(3.236.175.108) 您好!臺灣時間:2021/02/28 03:22
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:林潔俞
研究生(外文):LIN-CHIEH-YU
論文名稱:Facebook粉絲專頁中的追隨現象對於粉絲信任轉移與購買決策之影響-以業務配置文之資訊揭露為干擾
論文名稱(外文):The Influence of Following Facebook Fan Pages on Fans’ Trust Transference and Purchase Decision - The Moderating Effect of Information Disclosure of Sponsored Posts
指導教授:魏志雄魏志雄引用關係
指導教授(外文):WEI,CHIH-HSIUNG
口試委員:洪朝陽楊豐華魏志雄
口試委員(外文):HUNG,CHAO-YANGYANG,FENG-HUAWEI,CHIH-HSIUNG
口試日期:2016-05-20
學位類別:碩士
校院名稱:大葉大學
系所名稱:國際企業管理學系碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:中文
論文頁數:102
中文關鍵詞:追隨信任轉移資訊揭露購買決策
外文關鍵詞:FollowTrust TransferenceInformation DisclosurePurchase Decision
相關次數:
  • 被引用被引用:2
  • 點閱點閱:173
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:2
本研究旨在探討Facebook粉絲專頁中瀏覽者之追隨現象、信任轉移、資訊揭露以及購買決策各變數的關係,並以實證分析驗證信任轉移在追隨以及購買決策間是否具中介效果、業務配置文之資訊揭露亦是否對追隨現象與信任轉移間造成干擾效果。本研究對象以台灣有參與Facebook粉絲專頁之網購經驗者為主,採用便利抽樣與滾雪球抽樣法收集資料,採網路問卷為主,回收問卷600份,有效問卷549份,有效問卷回收率為91.5%。本研究在經由敘述性統計分析、信效度分析、相關分析、迴歸分析以及差異性分析後,研究結果顯示:(1) 追隨與購買決策間具有正向關係;(2) 追隨與信任轉移間具有正向關係;(3) 信任轉移與購買決策間具有正向關係;(4) 信任轉移對追隨與購買決策之關係具有部分中介效果;(5) 資訊揭露對追隨與信任轉移之關係具有干擾效果。
The purpose of the research is to survey the relationships among the atmosphere of following fan pages , trust transference, information disclosure and purchase decision. It also proved the mediating effects of trust transference between follow and purchase decision, and the moderating effects of information disclosure between follow and trust transference by Empirical Analysis. Through convenience sampling and snowball sampling, the proposed model was empirically evaluated using survey data collected from 549 Taiwanese consumers who has followed fan pages on Facebook about their perception of online shopping. The valid response rate is 91.5%. In this study, data analysis methods include descriptive statistical analysis, reliability and validity analysis, correlation analysis, regression analysis and analysis of the differences. The results showed that: (1) there is a significant positive relationship between follow and purchase decision; (2) there is a significant positive relationship between follows and trust transference; (3) there is a significant positive relationship between trust transference and purchase decision; (4) trust transference has partial mediating effects between follow and purchase decision; (5) information disclosure has moderating effects between follow and trust transference.
內容目錄
封面內頁
簽名頁
中文摘要 ..................... iii
英文摘要 ..................... iv
謝誌   ..................... v
內容目錄 ..................... vi
圖目錄  ..................... viii
表目錄 ..................... ix
第一章  緒論................... 1
  第一節  研究動機與背景............ 1
  第二節  研究問題與目的............ 3
第二章  文獻探討................. 6
  第一節  粉絲專頁追隨現象........... 6
  第二節  信任轉移................. 11
第三節 業務配置文之資訊揭露........... 16
第四節 購買決策行為............... 21
第五節 變數間之關係與假設.......... 25
第三章  研究方法................. 31
  第一節  研究架構............... 31
  第二節  樣本與資料收集............ 32
第三節 變數定義與衡量工具.......... 33
第四節 資料分析方法............. 39
第四章  資料分析與結果.............. 41
  第一節  敘述性統計分析............ 41
  第二節  信效度分析.............. 47
第三節 相關分析.............. 54
第四節 迴歸分析............... 57
第五節  差異性分析............... 64
第六節  研究假設結果彙整........... 69
第五章  結論與建議................ 70
  第一節  研究結論............... 70
  第二節  管理實務之意涵............ 71
第三節 研究限制與建議............ 73
參考文獻...................... 76
附錄   研究問卷................. 96

















