臺灣博碩士論文加值系統

This study aims to develop a long-term strategy for Dai-An Software Company; an enterprise software company focuses on accounting software and financial service in Vietnam. Using the approach of business model innovation and the Business Model Canvas, proposed by Osterwalder and Pigneur, as the main framework, we have outlined several key components of the business model of Dai An Company and strategic decisions that would be useful for the growth of the company in practical business situation. This study used the case study method, with the major amounts of data were provided by the owner of the company.

Table of Contents
Abstract I
Table of Contents II
List of Tables III
List of Figures III
Chapter I: Introduction 1
1.1. Background 1
1.1.1. Enterprise Resource Planning – Competitor or Partner? 4
1.1.2. Stand-alone Business Software 7
1.2. Dai-An Accounting Software 9
1.3. Study Objective 11
Chapter II: Literature Review on Business Model 12
2.1. Business Model Innovation 12
2.2. Business Model Canvas 13
2.2.1. Customer Segments 15
2.2.2. Value Proposition 17
2.2.3. Value Proposition Canvas 19
2.2.4. Channels 22
2.2.5. Customer Relationships 23
2.2.6. Revenue Streams 25
2.2.7. Key Activities 29
2.2.8. Key Resources 30
2.2.9. Key Partnerships 31
2.2.10. Cost Structure 32
Chapter III: Strategy Planning 34
3.1. Identify Potential Customer Segments 35
3.2. Building Value Proposition Canvas 36
3.2.1. Enterprises Segment 37
3.2.2. Accounting Firms Segment 42
3.2.3. Freelance Accountants Segment 44
3.2.4. Small Businesses Segment 46
3.3. Growth Model 48
3.4. Market Comparison 50
3.4.1. MISA Joint-stock Company 51
3.4.2. Fast Software Company 53
3.4.3. ERP Providers 55
3.5. Generating Business Model 61
Chapter IV: Conclusion 64
References 65
Appendix I 69
Appendix II 72
1. Customer Pains Trigger Questions 72
2. Customer Gains Trigger Questions 72

List of Tables
Table 1: Comparison between difference groups of enterprise software 4
Table 2: Comparison between Afuah’s business model framework and Osterwalder & Pigneur’s framework 14
Table 3: Pricing Mechanism 28
Table 4: Market Comparison between Dai An Soft and its direct competitors 55
Table 5: Comparison between Dai An’s potential partnerships 59

List of Figures
Figure 1: A visualization view on enterprise software industry 3
Figure 2: A simplified ERP system’s data flows in practice 7
Figure 3: Companies without ERP system 8
Figure 4: The Business Model Canvas 15
Figure 5: Value Proposition Canvas 19
Figure 6: The Value Proposition Canvas for the accountants 38
Figure 7: The Value Proposition Canvas for the chief accountants 39
Figure 8: The Value Proposition Canvas for the CIOs 40
Figure 9: The Value Proposition Canvas for accounting firms’ owners. 43
Figure 10: Value Proposition Canvas for the freelance accountants 45
Figure 11: Value Proposition Canvas for small business owners 47
Figure 12: The business model of Dai An Company 61

