跳到主要內容

臺灣博碩士論文加值系統

(18.97.14.86) 您好!臺灣時間:2025/02/09 02:33
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:Phuoc Huynh Thanh
研究生(外文):Phuoc Huynh Thanh
論文名稱:An assessment of the satisfaction of tourists in Nha Trang city
論文名稱(外文):An assessment of the satisfaction of tourists in Nha Trang city
指導教授:Ching Sung Lai
指導教授(外文):Ching Sung Lai
學位類別:碩士
校院名稱:義守大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:英文
論文頁數:57
外文關鍵詞:touriststrategy
相關次數:
  • 被引用被引用:0
  • 點閱點閱:308
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
Nowadays, tourism becomes a necessity of life, and tourists require the tourism service that is increasingly higher. This is a challenge for tourism companies in Nha Trang City. Nha Trang welcomes thousands of tourists every year. Thus, the issue here is to make them satisfied about the service and make them feel that Nha Trang is an ideal worthy destination. Especially, if international tourists have a good impression about Nha Trang, they can promote the image of the city to their friends and relatives. It will bring an advantage to the province, the city and the local people as well. The more tourists come to the city, the larger source of foreign exchange is. The infrastructure will be upgraded, the local people will have extra income and the employees will have more job opportunities with many more culture exchanging and learning oppurtunities for the city. Nha Trang definitely enjoys enormous benefits from the tourism development. However, the most important thing is to leave touristswith impression about the city, especially international ones.
Therefore I decide to study the topic “An assessment of the satisfaction of tourists in Nha Trang city”. To understand what factors affect the customers’ satisfaction and dissatisfaction and to figure out the strategy for the tourist city and Nha Trang will become an ideal tourism destination.

Acknowledgement i
Abstract ii
TABLE OF CONTENTS iii
LIST OF FIGURES v
LIST OF TABLES vi
CHAPTER 1 INTRODUCTION 1
1.1 REASON FOR CHOOSING THE TOPIC 1
1.2 RESEARCH OBJECTIVES 1
1.3 SCOPE AND SUBJECT OF THE RESEARCH 2
1.4 THE SIGNIFICANCE OF THE RESEARCH 2
1.5 THE STRUCTURE OF THE RESEARCH: 2
CHAPTER 2 LITERATURE REVIEW 3
2.1 OVERVIEW OF NHA TRANG – KHANH HOA TOURISM 3
2.2 THEORETICAL FOUNDATION 4
2.3 RESEARCH MODEL9
CHAPTER 3 RESEARCH METHODS 16
3.1 METHODOF DATA COLLECTION 16
3.2 DATA ANALYZING METHOD 16
3.3 RESEARCH PROCEDURE 18
3.3.1 Preliminary research 18
3.3.2 Preliminary assessment on measurement scale 20
3.4 INTRODUCTION OF FORMAL STUDY 20
CHAPTER 4 RESEARCH RESULTS 22
4.1 INTRODUCTION 22
4.2 RESULT OF THE QUANTITATIVE ANALYSIS 22
4.2.1 Description of the characteristics of the research data sample 22
4.3 EVALUATING THE RELIABILITY OF THE SCALES BY CRONBACH’S ALPHA
27
4.4 EXPLORATORY FACTOR ANALYSIS EFA 30
Cumulative 31
Cumulative 31
% of 31
4.5 CALCULATING THE QUANTITY OF THE DESCRIPTIVE STATISTICS FOR
THE OBSERVED VARIABLES 34
4.5.1The descriptive statistics of the observed variables of the scales 35
4.6 REGRESSION ANALYSIS AND TEST OF THE RESEARCH HYPOTHESES 36
4.6.1 Test of the correlation coefficient of the variables 36
4.6.2 The result of regression analysis 38
4.7 TEST OF HYPOTHESES IN THE MODEL 41
CHAPTER 5 CONCLUSIONS & RECOMMENDATIONS 43
5.1 SOME PROPOSED SOLUTIONS TO IMPROVE THE SATISFACTION OF
INTERNATIONAL TOURISTS TRAVELING TO NHA TRANG 43
5.2 CONCLUSIONS44
5.3 LIMITATIONS AND FURTHER RESEARCH TRENDS 45
REFERENCES 46
APPENDIX 48

Andrew Lepp, Heather Gibson, Charles Lane, Recreation, Park and Tourism
Management, Kent State University, USA Department of Tourism (2010): ‘Image and
perceived risk: A study of Uganda and its official tourism website’.
Bongkosh Ngamsom Rittichainuwat, Goutam Chakraborty, International Program in
Hotel and Tourism Management, Siam University, Thailand: ‘Perceived travel risks
regarding terrorism and disease: The case of Thailand’.
College of Charleston, Charleston, USA, School of Hotel and Tourism Management,
The Hong Kong Polytechnic University, Hong Kong: ‘The Impact of the Perception of
Risk on International Travelers’.
Christine Xueqing Qi , Heather J. Gibson & James J. Zhang, School of Professional
and Continuing Education, University of Hong Kong, Department of Tourism, Recreation
and Sport Management, University of Florida, USA (27 Apr 2009): ‘Perceptions of Risk
and Travel Intentions: The Case of China and the Beijing Olympic Games’.
Fang Meng, Yodmanee Tepanon and Muzaffer Uysal Received (in revised form):
October 2006: ‘Measuring tourist satisfaction by attribute and motivation: The case of a
nature-based resort’.
Glenn McCartney, Richard Butler and Marion Bennett Received (in revised form):
March 2008: ‘Positive tourism image perceptions attract travelers – fact or fiction? The
case of Beijing visitors to Macao’.
Ivan Ross, University of Minnesota, Advances in Consumer Research Volume 2,
1975, Pages 1-20: ‘Perceived risk and consumer behavior: a critical review’.
Kevin K. Byon Department of Kinesiology, University of Georgia, Athens, Georgia,
USA, and James J. Zhang Department of Tourism, Recreation and Sport Management,
College of Health and Human Performance, University of Florida, Gainesville, Florida,
USA (2009): ‘Development of a scale measuring destination image’.
Lee, Tsung Hung(2009): ‘A Structural Model to Examine How Destination Image,
Attitude, and Motivation Affect the Future Behavior of Tourists’, Leisure Sciences, 31: 3,
215-236.
Metin Kozak, John C. Crotts and Rob Law School of Tourism and Hospitality
Management, Mugla University, Turkey, School of Business and Economics,
Olivia H. Jenkins, Australian Housing and Urban Research Institute, University of
Queensland, Australia: ‘Understanding and Measuring Tourist Destination Images’.
Park, Yumi and Njite, David(2010): ‘Relationship between Destination Image and
46
Tourists'' Future Behavior: Observations from Jeju Island, Korea’, Asia Pacific Journal of
Tourism Research, 15: 1, 1-20.
Tak Kee Hui and Tai Wai David Wan, Business School, National University of
Singapore: ‘Singapore’s Image as a Tourist Destination’.
Wesley S. Roehl and Daniel R. Fesenmaier, Journal of Travel Research 1992, 30: 17:
‘Risk Perceptions and Pleasure Travel: An Exploratory Analysis’.

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top