臺灣博碩士論文加值系統

為了提供使用者全新的社群平台使用體驗，讓現存社群網站更貼近使用者真實的社交狀態，本研究設計與開發一個新的社交平台—TreeIt，用以協助使用者建立更緊密的社交圈。我們首先分析現有社群網站之功能及使用者使用行為，瞭解使用者社交目的與使用需求。再者，本研究導入Dunbar 150人理論，以Granovetter的社交連結理論，以及Gilbert所發展出的社交判斷因子為設計理論基礎來設計能協助使用者創造、維持、促進社交連結的社群平台，並提出：社交顯示、心情顯示／情感回饋、熱門話題、自動推薦好友、共同相簿、話匣子、近期群組等主要功能。除此之外，TreeIt系統將友情比喻為一棵大樹，利用樹木生長意象將使用者的社交狀態視覺化，使用者可透過介面上樹木的生長狀態檢視自身社交狀況是否良好。最後在系統驗證方面，則運用啟發式評估法以測試 TreeIt系統介面使用性，並根據測試結果提出系統修改與未來社群平台設計的研究發展和設計運用。

The purpose of this project is to provide users with a new social networking experience that makes social networking sites a better representation of real social situations. In this research study we created a new social networking platform, TreeIt. First, in order to understand the users’ social purpose and needs, we analyzed the functions of social networking sites and their usage. Second, the TreeIt system was designed based on: Dunbar’s 150 number, Granovetter’s strength of weak ties theory, and a social media tie-strength model presented by Gilbert, as the core of its design. These provide the design rationale for the seven functions of the TreeIt system - social display, mood display/emotional feedback, hot topics, autosuggest friends, common album, chatterbox, and recent group – and considerable support for its users to create, maintain, and enhance their social connections. Nevertheless, the TreeIt system visualizes the tie strength of the user’s online social networks, that is to say, a tree and its leaves which indicate a user’s social condition and their true relationships with others on a social media. In terms of system validation, we used the heuristic evaluation for measuring the system usability. Finally, we provide some design suggestions for online social tools and for the research in the field of tie strength measures with social media.

目 錄
指導教授授權書
口試委員會審定書
致謝 iii
中文摘要 iv
英文摘要 v
目 錄 vi
圖目錄 viii
表目錄 x
第一章 緒論 1
1.1研究背景與動機 1
1.2研究目的 4
1.3研究範圍與界定 5
1.4研究架構與流程 6
第二章 文獻探討 8
2.1社群網站現況與功能調查 8
2.1.1 社群網站之目的與連結 9
2.1.2社群網站功能分析 10
2.2導入社交理論至社群網站功能設計 13
2.2.1社群網站協助維持社交連結 14
2.2.2社群網站協助促進社交連結 19
2.2.3社群網站協助創造社交連結 23
2.3 導入量化公式與圖像式介面至社群網站 25
2.3.1 社交可量化 25
2.3.2 圖像式社群網站介面 30
2.4 小結 33
第三章 TreeIt系統設計與開發 36
3.1 TreeIt系統功能設計 36
3.2 TreeIt系統架構 42
3.3 TreeIt操作介面 54
3.4 TreeIt系統開發 67
3.4.1 介面設計 67
3.4.2 系統登入／說明頁面功能 68
3.4.3 TreeIt運算公式 77
3.5 小結 80
第四章 系統測試 81
4.1 實驗規劃 81
4.2 實驗結果分析 87
4.3小結 90
第五章 結論與建議 91
5.1結論 91
5.2未來建議 94
參考文獻 96
附錄 101
附錄一 受試者同意書 101
附錄二 Treeit評估問卷 104



圖目錄
圖1-1研究架構流程 7
圖2-1 Path APP介紹頁面 16
圖2-2 Facebook網頁版(右)與行動版(左)頁面 18
圖2-3 Circles功能頁面 22
圖2-4 Twitter使用頁面 23
圖2-5 Gilbert實驗問卷(截圖) 28
圖2-6 Gilert社交連結強度計算公式 29
圖2-7 Sharetouoch操作介面 32
圖2-8 LINE PLAY操作介面 33
圖3-1 TreeIt系統功能流程圖 41
圖3-2 TreeIt系統設計的架構圖 42
圖3-3 TreeIt系統運算流程圖 44
圖3-4 TreeIt系統功能流程圖 45
圖3-5自動推薦好友功能架構圖 47
圖3-6共同相簿功能架構圖 48
圖3-7社交顯示功能架構圖 49
圖3-8心情顯示／情感回饋功能架構圖 50
圖3-9 熱門話題功能架構圖 51
圖3-10近期群組功能架構圖 52
圖3-11 話匣子功能架構圖 53
圖3-12 TreeIt介面草模測試 54