Accounting software. (2015, November 9th). Retrieved November 15th, 2015, from Wikipedia, the free encyclopedia: https://en.wikipedia.org/wiki/Accounting_software
Afuah, A. (2014). Business Model Innovation – Concept, Analysis, and Cases. Routledge.
Afuah, A., & Tucci, C. L. (2001). Internet Business Models and Strategies. New York: McGraw-Hill/Irwin.
Beal, V. (n.d.). What is Enterprise Application? Retrieved November 1st, 2015, from Webopedia: Online Tech Dictionary for IT Professionals: http://www.webopedia.com/TERM/E/enterprise_application.html
Beheshti, H. M. (2006). What managers should know about ERP/ERP II. Management Research News, 29(4), 184-193. Retrieved from http://www.researchgate.net/profile/Hooshang_Beheshti/publication/242024957_What_managers_should_know_about_ERPERP_II/links/0deec528220d78226a000000.pdf
Bidgoli, H. (2004). The Internet Encyclopedia (Vol. I). John Wiley & Sons, Inc.
Bond, B., Genovese, Y., Miklovic, D., Wood, N., Zrimsek, B., & & Rayner, N. (2000). ERP is dead - Long Live ERP II. New York: Gartner Group. Retrieved from http://www.sunlike.com/internet/ONLINEERP/images/Long%20live%20ERPII%20By%20Gartner%20Group.pdf
Callaway, E. (1999). Enterprise Resource Planning – Integrating Applications and Business Processes across the Enterprise (1st ed.). Computer Technology Research Corp.
Carbajo, M. (2015, November 10th). Top 10 Financial Tools for Small Business Owners. Retrieved November 21st, 2015, from The U.S. Small Business Administration | SBA.gov: https://www.sba.gov/blogs/top-10-financial-tools-small-business-owners
Casadesus-Masanell, R., & Ricart, J. E. (2011, January-February). How to Design a Winning Business Model. Harvard Business Review, 89(1/2), pp. 100-107.
Davenport, T. H. (1998, July-August). Putting the Enterprise into the Enterprise System. Harvard Business Review, 76(4), pp. 121-131.
Enterprise resource planning. (2015, October 29th). (Wikimedia Foundation) Retrieved November 2nd, 2015, from Wikipedia, the free encyclopedia: https://en.wikipedia.org/wiki/Enterprise_resource_planning
Enterprise software. (2015, October 20th). (Wikimedia Foundation) Retrieved November 1st, 2015, from Wikipedia, the free encyclopedia: https://en.wikipedia.org/wiki/Enterprise_software
Essif, A. (2014, March 21st). Is Seattle’s Rideshare Crackdown Actually a Win for Taxi Drivers? Retrieved November 16th, 2015, from In These Times: http://inthesetimes.com/working/entry/16473/is_seattles_rideshare_crackdown_actually_a_win_for_taxi_drivers
Gongloff, M. (2014, December 4th). Uber's Value Just Doubled To $40 Billion In 6 Months (Sorry, Haters). Retrieved November 16th, 2015, from Breaking News and Opinion on The Huffington Post: http://www.huffingtonpost.com/2014/12/04/uber-40-billion_n_6270908.html
Handrahan, M. (2013, May 29th). Microsoft has $1 billion for exclusive Xbox One titles. Retrieved November 17th, 2015, from http://www.gamesindustry.biz/articles/2013-05-29-microsoft-has-usd1-billion-for-exclusive-xbox-one-titles
Hong Minh. (2015, October 30). Vi phạm bản quyền: Những cảnh báo nghiêm khắc trước TPP. Retrieved February 2016, from Thời Báo Tài Chính Việt Nam Online - Tin tức cập nhật về đời sống tài chính, kinh tế...: http://thoibaotaichinhvietnam.vn/pages/xa-hoi/2015-10-30/vi-pham-ban-quyen-nhung-canh-bao-nghiem-khac-truoc-tpp-25750.aspx
Investopedia. (n.d.). Accounting Software Definition. Retrieved November 15th, 2015, from Investopedia - Educating the world about finance: http://www.investopedia.com/terms/a/accounting-software.asp?header_alt=false
Isaac, E. (2014, December 7th). Disruptive Innovation: Risk-Shifting and Precarity in the Age of Uber. Berkeley Roundtable on the International Economy. Retrieved from http://www.brie.berkeley.edu/wp-content/uploads/2015/01/Disruptive-Innovation.pdf
Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008, December). Reinventing Your Business Model. Harvard Business Review, 86(12), pp. 50-59.
Kim, E. T. (2015, September 16th). Taxi Wars: Uber is ‘destroying the taxi industry’. Retrieved November 16th, 2015, from Fact-Based, In-Depth News | Al Jazeera America: http://america.aljazeera.com/articles/2015/9/16/taxi-wars-uber-destroying-the-taxi-industry.html