圖目錄
圖 2-1 業配文資訊揭露之例...............18
圖 2-2 網路社群影響消費者購買決策流程........ 24
圖 2-3 追隨與購買決策之現象..............26
圖 3-1 研究架構圖................. 31
圖 3-2 問卷圖文.................. 37



表目錄
表 4- 1 樣本基本特性分析表(N =549).......... 42
表 4- 2 追隨題項分析表(N =549) ........... 44
表 4- 3 資訊揭露題項分析表(N =549) ......... 46
表 4- 4 信任轉移題項分析表(N =549) ..........46
表 4- 5 購買決策題項分析表(N =549) ..........47
表 4- 6 追隨信效度分析表(N =549).......... 49
表 4- 7 追隨信效度分析表(刪除第5題).......... 51
表 4- 8 信任轉移信效度分析表(N =549)......... 52
表 4- 9 購買決策信效度分析表(N =549)......... 53
表 4- 10 本研究變數相關係數表............. 54
表 4- 11 獨立樣本檢定................. 56
表 4- 12 ETA係數分析.................. 57
表 4- 13 追隨對購買決策之迴歸分析表.......... 58
表 4- 14 追隨對信任轉移之迴歸分析表...........59
表 4- 15 信任轉移對購買決策之迴歸分析表.........60
表 4- 16 信任轉移對追隨與購買決策之中介效果分析表... 62
表 4- 17 資訊揭露對追隨與信任轉移之干擾效果分析表... 63
表 4- 18 性別對各構面之差異性分析表.......... 65
表 4- 19 年齡對各構面之差異性分析表.......... 65
表 4- 20 教育程度對各構面之差異性分析表....... . 66
表 4- 21 職業對各構面之差異性分析表.......... 67
表 4- 22 月收入對各構面之差異性分析表......... 68
表 4- 23 研究假設驗證結果............... 69

參考文獻
中文部份

毛子旗(2015),網路口碑的商業化操作與行銷道德。勤益科技大學,台中縣。

牛曰正(2010),資訊揭露與公平交易法. 政治大學法律學研究所學位論文, 1-318,台北市。

王 旭、莫季雍、湯允一(1999),〈媒介表現:關於新聞可信度的討論與測量〉,「中華傳播學會年度學術研討會」會議論文。

王玟凱、張陳基、晁瑞明、蘇劭崴(2013),如何增進Facebook粉絲專頁的黏著度?整合社會權力以及社會資本觀點,中華管理評論,16(4)。

方佩欣(2013),建構職業運動球迷品牌愛、追隨力及忠誠度之研究。國立臺灣師範大學博士論文,台北市。

朱立言、雷強(2000)),論領導者與追隨者。北京大學學報,16( 4)。

朱楚文(2010),部落客不能說的秘密-揭開置入性行銷的神秘面紗,國立台灣大學社會科學新聞研究所碩士論文,台北市

吳 沛 真(2014),2014年「台灣寬頻網路使用調查」結果公布上網的社交功能大於獲取資訊 超過八成網民下載免費APP,[線上資料],來源:http://www.twnic.net.tw/NEWS4/135.pdf。

吳 沛 真(2015),「台灣無線網路使用調查」結果公布-熟齡上網正夯 行動連網民眾滿意,[線上資料],來源:http://www.twnic.net.tw/NEWS4/137.pdf。