圖3-13 TreeIt介面草模測試-2 55
圖3-14 TreeIt系統登入wireframe 56
圖3-15 TreeIt自動推薦好友功能wireframe 57
圖3-16 TreeIt共同相簿功能wireframe 59
圖3-17 TreeIt社交顯示功能wireframe 60
圖3-18 TreeIt心情顯示／情感回饋功能wireframe 62
圖3-19 TreeIt熱門話題功能wireframe 64
圖3-20 TreeIt近期群組功能wireframe 65
圖3-21 TreeIt話匣子功能wireframe 66
圖3-22 TreeIt介面草圖 68
圖3-23 TreeIt介面草圖-1 68
圖3-24 TreeIt介面草圖-2 68
圖3-25 TreeIt介面 68
圖3-26 TreeIt Icon 69
圖3-27 TreeIt系統登入與說明頁面 70
圖3-28自動推薦好友功能操作介面 71
圖3-29共同相簿功能操作介面 72
圖3-30社交顯示介面／心情顯示介面說明 72
圖3-31情感回饋按鍵 74
圖3-32情感回饋功能操作介面 74
圖3-33熱門話題功能操作介面 75
圖3-34近期群組功能操作介面 76
圖3-35話匣子功能操作介面 76
圖3-36 TreeIt系統量化公式制定過程螢幕截圖 79
圖3-37 TreeIt系統量化公式制定過程 79
圖3-38 TreeIt系統量化公式制定過程 79
圖3-39 TreeIt系統量化公式制定過程 80
圖3-40 TreeIt系統量化公式制定過程 80


表目錄
表2-1本研究整理社群網站基本／特色功能及其屬性調查表 11
表2-2六度分隔理論到無尺度網絡理論 24
表2-3 Gilbert提出社交連結理論之社交因子與Facebook功能對照表 27
表2-4 Gilbert 15項社交測量因子 29
表3-1 Facebook個人化隱私設定功能表 37
表3-2 Facebook使用／互動行為功能表 38
表3-3本研究整理社交連結理論之社交因子與Facebook功能對照表 39
表3-4 TreeIt系統選用功能社交判斷因子對照表 40
表3-5 TreeIt系統雲端資料庫擷取項目表 77
表4-1 Nielsen啟發式評估列表 85
表4-2 TreeIt社交平台介面使用性問卷數據 88

參考文獻
Bakshy, E., Rosenn, I., Marlow, C., & Adamic, L. (2012). The Role of Social Networks in Information Diffusion. Paper presented at the Proceedings of the 21st International Conference on World Wide Web, Lyon, France.
Barabási, A.-L., & Albert, R. (1999). Emergence of Scaling in Random Networks. Science, 286(5439), 509-512.
Barabási, A. L., & Bonabeau, E. (2003). Scale-Free Networks. Scientific American, 288(5), 60-69.
Barnes, J. A. (1954). Class and Committees in a Norwegian Island Parish. Human Relations, Vol 7, 39-58.
Between. (2016).
https://play.google.com/store/apps/details?id=kr.co.vcnc.android.couple&hl=zh_TW
Boyd, D. (2007). Why Youth Social Network Sites: The Role of Networked Publics in Teenage Social Life. Foundation Series on Digital Media and Learning, Youth, Identity, and Digital Media Volume
119-142.
Boyd, D. (2008). Facebook’s Privacy Trainwreck. The International Journal of Research into New Media Technologies In Convergence, 14, 13-20.
Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
Burke, M., & Kraut, R. E. (2014). Growing Closer on Facebook: Changes in Tie Strength through Social Network Site Use. Paper presented at the Proceedings of the 32nd Annual ACM Conference on Human Factors in Computing Systems, Toronto, Ontario, Canada.
Chang, H.-T., Tsai, T.-H., Chang, Y.-C., & Chang, Y.-M. (2014). Touch Panel Usability of Elderly and Children. Computers in Human Behavior, 37(0), 258-269.
Couples. (2016).
https://itunes.apple.com/tw/app/shi-yong-qing-lu-zhuan-yong/id852749768?l=zh&mt=8
Dunbar, R. I. M. (1992). Neocortex Size as A Constraint on Group Size in Primates. Journal of Human Evolution, 22(6), 469-493.
Ellison, N. B., Steinfield, C., & Lampe, C. (2011). Connection Strategies: Social Capital Implications of Facebook-Enabled Communication Practices. New Media and Society, 1, 1461444810385389.
