一、中文部份
白詩瑜(2013)。〈網路開店-風險、機會加倍奉還〉。《天下雜誌》,532:64-66。
甘美玲(2006)。《知覺價格、知覺品質、知覺價值對購買意願之關係研究-以消費者購買數位內容產品為實證》。成功大學管理學院高階管理碩士在職專班(EMBA)碩士論文。余欣燕(2010)。《商品陳列方式對消費者選擇之影響》。中原大學企業管理學系碩士論文。李麗華(2011)。《以iPhone產品為例探討消費者購買意願》。淡江大學碩士論文。何昭賢(2004)。〈產品屬性、訊息來源對廣告溝通效果之影響〉。《永達學報》,5(2):31-57。
吳齊殷譯(1999)。《量表的發展-理論與應用》。台北:弘智文化。
邱浩政(2010)。《量化研究與統計分析》。台北:五南圖書。
周文賢(2002)。《行銷管理》。台北:智勝文化。
周文賢、張欽富(2000)。《聯合分析在產品設計之運用》。台北:華泰書局。
林欽榮(2010)。《消費者行為》。台北:揚智文化事業股份有限公司。
林晉寬(1999)。〈台灣購物網站銷售之產品分析〉。「商業自動化研討會」,台北市。
洪家絢(2000)。《ECR實施類型選擇之影響因素與效果-以台灣消費性日用品業為例》。實踐大學企業管理研究所碩士論文。洪富凱(2003)。《網站及產品認知品質消費者特性對網路購物意願及決策影之
研究》,成功大學企業管理研究所碩士論文。
徐重仁(2004)。《改變一生的相逢‧王家英整理》。台北:聯經出版事業股份有限公司。
唐震(2010)。〈探討網路商店之商品排列現象〉,《中華管理評論國際學報》,13(2):1-23。秦椿茂(1997)。《流通業貨架空間之最佳分配》。大葉大學工業工程研究所碩士論文。徐盈佳、賴筱茜(2011)。〈「新」型態病毒行銷-以理性行為理論探討Facebook使用者分享意圖〉。「2011中華傳播學會研討會」,新竹縣竹北。
許士軍(1987)。《管理學》。台北:東華書局。
翁士傑(2012)。《產品屬性、知覺品質對購買意願影響之研究-以偏光式3D電視為例》,實踐大學企業管理學系碩士在職專班碩士論文。陳諭廷(2007)。《品牌間的品牌名稱與產品外觀的高低相似對於品牌稀釋的影響》,中央大學企業管理研究所碩士論文。張重昭、周宇貞(1999)。<知覺品質與參考價格對消費者知覺價值與購買行為之影響>,《企業管理學報》,45:1-36。張紹勳(2002)。〈網際網路行銷之成功模式〉,《中華管理評論》,3(2):17-38。張雅玉(2001)。《貨架擺設、商品組合方式對消費者記憶程度之影響》。中央大學企業管理系碩士論文。葉連祺(2003)。<大學教學品質提升措施成效影響大學品牌之跨時間比較>,《教育學刊》,28,195-224。湯嘉恆(1998)。《消費者之網路購物資訊環境態度、購買涉入、網路使用行為對網路購物意願之影響探討-以國立大學學生為例》。交通大學經營管理研究所碩士論文。楊宗訓譯(2012)。《設計的邏輯:INFOGRAPHICS深入人心的視覺法則設計》。台北:旗標出版社。(作者:木村博之,日本) 。
劉宗德譯(2010)。《那樣擺不會賣,這樣才對!》。台北:大是文化。(原書:永島幸夫著,日本。)
蔡孟珊(2011)。《消費者於網路購買行為之研究-極端產品偏好與相似效果之考量》。東吳大學商學院資訊管理系碩士論文。鄭秋月(1998)。《女性服飾與屬性-價值階層關係之探討》。輔仁大學織品服裝學系碩士論文。駱羿琳(2009)。《實體商店結合網物購物之配送效率模擬》。台北科技大學工業工程與管理系碩士班碩士論文。鍾佳玲(2010)。《產品屬性與產品品牌知識對巴西消費者購買意願影響之研究-以液晶 電視LCD TV為例》。中原大學碩士論文。
蕭伊君(2010)。《來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用》。花蓮東華大學碩士論文。謝旭洲(2008)。《社會統計與資料分析》。台北:威仕曼文化。
蘇姿潔(2011)。《商品展示網頁設計研究》。成功大學工業設計學系在職專班碩士論文。二、英文部份
Aaker, D. A. (1991). Managing Brand Equity : Capitalizing on the value of a brand name, New York :The Free Press.