李慶長、張銀益、郭曉蓉、蔡聰源(2011)。部落格訊息對行動加值服務使用意願之影響研究,北商學報,19,21-41。

Ogilvy著,洪良浩、官如玉譯,歐格威談廣告,頁 109,哈佛企管出版,1993年。

翁逸珊(2007),資訊揭露、認知風險、信任、搜尋成本對委託房屋仲介售屋意願之實證研究,屏東商業技術學院不動產經營研究所碩士論文,屏東縣。

原濤、凌文輇(2010)。追隨力研究述評與展望。心理科學進展, 18(5), 769-780。

陳柏宏(2013),追隨購買之形成因素分析,國立高雄第一科技大學(4-13),高雄市。

陳金裕(2003),資訊暴露程度與消費者品牌忠誠度關係之研究,中國文化大學國際企業管理研究所碩士論文,台北市。

彭賢恩(2007),《政治置入式行銷對新聞可信度之影響─以線上電子報為例》,國立交通大學傳播研究所碩士論文,新竹市。

簡亦楚(2013),以多隸屬角色觀點實作文本訊息傳遞之社群行為分析系統.國立中央大學,桃園縣。

劉俊良(2002),資訊暴露程度與消費者知覺價值關係之研究,中國文化大學國際企業管理研究所碩士論文,台北市。

鄭隨和(2015),【食安論壇】農產品良好農業規範(TGAP)與食安及法規檢討。民報2015年7月14日,取自:http://www.peoplenews.tw/news/7792f275-ab84-46e8-9418-e1d920403779

盧怡秀(2014),陳泱瑾業配文收8萬 廠商爆:發文還看心情,中時電子報,2014年11月28日,取自:http://www.chinatimes.com/realtimenews/20141128002356-260404

諶悠文(2009),美國FTC提出規範: 部落客發廣告文 不明說
   要罰,中國時報,2009年11月21日,取自:        http://tech.chinatimes.com/2007Cti/2007Cti-News/Inc/2007cti-news-Tech-inc/Tech-Content/0,4703,12050902+112009100700070,00.html

羅世宏譯(1992),《傳播理論-起源、方法與應用》。台北:五南。(原書 Barker, C. (2000). Culture studies: Theory and practice, (2th ed.). Addison Wesley Longman.

關復勇、鄭伊惠、黃志雄,(2007),漁產品資訊揭露與品牌權益間關係之研究,運籌管理評論,2(1),37-50。

二、英文部份

Aiello, L., Proffitt, J. M., 2008. VNR usage:A matter of regulation
or ethics? Journal of Mass Media Ethics, 22(3), 219-234.

Balasubramanian, S. K. (1994). Beyond advertising and publicity: Hybird messages and public issues. Journal of Advertising, 23(4), 29-46.

Bansal, H. S., & Voyer, P. A. (2000). Word-of-mouth processes within a services purchase decision context. Journal of Service Research, 3(2), 166-177.

Bass, B.M. (1985). Leadership and performance beyond expectations. New York: Free Press

Boella, G., & Torre, L. (2006). Coordination and Organization: Definitions, Examples and Future Research Directions. Electronic Notes in Theoretical Computer Science, 150(1), pp. 3-20.

Brounen, D., Cools J. R. and Schweitzer, M., (2001). Information ransparency Pays:Evidence from European Property Shares, Real Estate Finance, 18, 11-39.

Briggs, R., & Hollis, N. (1997). Advertising on the Web: Is there response before click-through?. Journal of Advertising Research, 37(2), 33-45.

Burke, W.W. (1986). Leadership as empowering others. In S. Srivastva(Ed.), Executive power. San Francisco, CA:Jossey-Bass.

Carsten, M., Uhl-Bien, M., West, B., Patera, J., & McGregor, R. (2010). Exploring social constructions of followership: A qualitative study. Leadership Quarterly, 21, 543-562.

Chaleff, I. (1995). The courageous follower: Standing up to and for our leaders. San Francisco, CA: Berrett-Koehler.

Chang, T. Z. & Wildt, A. R. (1994). Price, product information, and purchaseintertion: An empirical study. Journal of the Academy of Marketing Science,
22 (1), 16-27.

Chew, C., Slater, M. S., & Kelly, K. A.(1995). Advertising versus Product Publicity: The Effects on Credibility and Purchase Intent. Paper presented at the meeting of the Association for Education in Journalism and Mass Communication, August 1995, Washington, DC.

Chai, S., & Kim, M. (2010). What makes bloggers share knowledge? An investigation on the role of trust. International Journal of Information Management, 30(5), 408-415.