Facebook. (2014). Facebook Developers. from https://developers.facebook.com/
Facebook. (2015a). from https://www.facebook.com
Facebook. (2015b). About Facebok. from https://www.facebook.com/about/
Facebook. (2015c). Facebook Newsroom. from http://newsroom.fb.com/Products/
Facebook. (May, 2013). Facebook Reports First Quarter 2013 Results. from http://investor.fb.com/releasedetail.cfm?ReleaseID=761090
Feld, S. L. (1997). Network Analysis Using the Method of Path Lists: Testing the Weak Ties Hypothesis. Social Networks, 19(2), 97-111.
Forest, A. L., & Wood, J. V. (2012). When Social Networking Is Not Working Individuals with Low Self-Esteem Recognize But Do Not Reap the Benefits of Self-Disclosure on Facebook. Psychological science, 0956797611429709.
George, A. (2006). Living Online: the End of Privacy. New Scientist, 2569, 1-50.
Gilbert, E. (2012). Predicting Tie Strength in A New Medium. Paper presented at the Proceedings of the ACM 2012 Conference on Computer Supported Cooperative Work, Seattle, Washington, USA.
Gilbert, E., & Karahalios, K. (2009). Predicting Tie Strength with Social Media. Paper presented at the Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, Boston, MA, USA.
Gilbert, E. E., & Karahalios, K. K. G. (2011). United States Patent No. US 2001/0167115 A1.
Global Web Index. (2014). Tablet Users.
https://www.globalwebindex.net/plans
http://www.slideshare.net/globalwebindex/gwi-infographic-tablet-users
González, M., Masip, L., Granollers, A., & Oliva, M. (2009). Quantitative Analysis in A Heuristic Evaluation Experiment. Advances in Engineering Software, 40(12), 1271-1278.
Google Plus. (2015). from https://plus.google.com
Granovetter, M. (1973). The Strength of Weak Ties. American Journal of Sociology, 78(6), 1360-1380.
Granovetter, M. (1983). The Strength of Weak Ties: A Network Theory Revisited. Sociological Theory, 1, 201-233.
Gregory Goth. (2012). Degrees of Separation. Commun. ACM, 55(7), 13-15.
Haythornthwaite, C. (2001, 3-6 Jan. ). The Strength and the Impact of New Media. Paper presented at the System Sciences, 2001. Proceedings of the 34th Annual Hawaii International Conference on.
Haythornthwaite, C. (2002). Strong, Weak, and Latent Ties and the Impact of New Media. The Information Society, 18(5), 385-401.
Haythornthwaite, C. (2005). Social Networks and Internet Connectivity Effects. Information, Community & Society, 8(2), 125-147.
Jaspers, M. W. M. (2009). A comparison of usability methods for testing interactive health technologies: Methodological aspects and empirical evidence. International Journal of Medical Informatics, 78(5), 340-353.
Kirkpatrick, D. (2011). The Facebook Effect: The Inside Story of the Company that Is Connecting the World: Simon and Schuster.
Kornblum, J., & Marklein, M. B. (2006). What You Say Online Could Haunt You. USA Today, 9, 1A.
Krotoski, A. (Producer). (2010). Robin Dunbar: we can only ever have 150 friends at most…Evolutionary anthropologist Robin Dunbar tells Aleks Krotoski why even Facebook cannot expand our true social circle: our brains just aren't big enough to cope. Retrieved from http://www.theguardian.com/technology/2010/mar/14/my-bright-idea-robin-dunbar
Liljegren, E. (2006). Usability in A Medical Technology Context Assessment of Methods for Usability Evaluation of Medical Equipment. International Journal of Industrial Ergonomics, 36(4), 345-352.
LINE Corporation. (2015). Line Play. from https://play.google.com/store/apps/details?id=jp.naver.lineplay.android&hl=zh_TW
Mander, J. (2014). GWI_Social_Summary_Q4_2014.
Marsden, P. V., & Campbell, K. E. (1984). Measuring Tie Strength. Social Forces (University of North Carolina Press), 63(2), 482-501.
Milgram, S. (1967). The Small-World Problem. Psychology Today, 2(1), 60-67.
Nielsen. (2012). State of the Media: The Social Media Report 2012.
http://www.nielsen.com/us/en/reports/2012/state-of-the-media-the-social-media-report-2012.html
Nielsen. (2013). TOPS OF 2013: DIGITAL. from http://www.nielsen.com/us/en/newswire/2013/tops-of-2013-digital.html
Nielsen, J. (1994). Usability inspection methods. Paper presented at the Conference Companion on Human Factors in Computing Systems, Boston, Massachusetts, USA.
