Research.
113. Sen, S., &; Lerman, D. (2007). Why are you telling me this? An examination into negative consumer reviews on the web. Journal of interactive marketing, 21(4), 76-94.
114. Sirgy, M. J., &; Su, C. (2000). Destination image, self-congruity, and travel behavior: Toward an integrative model. Journal of Travel Research, 38(4), 340-352.
115. Solomon, M. R. (2009). Consumer behavior: buying, having, and being. Pearson Education.
116. Song, H., &; Hsu, C. H. (2013). The image of Taiwan as a travel destination: Perspectives from Mainland China. Journal of Travel &; Tourism Marketing, 30(3), 253-271.
117. Stern, E., &; Krakover, S. (1993). The formation of a composite urban image. Geographical Analysis, 25(2), 130-146.
118. Stringam, B. B., &; Gerdes Jr, J. (2010). An analysis of word-of-mouse ratings and guest comments of online hotel distribution sites. Journal of Hospitality Marketing &; Management, 19(7), 773-796.
119. Swarbrooke, J., &; Horner, S. (2007). Consumer behaviour in tourism. Butterworth-Heinemann, Oxford .
120. Tan, C.T., McCullough, J., Teoh, J. (1987) An individual analysis approach to cross cultural research. Advances in Consumer Research, 14, 394-397.
121. Tang, L., Choi, S., Morrison, A. M., &; Lehto, X. Y. (2009). The many faces of Macau: A correspondence analysis of the images communicated by online tourism information sources in English and Chinese. Journal of Vacation Marketing, 15(1), 79-94.
122. Tasci, A. D., &; Gartner, W. C. (2007). Destination image and its functional relationships. Journal of travel research, 45(4), 413-425.
123. Um, S., &; Crompton, J. L. (1990). Attitude determinants in tourism destination choice. Annals of tourism research, 17(3), 432-448.
124. Uriely, N. (2005). The tourist experience: Conceptual developments. Annals of Tourism Research, 32(1), 199-216.
125. Uysal, M., Chen, J. S., &; Williams, D. R. (2000). Increasing state market share through a regional positioning. Tourism Management, 21(1), 89-96.
126. Van Acker, V., Goodwin, P., &; Witlox, F. (2013). Key Research Themes on Travel Behaviour, Lifestyle and Sustainable Urban Mobility. International Journal of Sustainable Transportation, (just-accepted).
127. Veal, A. J. (1997). Research Methods for Leisure and Tourism: A Practical Guide, London: Pearson Professional.
128. Veasna, S., Wu, W. Y., &; Huang, C. H. (2013). The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image. Tourism Management, 36, 511-526.
129. Vyncke, P. (2002). Lifestyle segmentation from attitudes, interests and opinions, to values, aesthetic styles, life visions and media preferences. European journal of communication, 17(4), 445-463.
130. Wang, Y., &; Davidson, M. C. (2010). A review of micro-analyses of tourist expenditure. Current Issues in Tourism, 13(6), 507-524.
131. Wedel, M., Kamakura, W., &; B#westeur055#ckenholt, U. (2000). Marketing data, models and decisions. International Journal of Research in Marketing, 17(2), 203-208.
132. Woodside, A. G., &; Lysonski, S. (1989). A general model of traveler destination choice. Journal of travel Research, 27(4), 8-14.
133. Woodside, A. G., &; Pitts, R. E. (1976). Effects of consumer life styles, demographics, and travel activities on foreign and domestic travel behavior.Journal of Travel Research, 14(3), 13-15.
134. Xiang, Z., &; Gretzel, U. (2010). Role of social media in online travel information search. Tourism management, 31(2), 179-188.
135. Yang, J., &; Mai, E. S. (2010). Experiential goods with network externalities effects: An empirical study of online rating system. Journal of Business Research, 63(9), 1050-1057.
136. Ye, Q., Law, R., &; Gu, B. (2009). The impact of online user reviews on hotel room sales. International Journal of Hospitality Management, 28(1), 180-182
137. You, X., O'leary, J., Morrison, A., &; Hong, G. S. (2000). A cross-cultural comparison of travel push and pull factors: United Kingdom vs. Japan. International Journal of Hospitality &; Tourism Administration, 1(2), 1-26.
138. Y#westeur061#ksel, A., &; Y#westeur061#ksel, F. (2007). Shopping risk perceptions: Effects on tourists’ emotions, satisfaction and expressed loyalty intentions. Tourism management,28(3), 703-713.
139. Yuksel, A., Kilinc, U., &; Yuksel, F. (2006). Cross-national analysis of hotel customers’ attitudes toward complaining and their complaining behaviours. Tourism Management, 27(1), 11-24.
140. Žabkar, V., Brenčič, M. M., &; Dmitrović, T. (2010). Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level. Tourism management, 31(4), 537-546.
141. Zaltman, G., &; Burger P. C. (1975). Marketing research: Fundamentals &; Dynamics. Stanford: International Thomson Publishing.
142. Zhang, J. Q., Craciun, G., &; Shin, D. (2010). When does electronic word-of-mouth matter? A study of consumer product reviews. Journal of Business Research, 63(12), 1336-1341.

連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