Christopher, M. J. (2001) A Survey of Current Research on Online Communities of practice, Internet and Higher Education, Vol. 4, , pp. 45-60.

Clark, K. R.(1991). Group goes after brand-name film props. Chicago Tribune, 10 June, B3. 117

Conger, Jay A., Kanungo, R.N., & Menon, S.T. (2000). Charismatic leadership and follower effects. Journal of Organizational Behavior, 21, 747-767.

Cowley, E., & Barron, C. (2008). When product placement goes wrong: The effects of program liking and placement prominence. Journal of Advertising, 37(1), 89-98.

Cremer, D.D., & Knippenberg, D. (2002). How do leaders promote cooperation? The effects of charisma and procedural fairmess. Journal of Applied Psychology, 87(5), pp. 858-866

Crossman, B., & Crossman, B. (2011). Conceptualizing followership-A review of the literature. Leadership, 7(4), 481-497.

Cuieford, J. P. (1965). Fundamental Statistics in Psychology and Education (4rd ed.). New York: McGraw-Hill.

Degeratu, A. M., Rangaswamy, A., & Wu, J. (2000). Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes. International Journal of Research in Marketing, 17(1), 55-78.

Dixon, G., & Westbrook, J. (2003). Followers revealed. Engineering Management Journal, 15.19-25.

Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research, 307-319.

Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 61(2), 35-51.

Donthu, N., & Garcia, A. (1999). The internet shopper. Journal of Advertising Research, 39, 52-58.

Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relationships. The Journal of Marketing, 11-27.

Dufwenberg,M.,& Gneezy, U. (2002),“Information disclosure in auctions: an experiment",Journal of Economic Behavior and Organization, Vol. 48(4), pp.431-444.

Dunn, J. R., & Schweitzer, M. E. (2005). Feeling and believing: The influence of emotion on trust. Journal of Personality and Social Psychology, 88(5), 736-748.

Engel, J. R., Blackwell, R. D., & Miniard, P. W. (2001). Consumer Behavior. Orlando Florida: Harcourt Inc.

Ehrhart, M. G., & Klein, K. J. (2001). Prediction followers’ preferences for charismatic leadership: The influence of follower values and personality. The Leadership Quarterly, 12, 153-179.

Feick, L. F., L. L. Price and R. A. Higie (1987), Information Sensitive Consumers and Market Information.The Journal of Consumer Affairs, 21(2), pp.328-341

Friedman, H. H. and Friedman, L. (1979), Endorser Effectiveness by Product Type, Journal of Advertising Research, 19(5), p.63-71.

Gardner, W. L., Avolio, B. J., Luthans, F., May, D. R., & Walumbwa, F. (2005). Can you see the real me? A self-based model of authentic leader and follower development. The Leadership Quarterly, 16(3), 343-372.

Gaski, J. F. (1986). Interrelations among a channel entity's power sources: Impact of the exercise of reward and coercion on expert, referent and legitimate power sources. Journal of Marketing Research, 23(1), 62-77.

Gefen, D. & Straub, D, W. (2000), The relative importance of perceived ease of use in IS acceptance:A study of e-commerce acceptance, Journal of AIS, Vol.1, No.8, pp. 1-30.

Gefen, K., & Straub, D. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 1(3), 51-90.

Gelb, B. D. & Sundaram, S.(2002). Adapting to word of mouse. Business Horizon, 45 (4), 21-25

Gilly, M. C., Graham, J. L., Wolfinbarger, M. F., & Yale, L. J. (1998). A dyadic study of interpersonal information search. Journal of the Academy of Marketing Science, 26(2), 83-100.

Gould, S. J., Gupta, P. B., & Grabner-Kräuter, S. (2000). Product placements in movies: A cross-cultural analysis of Austrian, French and American consumers' attitudes toward this emerging, international promotional medium. Journal of Advertising, 29(4), 41-58.

Hagel, J., & Armstrong, A. (1997). Net gain: Expanding markets through virtual communities. Harvard Business Press.
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate Data Analysis. Prentice-Hall, Inc, New Jersey.
H.S. Bansal and P.A. Voyer (2000) Word-of-Mouth Processes within a Services Purchase Decision Context. Journal of Service Research, Vol. 3 No. 2, pp. 166 – 177.

