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研究生:馬雅娜
研究生(外文):MARIANA,FERNAL
論文名稱:新穎顧問服務架構於巴西特定產業
論文名稱(外文):A New Consulting Structure for a Specific Market in Brazil
指導教授:杜逸寧杜逸寧引用關係
指導教授(外文):TU,YI-NING
口試委員:董惟鳳陳永昇
口試日期:2016-03-25
學位類別:碩士
校院名稱:輔仁大學
系所名稱:國際創業與經營管理學程碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:英文
論文頁數:55
外文關鍵詞:ConsultingconsultantstructuremodelBrazil
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In the last decades, the changes on the competitive environment of the corporations supplied opportunities for the development of many sector in the economy. The management-consulting firms highly benefited in this context. The main consulting firms in the industry expanded their activities to various regions of the world, gaining exposure in the corporate world. Considering this situation, the main objectives of this study is to understand how the Brazilian market behaves with consulting firms, if the existent services supplies the needs of the companies, which are the main differential factor for a consulting firm and if the structures that are being used are adequate for the scenario they are in. Another objective of this study is to propose a new structure for the consulting industry. Clearly defined as an exploratory research and with consciousness of the methodological and conceptual limitations that surround this study, the generalization of the results is not shimmered. The information that made possible to conclude this study was collected through literatures and interviews in order to enhance the knowledge about the industry and make the objectives possible to be reached.
In the last decades, the changes on the competitive environment of the corporations supplied opportunities for the development of many sector in the economy. The management-consulting firms highly benefited in this context. The main consulting firms in the industry expanded their activities to various regions of the world, gaining exposure in the corporate world. Considering this situation, the main objectives of this study is to understand how the Brazilian market behaves with consulting firms, if the existent services supplies the needs of the companies, which are the main differential factor for a consulting firm and if the structures that are being used are adequate for the scenario they are in. Another objective of this study is to propose a new structure for the consulting industry. Clearly defined as an exploratory research and with consciousness of the methodological and conceptual limitations that surround this study, the generalization of the results is not shimmered. The information that made possible to conclude this study was collected through literatures and interviews in order to enhance the knowledge about the industry and make the objectives possible to be reached.
I. Introduction…………………………………………………………...…..……1
1.1 Research Problem….……………………………………………...…..…1
1.2 Research Objectives………………………..…………………….….......3
II. Literature Review………………………………………………………...……5
2.1 The Consulting Industry…………………………………………...…….5
2.1.1 What is a consulting firm……………………………………........5
2.2 The Management Consultant Profession………………………...…........7
2.2.1 Reasons for the Existence of Consulting Services………………10
2.2.2 Reasons to use the consulting firm services …………………….11
2.3 Types of Consulting Firms and the Main Brands on the Market………12
2.3.1 Consulting Firms Structure Division…………………..……..…13
2.4 The Consulting Process……………………………………………...…21
2.5 The Consulting Sector in Brazil………………………………………..25
III. Research Methodology………………………..………………………..…...28
3.1 Characterization of the Research……………………………………….28
3.2 Individual Interviews……………………………………………….......29
3.3 Questionnaire Structure………………………………………………...33
IV. Interview Analysis……..………………………..………………………..…33
4.1 Interviewees Background….…………………………………………...33
4.2 Interview Contents…………………………………………………......34
4.3 Interview Question Analysis…………………………………………...35
V. Conclusion………………………...…………………………………………38
References…………………………………………………………………….....43
Appendix...………………………………………………………………………47

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