Amanda, S., Judy, B., & Bernard, J. J. (1999). Searching the web : a survey of EXCITE users. Internet Research , 9, 117-128.
Argo, J. J., White, K., & Dahi, D. W. (2006). Social comparison theory and deception in the interpersonal exchange of consumption information. Journal of Consumer Research 33, 99-108.
Blackwell, D. R., Miniard, P. W., & Engel, J. F. (2001). Consumer Behavior ( 9th ed.) . Harcourt, Inc.
Bloch, P. H. (1981). Exploration into the scaling of consumers’involvement with a product
class.Advances In Consumer Research,8,61-65.
Bloch, P. H. & Richins, M. L. (1983). A theoretical model for the study of product importance perceptions. Journal of Marketing,47,69-81.
Brucks, M. & Zeithaml V.A. (1991). Price and brand name as indicators of quality dimensions. Working Paper, 91-130. Marketing Science Institute.
Buchanan, L.,Simmons, C.J., & Bickart, B.A. (1999). Brand Equity Dilution : Retailer display and context brand effects. Journal of Marketing Research, 36(3),345-355.
Butler, P. & Joe, P. (1998). Consumer purchasing on the internet : processes and prospects. European Management Journal , 16(5), 600-610.
Chen, Z. & Dubinsky, A. J. (2003). A conceptual model of perceived customer value in e-commerce: A preliminary investigation. Psychology & Marketing,20,323-347.
Clarke K. & Belk R. W. (1978). The effect of product involvement and task definition on anticipated consumer effort. Advances In Consumer Research,5(1),313-318.
Connolly, A. & Davidson, L. (1996). How does design affect decisions at point of sale? Journal of Brand Management,4(2),100-107.
Coyle, J.R. & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising,30(3),65-77.
Dhar, R. & Sherman, S. J. (1996). The effect of common and unique features in consumer choice. Journal of Consumer Research,23,193-203.
Dodds ,W.B., Monroe,K.B., & Grewal,D. (1991). Effect of price, brands and store information on buyers’product evaluation. Journal of Marketing Research,28(3),307-319.
Dillman, D.A. (2000). Mail and Internet Surveys:The tailored design method. New York: John Wiley & Sons.
Eastlick, M.A. (1996). Consumer intention to adopt interactive teleshopping. Marketing Science Institute Working Paper ( pp. 96–113). Cambridge, MA: Marketing Science Institute.
Engel, J., Blackwell, R.D., & Miniard, P.W. (1995). Consumer Behavior. New York: The Dryden Press.
Fishbein, M. & Ajzen, I. (1975). Belief, attitude,iIntention and behavior: An Introduction to Theory and Research. MA: Addison-Wesley.
Garvin, D. A. (1987). Competing on the eight dimensions of quality. Harvard Business Review,65,101-109.
Garretson, J.A. & Clow, K.E. (1999). The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry. Journal of
Services Marketing,13(1),59-72.
Goldsmith, R.E. & Emmer, J. (1991). Measuring product category involvement: A
multitrait-multimethod study.Journal of Business Research,123 ,363-371.
Grewal D., Krishnan R., Bake J., & Borin N. (1998). The effect of store name, brand name and price discounts on consumers’evaluation and purchase intention. Journal of Retailing,74(3),331-352.
Gwinner, K. & Swanson, S. R. (2003). A model of fan identification: antecedents and sponsorship outcomes. Journal of services Marketing,17(3), 275-294.