Horton, J. L. (2003). Marketing and blogs: What works. Retrieved March, 28, 2012.

House R.J., & Baetz, M.L. (1979). Leadership: some empirical generalizations and new research directions. Research in Organizational Behavior, 1,pp. 341-423.

House, R.J., & Howell, J.M. (1992). Personality and Charismatic Leadership. Leadership Quarterly, 3(2), pp. 81-98.

Hovland, C.I., I. L. Janis, & H. H. Kelley (1953), Communication and Persuasion, New Haven: Yale University Press.

Howard, J. A. (1989) Consumer Behavior In Marketing Strategy. New Jersey: Prentice-Hall.

Howell, J.M., & Shamir, B. (2005). The role of followers in the charismatic leadership process: Relationships and their consequences. Academy of Management Review, 30(1), pp.96-112

IliesT, R., Morgeson, F. P., & Nahrgang, J. D. (2005). Authentic leadership and eudaemonic well-being: Understanding leader–follower outcomes. The Leadership Quarterly, 16, 373-394.

Jarvenpaa, S. L., Tractinsky, N., & Vitale, M. (2000). Consumer trust in an internet store. Information Technology and Management, 1(2), 45-71.

Johnson, D., & Grayson, K. (2005). Cognitive and affective trust in service relationships. Journal of Business Research, 58(4), 500-507.

Johnson, R. A., & Wichern, D. W. (1988). Applied Multivariate Statistical Analysis. Prentice-Hall, Inc., N.J.
Johnson, T. J., & Kaye, B. K. (1998). Cruising is believing? Comparing internet and traditional sources on media credibility measures. Journalism & Mass Communication
Quarterly, 75(2), 325–340. 124

Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika, 39(1), 31-36.

Kalakota, R. & Whinston, A. B. (1996). Frontiers of electronic commerce.Boston: Addison-Wesley.

Kamins, M. A., Brand, M. J., Hoeke, S. A., and Moe, J. C. (1989), Two-side versus One-side Celebrity Endorsements: the Impact on Advertising Effectiveness and Credibility, Journal of Advertising, 18(2), p.4-10.

Karrh, J. A.(1998). Brand placement: A review. Journal of Current Issues and Research in Advertising, 20, 31-49.

Kelley, R.E. (1992).The power of followership:how to create leaders people want to follow and followers who lead themselves,New York:Doubleday.

Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.

Kerlinger, F. N.(1986). Foundations of Behavioral Research. Holt, Rinehart and Winston, Inc., New York

Kim, D., & Benbasat, I. (2003)Trust-related arguments in internet stores: a framework for evaluation. Journal of Electronic Commerce Research, 4(2), 49-63.

Kim, K. H., Kim, K. S., Kim, D. Y., Kim, J. H., & Kang, S. H. (2008). Brand equity in hospital marketing. Journal of Business Research, 61(1), 75-82.

Kim, K. K. and Prabhakar, B. (2002).Initial Trust and the Adoption of B2C E-commerce: The Case of Internet Banking. The DATA BASE for Advances in Information Systems, 35(2), 50-64.

Kim, K. K., & Prabhakar, B. (2004). Initial trust and the adoption of B2C e-commerce: The case of internet banking. ACM Sigmis Database, 35(2), 50-64.

Kim, S., & Park, H. (2012). Effects of various characteristics of social commerce(s-commerce) on consumers’ trust and trust performance. International Journal of Information Management, 33(2), 318-332.

Koh, J., & Kim, Young-Gul (2004). Sense of virtual community: A conceptual framework and empirical validation. International Journal of Electronic Commerce, 8(2), 75–93

Kotler, P. (1997). Marketing management: Analysis, planning, implementation and control. Englewood Cliffs, N.J.: Prentice Hall, Inc.

Kotler, P. (1999), Marketing Management-An Asian Perspective, Singapore: Prentice Hall.

Kuan, H. H., & Bock, G. W. (2007). Trust transference in brick and click retailers an investigationof the before online visit phase. Information & Management, 44(2), 175-187.