Magretta, J. (2002, May). Why Business Models Matter. Harvard Business Review, 80(5), pp. 86-92.
Møller, C. (2005). ERP II: a conceptual framework for next-generation enterprise systems? Journal of Enterprise Information Management, 18(4), 483-497.
Murray, P. N. (2013, February 26). How Emotions Influence What We Buy. Retrieved February 20, 2016, from Psychology Today: Health, Help, Happiness + Find a Therapist: https://www.psychologytoday.com/blog/inside-the-consumer-mind/201302/how-emotions-influence-what-we-buy
Newth, F. (2012). Business Models and Strategic Management. New York: Business Expert Press, LLC.
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. John Wiley & Sons, Inc.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value Proposition Design (preview). Wiley. Retrieved from https://strategyzer.com/books/value-proposition-design
Oxford Dictionaries. (n.d.). innovation. Retrieved November 15th, 2015, from Oxford Dictionaries - Dictionary, Thesaurus, & Grammar: http://www.oxforddictionaries.com/definition/english/innovation
Patkar, M. (2015, Octorber 23rd). Con Jobs: 5 Things Everyone Thinks Apple Invented (Wrongly). Retrieved from MakeUseOf - Technology, Simplified: http://www.makeuseof.com/tag/con-jobs-5-things-apple-didnt-invent-internet-wont-shut/
Pham, Q. L. (2015, Octorber-November). (M. T. Pham, Interviewer)
Ptak, C. A., & Schragenheim, E. (2000). ERP – Tools, Techniques, and Applications for Integrating the Supply Chain. CRC Press LLC.
Rouse, M. (n.d.). What is ERP (enterprise resource planning)? Retrieved November 1st, 2015, from Computer Glossary, Computer Terms - Technology Definitions and Cheat Sheets from WhatIs.com - The Tech Dictionary and IT Encycl: http://searchsap.techtarget.com/definition/ERP
San Francisco Municipal Transportation Agency. (2014). Taxis and Accessible Services Division: Status of Taxi Industry. Retrieved November 16th, 2015, from https://www.sfmta.com/sites/default/files/agendaitems/9-16-14%20Item%2011%20Presentation%20-%20Taxicab%20Industry.pdf
Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York, New York, The United States of America: The Free Press.
Seethamraju, R., & Sundar, D. K. (2013, September). Influence of ERP systems on business process agility. IIMB Management Review, 25(3), 137-149. Retrieved from http://www.sciencedirect.com/science/article/pii/S0970389613000463
Stähler, P. (2014, April 15th). Innovation is about being different. Retrieved January 5th, 2016, from Business Model Innovation | A fresh approach to strategy: http://blog.business-model-innovation.com/2014/04/innovation-is-about-being-different/
Tapscott, D., & Williams, A. D. (2008). Wikinomics: How Mass Collaboration Changes Everything (sample). Portfolio.
Techopedia. (n.d.). What is Accounting Software? Retrieved November 15th, 2015, from Techopedia - Where IT and Business Meet: https://www.techopedia.com/definition/982/accounting-software
Techopedia. (n.d.). What is Enterprise Software? Retrieved November 1st, 2015, from Techopedia - Where IT and Business Meet: https://www.techopedia.com/definition/7045/enterprise-software
Tischler, L. (2002, May 31st). He Struck Gold on the Net (Really). Retrieved November 15th, 2015, from Fast Company | Business + Innovation: http://www.fastcompany.com/44917/he-struck-gold-net-really
Tripsas, M. (2009, March-April). Technology, Identity, and Inertia Through the Lens of "The Digital Photography Company". Organization Science, 20(2), 441-460.
Van Ly. (2015, July 28). Thanh tra sử dụng phần mềm bản quyền trên toàn quốc. Retrieved February 2016, from Saigon Times Online: http://www.thesaigontimes.vn/133578/Thanh-tra-su-dung-phan-mem-ban-quyen-tren-toan-quoc.html
Vietnamese Ministry of Information and Communications; Vietnamese National Steering Committee on ICT. (2009). Viet Nam Information and Communication Technology White Book. Information and Communications Publishing House. Retrieved from http://qtsc.com.vn/c/document_library/get_file?uuid=792624f1-e6b6-4fe8-927b-25f126da69d8&groupId=18