Heilman, C. M., Bowman, D., &Wright, G. P. (2000). The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market. Journal of Marketing Research, 37(2), 139-155.
Hsee, C. K. (1996). The Evaluability Hypothesis : An explanation for preference reversals between joint and separate evaluation of alternatives. Organizational, Behavior and Human Decision Process,67,247-257.
Herbig, P.A. & O’Hara, B.S. (1994). Quality is in the eye of the beholder. Journal of Professional Service Marketing, 10(2),19-33.
Hoffman, D.L., Novak, T. P., & Chatterjee, P. (1995). Commercial scenarios for the Web: opportunities and challenges. Journal of Computer Mediated Communication, 1(3),5.
Jacoby, J. & Olson, J.C. (1985). The effect of price, package design, and brand familiarity on perceived quality .Lexington Books, MA , 233-246.
Kamins, M. A., & Marks, L.J. (1991). The perception of kosher as a third party certification claim in advertising for familiar & unfamiliar brands. Journal of Academy of Marketing Science, 91(3),177-185.
Kapferer, J.N. & Laurent ,G. (1985).Consumer involvement profile : a new practical approach to consumer involvement. Journal of Advertising Research,25,48-56.
Keller, K. L.(1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1),1-22.
Kerin, R.A., Jain, A., & Howard, D.J. (1992). Store shopping experience and consumer price-quality-value perceptions. Journal of Retailing,68,376-397.
Kolter, P. (1999). Marketing Management : Analysis , planning, implementation and control. New Jersey, NJ : Prentice -Hall.
Kotler, P. & Keller, K. L. (2007). A Framework for Marketing Management, 3th ed., New Jersey : Pearson International.
Lastovicka, J. L. & Gardner, D.M. (1978). Low involvement versus high involvement cognitive structures. Advances in Consumer Research,5,87-92.
Lardinoit, T. & Derbaix, C. (2001). Sponsorship and recall of sponsors. Psychology & Marketing,18(2),167-190.
Liang, T. P. & Lai, H. J. (2001). Effect of store design on consumer purchases: On empirical study of on-line bookstores. Information and Management,39(6),431-444.
Laroche ,M., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context. Journal of Business Research, 37(2),15-120.
Macdonald, E. K & Sharp, B.M. (2000). Brand awareness effects on consumer decision making for a common, repeat purchase product:A replication. Journal of Business Research 48(1),5-15.
Mishra, A. (2009). Influence of contagious versus noncontagious product groupings on consumer preferences. Journal of Consumer Behavior,36(1), 73-82.
Monroe, K.B. & Krishman, R. (1985). The effect of price on subjective product evaluation. perceived quality: How Consumers View Store and Merchandise,209-232.
Morales, A. C. & Fitzsimons, G. (2007). Product contagion: Changing consumer evaluations through physical contact with disgusting products. Journal of Marketing Research,44(2), 272-83.
Neboit, M. & Richardson, J. (1987). Eye movement recording in ergonomics and applied research. Eye Movement :from physiology to Cognition, Elsevier Schience Publishers B.V., North-Holland, 551-553.
Newberry, C. R., Bruce R. K., & Christo, B. (2003). Managerial implications of predicting purchase behavior from purchase intentions. A retail patronage case study. The Journal of Services Marketing, 17(6),609-620.
Pessemier, E. A. (1960). An experimental method for estimating demand. Journal of Business,33(4),373-383.
Peter, J.P. & Olson, P. (1994). Understanding consumer behavior. Burr Ridge, IL:Richard D. Irwin, Inc.
Peter, J. P. & Olson, J. C. (1999). Consumer behavior and marketing strategy. Homewood(IL):Irwin.
Peterson, R. A., Balasubramanian, S., & Bronnenberg , B. J . (1997). Exploring the implication of the internet for customer marketing. Journal of the Academy of Marketing Science, 25,329-346.
Quelch, J. A. & Klein, L. R. (1996). The Internet and international marketing. Sloan Management Review, 60-75.
Roy, D. P. & Cornwell, T. B. (2003). Brand equity’s influence on responses to event sponsorships. The Journal of Product and Brand Management, 12(6),377-393.