Lee, J., K. Jinwoo & Y. M. Jae (2000) .What Makes Internet Users Visit Cyber Stores Again? Key Design Factors for Customer Loyalty.Proceedings of the CHI 2000 Conference on Human Factors in Computing Systems. 305-312.

Lee, J., Park, D.H., & Han, I. (2011). The Different Effects of Online Consumer Reviews on Consumersʼ Purchase Intentions Depending on Trust in Online Shopping Malls: An Advertising Perspective. Internet Research, 21(2), 187-206.

Lee, K. T., & Koo, D. M. (2012). Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus. Computers in Human Behavior, 28, 1974–1984

Lewis, J.D. & Weigert A. (1985).Trust as a Social Reality. Social Forces, 63(4), 967-985.

Lim, K. H., Sia, C. L., Lee, M. K., & Benbasat, I. (2006). Do I trust you online, and if so, will I buy? An empirical study of two trust-building strategies. Journal of Management Information Systems, 23(2), 233-266.

Lincoln, P. C.(1989) “Investor Relations: The User’s Perspective. In the Handbook of Investor Relations. ed.

Lowry, P.B., Vance, A., Moody, G., Beckman, B. and Read, A. (2008).Explaining and Predicting the Impact of Branding Alliances and Web site Quality on Initial Consumer Trust of E-commerce Web sites. Journal of Management Information Systems, Vol. 24 No. 4, 199-224.

Lu, L. C., Chang, W. P., & Chang, H. H. (2014). Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34, 258-266.

D. R. Nichols, Illinois: Dow Jones and Company, Inc.Lewis, J. D., & Weigert, A. (1985). Trust as a social reality. Social Forces, 63(4), 967-985.

Mayer, R. C., Davis, H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709-734.

McAllister, D. J. (1995). Affect and cognition-based trust as foundations for interpersonal cooperation in organizations. Academy of Management Journal, 38(1), 24-59.

Milliman, Ronald E. and Douglas Fugate (1988). Using Trust Transference as a Persuasion Technique: An Empirical Field Investigation. Journal of Personal Selling and Sales Management, 8 (August), 1-7.

D Harrison McKnight, N. L. C. (2001). What trust means in e-commerce customer relationships: an interdisciplinary conceptual typology. International journal of electronic commerce, 6(2), 35-59.

Menon, S.T., & Borg, I. (1995). Facets of subjective empowerment. In facet Analysis and Design, Hox J, Swanborn P (eds). Zeist Press: Zeist, The Netherlands,pp. 129-140.

Milliman, Ronald E. & Douglas Fugate (1988). Using Trust Transference as a Persuasion Technique: An Empirical Field Investigation. Journal of Personal Selling and Sales Management, 8 (August), 1-7.

Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. The Journal of marketing, 20-38.


Nebenzahl, I. D., Jaffe, E. D.(1998). Ethical dimensions of advertising executions. Journal of Business Ethics, 17(7), 805-815.

Nelson, M. R., Wood, M. L. M. & Paek, H.(2009). Increase persuasion knowledge of video news releases:Audience beliefs about news and support for source disclosure. Journal of Mass Media Ethics, 24, 220-237.

Nicholson, C. Y., Compeau, L. F. & Sethi, R.(2001). The Role of Interpersonal Liking in Building Trust in Long-Term Channel Realationships, Journal of the Academy of Marketing Science, Vol.29, No.1, pp. 3-15.

Ning, L., Jin, Y., & Migxuan, J. (2007). How does organizational trust benefit work performance. Frontiers of Business Research in China, 1(4), pp.622-637.

Nunnally, J. C., & Bernstein, I. (1994). Psychometric Theory (3rd ed.). New York: McGraw-Hill.

Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), 39-52.

Padilla, A., Hogan, R., & Kaiser, R. B. (2007). The toxic triangle : Destructive leaders, susceptible followers and conducive environment. The Leadership Quarterly, 18, 176-194.

Rheingold, H.(1994). The Virtual Community: Finding Connection in a Computerized World, London: Secker & Warburg, 1994.

Ridings, C. M., Gefen, D., & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. The Journal of Strategic Information Systems, 11(3), 271-295.

