臺灣博碩士論文加值系統

在臺灣海運承攬業的數量逐年攀升，在競爭激烈的情況下，如何展現差異化的服務，吸引顧客穩定貨源，航商在政策上面必須隨著市場改變制定不同的策略。本研究之目的在於以海運承攬業者的角度，了解航商能夠如何提升及提供創新的服務，以得到顧客信賴並提高回顧率，此舉除可增加利潤外，亦可能達成長期合作的關係。由於本問題牽涉航商整體策略，影響層面廣且多，因此多屬性決策分析方法 (Multiple Attribute Decision Making , MADM) 適合應用於此問題，在評估架構方面，除應用腦力激盪法 (Brainstorming) 思考可能影響因素外，並回顧相關文獻，以使評估準則能全面的考量此問題所牽涉之層面，問卷資料蒐集的部分，以專家問卷的方式，針對國內海運承攬業者進行準則相對重要度與航商績效狀況之調查，在考量問卷填答的方便性之下，採用一致性模糊偏好關係方法 (CFPR) 作為判斷各因素對海運承攬業者的相對重要度，再利用折衷排序方法 (VIKOR) 結合各航運公司之績效表現，判定其在承攬業者心中之地位，研究結果除影響各航商之關鍵因素重要度與各航商之排名外，同時應用熵值權重法 (Entropy)，分析各評估準則之客觀權重，以確定各航商之相對重要與緊急之改善因素，作為航商在往後制定策略上之依據，提升其在市場上的佔有率。

Under the situation of increasing numbers of freight forwarders and related competitiveness in recent years, formulating different strategies to exhibit their services and stabilized resources of the goods is an important issue for container shipping companies. The purpose of this paper, stands in the viewpoint of freight forwarder, is to understand how container shipping companies enhance and create different services in order to gain customer loyalty, customer retention rates and profits, then long term cooperation may reached. This problem involves the strategies and impacts of shipping company in many aspects; therefore, Multiple Attribute Decision Making (MADM) could apply in this problem. Besides using brainstorming to find related impact factors, related literatures are also reviewed to understand how widely the evaluation criteria involved. This study develops expert questionnaires to investigate the perception of experts for relative importance of criteria and the performance of shipping companies. For the reason of response consistency and convenience of experts, Consistent Fuzzy Preference Relation (CFPR) is applied to identify the relative importance of factors and VIKOR (VlseKriterijumska Optimizacija I Kompromisno Resenje) is combined to find the position of shipping company in the consideration of freight forwarders. The result of this research includes not only the subjective weights of key factors identified by the experts and shipping companies ranks, but also the objective weights identified by Entropy to ensure the factors that shipping company should promote in the market share.

第一章 緒論
第一節 研究背景與動機
第二節 研究目的
第三節 研究對象與限制
第四節 研究架構
第五節 研究流程
第二章 文獻回顧
第一節 選擇海運承攬業者行為
2.1.1海運承攬業角度
2.1.2航商角度
2.1.小結
第二節 研究方法相關文獻
2.2.1一致性模糊偏好
2.2.2熵值權重法
2.2.3 折衷排序法
第三章 貨櫃航商之海運市場分析
第一節 全球貨櫃航商市場分析
第二節 調查航商對象
第四章 研究方法
第一節 一致性模糊偏好關係法 (CFPR)
第二節 熵值權重法(ENTROPY)
第三節 折衷排序法(VIKOR)
第五章 問卷設計
第一節 建立評估準則
第二節 問卷設計
第六章 結果分析
第一節 主觀權重分析
第二節 客觀權重分析
第三節 主客觀權重比較分析
第四節 VIKOR方案排序
第七章 結論與建議
第一節 結論
第二節 建議
參考文獻
附 錄


 

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中文期刊

林俊宏、曾國雄、任維廉(2005) 。利用 VIKOR 方法解決企業資源規劃系統評選問題。農業與經濟(34)，69-91。
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碩士論文
戴安娜(2010)。海運承攬業者選擇貨櫃航商關鍵服務屬性之評估。碩士論文。國立海洋大學航運管理研究所。
吳筱芸(2011)。託運人選擇貨櫃航商關鍵服務屬性之評估。碩士論文。國立海洋大學航運管理研究所。

網路資料

Alphaliner-Top 100,“AXS- Alphaliner”, http://www.alphaliner.com/top100/ (搜尋日期：2014/5/30止)
UNTCAD, Review of Maritime report 2013, http://unctad.org/en/Pages/Home.aspx (搜尋日期：2014/05/30止)