Sander, M. S. & McCormick, E. J. (1993). Human factor in engineering and design,7th ed., New York : McGraw-Hill.
Schiffman, L. G. & Kanuk, L. C. (2000). Consumer behavior. Wisconsin:Prentice
Hall International.
Schiffman, L. G. & Leslie, L. K. (2000). Consumer Behavior.Upper Saddle River, N.J.: Prentice Hall.
Sherif, M. & Hovland, C. I. (1961). Social Judgment: Assimilation and contrasts effects in communication and attitude change. New Haven, CT: Yale University Press.
Shim, S. & Eastlick, M. A. (1998). The hierarchical influence of personal values on mall shopping attitude and behavior. Journal of Retailing,74,139-160.
Shim, S., Eastlick, M.A., Lotz S.L., & Warrington, P. (2001). An online prepurchase intentions model: The role of intention to search, Journal of Retailing, 77, 397-416.
Shocker, A. (1991). Brand Equity: A perspective on its meaning and measurement. Marketing Science Institute, 91-124.
Silayoi, P. & Speece, M. (2004). The importance of packaging ttributes: a conjoint analysis approach. European Journal of Marketing, 41(11/12), 1495 – 1517.
Sirohi ,N., Mclaughlin, E. W., & Wittink, D. R. (1998) . A model of consumer perceptions and store loyalty intentions for a supermarket retailer. Journal of etailing,74(2),223-245.
Spink, A., Bateman, J., & Jansen, B.J. (1999). Searching the Web: A survey of
EXCITE users. Internet Research, 9, 117-128.
Steenkamp, E.M. (1990). Conceptual model of the quality perception process. Journal of
Business Research,21(4), 309-325.
Steenkmp, J. & Benedict, E.M. (1990). Conceptual model of the quality perception process. Journal of Business Research,21(4),309-333.
Traylor, M. B. (1981). Product involvement and brand commitment, Journal of Advertising ,21 (6),51-56.
Vaughn, R. (1980).How Advertising Works : A panning model. Journal of Advertising Research, 20, 27-33.
Vijayasarathy, L. R. & Jones, J. M. (2000). Print and Internet catalog shopping : Assessing attitudes and intentions. Internet Research,10,191-202.
Wilkinson, J.B., Mason, J.B., & Paksoy, C.H. (1982). Assessing the impact of
short-term supermarket strategy variables. Journal of Marketing Research 19,
72-86.
Young, S. & Barbara, F. (1975). Using the benefit chain for improved strategy formulation. Journal of Marketing,39,72-74.
Zeithaml, A. (1988). Consumer perceptions of price, quality and value:A means-end model and synthesis of evidence. Journal of Marketing,52,2-22.
Zaichkowsky, J.L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12, 341-352.
三、網路部份
EZPrice比價網(2014年2月13日)。<台灣前十大購物平台商品數排行榜-2014年1月>,《EZPrice公關室》。取自http://news.ezprice.com.tw/2750/#more-2750
PChome線上購物(2014年)。取自http://shopping.pchome.com.tw/index/
財團法人資訊工業策進會(2012年11月20日)。< MIC:網路商店獲利趨勢:同步經營虛實通路〉,《ICT產業研究》。取自http://www.iii.org.tw/Service/3_1_4_c.aspx?id=596
經濟部統計處(2014年3月14日)。<消費型態改變,無店面零售業營業額多呈逐年成長〉,《經濟部統計處》。取自http://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=20&html=1&menu_id=10198&bull_id=939
萬事達卡國際組織(2013年4月10日)。<萬事達卡網路購物行為最新調查:App兼具選擇多樣化與方便性加速購物趨勢熱潮>,《世紀奧美》。取自http://www.mastercard.com/tw/personal/zh/pressroom/20130410.html
蘋果日報(2013年9月6日)。<6大網購平台,購物趣活動開跑〉,《蘋果日報》。取自
http://www.appledaily.com.tw/appledaily/article/finance/20130906/35275201/