Rubin, Victoria L., & Liddy, Elizabeth D. (2006). Assessing Credibility of Weblogs. Paper presented at the AAAI Spring Symposium: Computational Approaches to Analyzing Weblogs.

Ruyter, K. D., Moorman, L. & Lemmink, J. (2001), Antecedents of Commitment and Trust in Customer-Supplier Realationships in High Techonology Markets, Industrial Marketing Management, 30, 271-286.

Schiffman, L. G. & Kanuk, L. L. (2003). Consumer Behavior. Upper Saddle River, NJ: Pearson Education, Inc.

Semeijn, J., Van Riel, A. C., & Ambrosini, A. B. (2004), “Consumer evaluations of store brands:effects of store image and product attributes", Journal of Retailing and Consumer Services, Vol.11(4), 247-258.

Shamir, B., House, R., & Arthur, M.B. (1993). The motivational effects of charismatic leadership: A self-concept based theory. Organizational Science, 4(4), 577-594.

Sobel, M. E. (1982). Asymptotic confidence intervals for indirect effects in structural equation models. Sociological methodology, San Francisco: Jossey-Bass.

Sprague, R., & Wells, M. E. (2010). Regulating online buzz marketing: Untangling a web of deceit. American Business Law Journal, 47(3), 415-454.

Spreitzer, G.M. (1995). Individual empowerment in the workplace: Dimensions, measurement, validation. Academy of Management Journal, 38(5), 1442-1465.

Steortz E.(1987) . The cost efficiency and communication effects associated with brand name exposure within motion pictures. Unpublished Master’s Thesis, West Virginia University. Morgantown, WV .

Stewart, K. (1999). Transference as a means of building trust in World Wide Web sites. In: De, P., DeGross, J. I. (Eds.). Proceedings of the 20th International Conference on Information Systems, pp. 459-464.

Stewart, K. J. (2003). Trust transfer on the world wide web. Organization Science, 14(1), 5-17.

Strub, P. J. & T. B. Priest (1976) . Two Patterns of Establishing Trust: The Marijuana User. Sociological Focus. 9(4): 399-411

Sun, B., & Morwitz, V. G. (2010). Stated intentions and purchase behavior: A unified model. International Journal of Research in Marketing, 27(4), 356-366.

Swan, J. E., Bowers, M. R., & Richardson, L. D. (1999). Customer trust in the salesperson: An integrative review and meta-analysis of the empirical literature. Journal of Business Research, 44(2), 93-107.

Thomas, K.W., & Velthouse, B.A. (1990). Cognitive elements of empowerment: an interpretive model of intrinsic task motivation. Academy of Management Review, 15(4), pp. 666-681

Urban, G. L., Sultan. F., & Qualls, W. (2000). Making trust the center of your internet strategy. Sloan Management Review, 42(1), 39-48.

Valck, K., Bruggen, G.H. and Wierenga, B., (2009). Virtual Communities: A Marketing Perspective. Decision Support Systems, . 47, 185-203.

Verlegh, Peeter W. J., Celine Verkerk, Mirjam A. Tuk, and Ale Smidts (2004), Customers or sellers? The role of Persuasion Knowledge in Customer Referral, Advances in Consumer Research, 31, 304-305.

Waldman, D.A., Ramirez, G.G., House, R.J., & Puranam, P. (2001). Does leadership matter? CEO leadership attributes and profitability under conditions of perceived environmental uncertainty. Academy of Management Jouranl, 44(1), 134-143.

Weber, M. (1947). Bureaucracy, from Max Weber: Essays in Sociology. In J.M. Shafritz & J.S. Ott (Eds).Classics of Organization Theory. Harcourt Brace.

White, T. B. (2005). Consumer trust and advice acceptance: The moderating roles of benevolence, expertise, and negative emotions. Journal of Consumer Psychology, 15(2), 141-148.

Yoo, C. Y. (2009). The effects of persuasion knowledge on click-through of keyword search ads: moderating role of search task and perceived fairness. Journalism & Mass Communication Quarterly, 86, 401-418.

電子全文 電子全文(網際網路公開日期:20211231)
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