臺灣博碩士論文加值系統

現代科技一日千里，電腦的演進已不可同日而語，隨著時代演進，筆記型電腦也漸漸普及於各個家庭或工作場所，加上可攜式的便利性，對於電腦的應用領域又跨入另一個階層。因此本研究擬對於消費者對於筆記型電腦的各個購買考量，以各個基本資料作為變數來進行筆記型電腦的消費者購買考量調查，再對於分析結果加以說明釐清，進一步了解說明消費者在選購筆電時，會因為那些因素而影響購買時的考量及決策。研究樣本範圍採亂數收集的方式，利用各大網路交友平台(例如FaceBook、Twitter等等)進行樣本收集，而樣本收集方式則利用電子問卷進行調查，再將收集後之樣本整理並且過濾出無效及有效樣本，再進一步加以分析其相關顯著性。最後再分析受訪者對於使用品牌的忠誠度及推薦與他人的意願，兩者間是否會交互影響等等，並加以整理所得出之結果。本論文的結論可以理性給予筆記型電腦廠商作為行銷筆記型電腦之參考。

Modern technology progressed rapidly, the evolution of computers has been quite different with the evolution of the times thus laptop computers gains popularity in either homes or business offices. In addition to the convenience of portable, applications for computers advance another era. Therefore, this study intends to study purchase consideration for consumers on various laptops as basic information for buying laptop in different way. The results of considering investigation further clarify the analysis to describe the explanation when consumers buy the laptop based on those factors that affect the consideration and decision of purchase. The study samples collected in random manner, from the major Internet dating platforms (such as Facebook, Twitter, etc.), and the use of electronic questionnaire survey. After that the samples were collected and filtered out after invalid and valid samples certified, then further analyzes the correlation significant. Finally, the results of analysis of respondents'' use of loyalty and willingness to recommend the brand with others, whether the interaction between the two, are generated. In this paper, the rational conclusion can be given as a marketing reference to notebook laptop manufacturers.

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 1
第三節 研究流程 2
第二章 文獻探討 3
第一節 消費者行為 3
第二節 消費者購買類型分析 3
第三章 研究方法 5
第一節 研究架構 5
第二節 研究假設 6
第三節 資料收集 6
第四節 問卷設計與樣本敘述 7
第五節 分析工具簡介 8
第六節 資料分析法 9
第四章 研究結果 11
第一節 填寫者資料分析 11
第二節 滿意度可信度分析 15
第三節 基本資料與各項購買考量之資料分析 15
第四節 性別與各項滿意度之資料分析 26
第五節 品牌忠誠度與各項滿意度之資料分析 27
第六節 各項滿意度與是否推薦同品牌筆電予親友之資料分析 30
第五章 結論與建議 33
參考文獻 34
附錄 42

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