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研究生:蔡慧麗
研究生(外文):SETJOADI, SHANON OCTAVIA
論文名稱:品牌來源國透過品牌權益對購買意圖之影響-以印尼為例
論文名稱(外文):The Impact of Country of Brand Origin to Purchase Intention through Brand Equity in Indonesia
指導教授:酈芃羽酈芃羽引用關係
指導教授(外文):LI, PENG-YU
口試委員:劉怡媛顧宜錚
口試委員(外文):LIU, YI-YUANKU, YI-CHENG
口試日期:2016-06-15
學位類別:碩士
校院名稱:輔仁大學
系所名稱:國際經營管理碩士學位學程
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:英文
論文頁數:67
外文關鍵詞:country of brand originbrand equitypurchase intentionyoung consumerIndonesiasmartphone industry
相關次數:
  • 被引用被引用:0
  • 點閱點閱:171
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  • 收藏至我的研究室書目清單書目收藏:1
This study was conducted to know the impact of country of brand origin (COBO) on purchase intention (PI) through brand equity (BE) in Indonesia smartphone industry. The sample used in this study were 266 young consumers and the method of analysis was Partial Least Square (PLS). The results of the study showed that there are positive and significant effect between COBO and BE, BE and PI, and BE mediates the relationship between COBO and PI in Indonesia’s smartphone industry.
Abstract (page ii)
Acknowledgements (page iii)
Table of Contents (page iv)
Chapter 1 (page 1)
Chapter 2 (page 4)
Chapter 3 (page 19)
Chapter 4 (page 28)
Chapter 5 (page 39)
References (page 43)
Appendix (page 58)

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