一、中文部份
白詩瑜（2013）。〈網路開店-風險、機會加倍奉還〉。《天下雜誌》，532：64-66。
甘美玲（2006）。《知覺價格、知覺品質、知覺價值對購買意願之關係研究-以消費者購買數位內容產品為實證》。成功大學管理學院高階管理碩士在職專班(EMBA)碩士論文。余欣燕（2010）。《商品陳列方式對消費者選擇之影響》。中原大學企業管理學系碩士論文。李麗華（2011）。《以iPhone產品為例探討消費者購買意願》。淡江大學碩士論文。何昭賢（2004）。〈產品屬性、訊息來源對廣告溝通效果之影響〉。《永達學報》，5(2)：31-57。
吳齊殷譯（1999）。《量表的發展-理論與應用》。台北：弘智文化。
邱浩政（2010）。《量化研究與統計分析》。台北：五南圖書。
周文賢（2002）。《行銷管理》。台北：智勝文化。
周文賢、張欽富（2000）。《聯合分析在產品設計之運用》。台北：華泰書局。
林欽榮（2010）。《消費者行為》。台北：揚智文化事業股份有限公司。
林晉寬（1999）。〈台灣購物網站銷售之產品分析〉。「商業自動化研討會」，台北市。
洪家絢（2000）。《ECR實施類型選擇之影響因素與效果-以台灣消費性日用品業為例》。實踐大學企業管理研究所碩士論文。洪富凱（2003）。《網站及產品認知品質消費者特性對網路購物意願及決策影之
研究》，成功大學企業管理研究所碩士論文。
徐重仁（2004）。《改變一生的相逢‧王家英整理》。台北：聯經出版事業股份有限公司。
唐震（2010）。〈探討網路商店之商品排列現象〉，《中華管理評論國際學報》，13(2)：1-23。秦椿茂（1997）。《流通業貨架空間之最佳分配》。大葉大學工業工程研究所碩士論文。徐盈佳、賴筱茜（2011）。〈「新」型態病毒行銷-以理性行為理論探討Facebook使用者分享意圖〉。「2011中華傳播學會研討會」，新竹縣竹北。
許士軍（1987）。《管理學》。台北：東華書局。
翁士傑（2012）。《產品屬性、知覺品質對購買意願影響之研究-以偏光式3D電視為例》，實踐大學企業管理學系碩士在職專班碩士論文。陳諭廷（2007）。《品牌間的品牌名稱與產品外觀的高低相似對於品牌稀釋的影響》，中央大學企業管理研究所碩士論文。張重昭、周宇貞（1999）。<知覺品質與參考價格對消費者知覺價值與購買行為之影響>，《企業管理學報》，45：1-36。張紹勳（2002）。〈網際網路行銷之成功模式〉，《中華管理評論》，3(2)：17-38。張雅玉（2001）。《貨架擺設、商品組合方式對消費者記憶程度之影響》。中央大學企業管理系碩士論文。葉連祺（2003）。<大學教學品質提升措施成效影響大學品牌之跨時間比較>，《教育學刊》，28，195-224。湯嘉恆（1998）。《消費者之網路購物資訊環境態度、購買涉入、網路使用行為對網路購物意願之影響探討-以國立大學學生為例》。交通大學經營管理研究所碩士論文。楊宗訓譯（2012）。《設計的邏輯：INFOGRAPHICS深入人心的視覺法則設計》。台北：旗標出版社。(作者：木村博之，日本) 。
劉宗德譯（2010）。《那樣擺不會賣，這樣才對！》。台北：大是文化。(原書：永島幸夫著，日本。)
蔡孟珊（2011）。《消費者於網路購買行為之研究－極端產品偏好與相似效果之考量》。東吳大學商學院資訊管理系碩士論文。鄭秋月（1998）。《女性服飾與屬性-價值階層關係之探討》。輔仁大學織品服裝學系碩士論文。駱羿琳（2009）。《實體商店結合網物購物之配送效率模擬》。台北科技大學工業工程與管理系碩士班碩士論文。鍾佳玲（2010）。《產品屬性與產品品牌知識對巴西消費者購買意願影響之研究-以液晶 電視LCD TV為例》。中原大學碩士論文。
蕭伊君（2010）。《來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用》。花蓮東華大學碩士論文。謝旭洲（2008）。《社會統計與資料分析》。台北：威仕曼文化。
蘇姿潔（2011）。《商品展示網頁設計研究》。成功大學工業設計學系在職專班碩士論文。二、英文部份
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Dillman, D.A. (2000). Mail and Internet Surveys：The tailored design method. New York: John Wiley & Sons.
Eastlick, M.A. (1996). Consumer intention to adopt interactive teleshopping. Marketing Science Institute Working Paper ( pp. 96–113). Cambridge, MA: Marketing Science Institute.
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Garvin, D. A. (1987). Competing on the eight dimensions of quality. Harvard Business Review,65,101-109.
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三、網路部份
EZPrice比價網（2014年2月13日）。＜台灣前十大購物平台商品數排行榜-2014年1月＞，《EZPrice公關室》。取自http://news.ezprice.com.tw/2750/#more-2750
PChome線上購物（2014年）。取自http://shopping.pchome.com.tw/index/
財團法人資訊工業策進會（2012年11月20日）。< MIC：網路商店獲利趨勢：同步經營虛實通路〉，《ICT產業研究》。取自http://www.iii.org.tw/Service/3_1_4_c.aspx?id=596
經濟部統計處（2014年3月14日）。<消費型態改變，無店面零售業營業額多呈逐年成長〉，《經濟部統計處》。取自http://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=20&html=1&menu_id=10198&bull_id=939
萬事達卡國際組織（2013年4月10日）。<萬事達卡網路購物行為最新調查：App兼具選擇多樣化與方便性加速購物趨勢熱潮>，《世紀奧美》。取自http://www.mastercard.com/tw/personal/zh/pressroom/20130410.html
蘋果日報（2013年9月6日）。＜6大網購平台，購物趣活動開跑〉，《蘋果日報》。取自
http://www.appledaily.com.tw/appledaily/article/finance/20130906/35275201/