Nielsen, T. (2013). Mobile-Consumer-Report-2013.
http://www.nielsen.com/us/en/newswire/2013/tops-of-2013-digital.html
Oztekin, A., Kong, Z. J., & Uysal, O. (2010). UseLearn: A novel checklist and usability evaluation method for eLearning systems by criticality metric analysis. International Journal of Industrial Ergonomics, 40(4), 455-469.
Path. (2015). from https://path.com/
Pennebaker, J. W., & King, L. A. (1999). Linguistic styles: Language use as an individual difference. Journal of Personality and Social Psychology, Vol 77(6), 1296-1312.
Preibusch, S., Hoser, B., Gürses, S., & Berendt, B. (2007). Ubiquitous Social Networks: Opportunities and Challenges for Privacy-Aware User Modelling. No.698.
Salton, G., & Buckley, C. (1988). Term-Weighting Approaches in Automatic Text Retrieval. Information Processing & Management, 24(5), 513-523.
Salton, G., Fox, E. A., & Wu, H. (1983). Extended Boolean Information Retrieval. Commun. ACM, 26(11), 1022-1036.
Salton, G., & McGill, M. (1986). Introduction to Modern Information Retrieval: McGraw-Hill, Inc.
Simon Smith, Huang, C.-J., Ma, W.-Y., & Šimon, P. Chinese Word Sketch. from Academia Sinica CKIP http://wordsketch.ling.sinica.edu.tw/
http://www.sketchengine.co.uk/
The Android User Experience Team. (2015). Android Design Principles. from http://developer.android.com/design/get-started/principles.html
The Neilsen. (2012). State of the Media: the Social Media Report 2012. from http://www.nielsen.com/us/en/reports/2012/state-of-the-media-the-social-media-report-2012.html
The Neilsen. (2013). January 2013: Top U.S. Entertainment Sites and Web Brands. from http://www.nielsen.com/us/en/newswire/2013/january-2013--top-u-s--entertainment-sites-and-web-brands.html
The Nielsen. (2014). Social Media Insights by Generation 2014. from http://www.nielsen.com/tw/zh/insights/reports/2014/social-media-insights-by-generation-2014.html
The RSA (Royal Society for the Encouragement of Arts Manufactures and Commerce) (Producer). (2010). Robin Dunbar: How Many Friends Does One Person Need? Retrieved from http://library.fora.tv/2010/02/18/Robin_Dunbar_How_Many_Friends_Does_One_Person_Need
Tong, S. T., Van Der Heide, B., Langwell, L., & Walther, J. B. (2008). Too Much of a Good Thing? The Relationship Between Number of Friends and Interpersonal Impressions on Facebook. Journal of Computer-Mediated Communication, 13(3), 531-549.
Tsai, T.-H., Chang, H.-T., Chang, Y.-M., & Huang, G.-S. (2012). Sharetouch: A System to Enrich Social Network Experiences for the Elderly. Journal of Systems and Software, 85(6), 1363-1369.
Tsai, T.-H., Chang, H.-T., Wong, A. M.-K., & Wu, T.-F. (2011). Connecting Communities: Designing a Social Media
Farkas, Paul Andor (2010).Platform for Older Adults Living in a Senior Village. Lecture Notes in Computer Science, 6766/2011, 224-233.
Twitter. (2015a). from https://twitter.com
Twitter. (2015b). About Twitter Company. from https://about.twitter.com/company
Twitter. (2015c). Twitter is your window to the world., from https://twitter.com/about
Watts, D. J., & Strogatz, S. H. (1998). Collective Dynamics of ‘Small-World’Networks. Nature, 393(6684), 440-442.
Wilson, C., Boe, B., Sala, A., Puttaswamy, K. P. N., & Zhao, B. Y. (2009). User Interactions in Social Networks and Their Implications. Paper presented at the Proceedings of the 4th ACM European Conference on Computer systems, Nuremberg, Germany.
Wong, A. K., Hsien Jui, C., Tsai-Hsuan, T., & Tseng, K. C. (2013, 9-11 Sept. 2013). A User-Based Heuristic Evaluation of An Intelligent Healthcare System. Paper presented at the Consumer Electronics Berlin (ICCE-Berlin), 2013. ICCEBerlin 2013. IEEE Third International Conference on.
創市際市場研究顧問. (2012). 2012年網路社群白皮書. from http://zh.scribd.com/doc/117223697/2012%E5%B9%B4%E7%B6%B2%E8%B7%AF%E7%A4%BE%E7%BE%A4%E7%99%BD%E7%9A%AE%E6%9B%B8
創市際市場研究顧問公司. (2013). ARO/MMX觀察:台灣社交媒體類別使用情形. Retrieved 2013, May, 10, from http://news.ixresearch.com/?p=7060