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研究生:阮福美和
研究生(外文):Hoa, Nguyen Phuc My
論文名稱:影響國際遊客吸引力因素之研究:以峴港市為例
論文名稱(外文):The Factors Affecting Activities to Attract International Tourists: The Case Study of Danang City
指導教授:黃 營 芳
指導教授(外文):Ying-Fang Huang
口試委員:鄭舜仁李樑堅,
口試委員(外文):Cheng – Jen ShunLiang-Chien Lee
口試日期:2015-12-14
學位類別:碩士
校院名稱:國立高雄應用科技大學
系所名稱:製造與管理外國學生碩士專班
學門:工程學門
學類:機械工程學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:英文
論文頁數:73
外文關鍵詞:Da Nang tourismDanang tourism attractionInternational touristsActivities to attract international touristsTourism infrastructure
相關次數:
  • 被引用被引用:0
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  • 下載下載:53
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峴港是高地​​和越南中部的不僅是一個經濟,政治,文化中心,也是對文物的道路一個有趣的目的地,有許多美麗的海灘。因此,與其他地區相比具有許多競爭優勢的旅遊產業。
本研究試圖找出影響活動,吸引國際遊客來峴港城市的主要因素。隨著對文獻綜述和建築模型的研究中,六大因素已經提到:人力資源,自然資源,旅遊基礎設施,政策,法規和規章,價格和人均GDP。該數據將通過一些分析步驟分析,其中參數估計試驗和測試模型的方法,得到最終回歸模型。
結果表明,六因素中,旅遊基礎設施建設;政策法規和規範顯示在活動影響最大的吸引城市峴港國際遊客。這一發現為峴港旅遊管理者一些有益的啟示建設的政策,使改革創新,以吸引更多的國際遊客。
Danang is not only an economic, political and cultural center of the Highlands and central Vietnam, but also an interesting destination on the heritage roads, with many beautiful beaches. Thus, it has many competitive advantages in tourism industry compared with other regions.
This study attempts to identify the main factors affecting activities to attract international tourists to Danang city. With study on literature review and building model, six factors have been mentioned: human resources, natural resources, tourism infrastructure, policy rules and regulation, price and per capita GDP. The data are analyzed through some analysis steps, including parameter estimation test and testing model methods to give final regression model.
The results indicate that among the six factors, tourism infrastructure; policy rules and regulation show highest impact on activities to attract international tourists in Danang city. The findings provide some useful implications for Danang tourism managers in building policies and making reforms, innovations to attract more international tourists.

Abstract i
Acknowledgements ii
Table of Contents iii
LIST OF TABLES vi
LIST OF FIGURES vii
CHAPTER I INTRODUCTION 1
1.1 Research Background 1
1.2 Research Motivation 3
1.3 Research Goals 3
1.4 Research Objects and Scopes 4
1.5 Research Method 4
1.6 Thesis Organization: 4
CHAPTER II LITERATURE REVIEW 5
2.1 Activities to attract international tourists 5
2.1.1 Basic Definitions 5
2.1.1.1 Definitions of Tourism: 5
2.1.1.2 Definitions of Tourists and International Tourists: 6
2.1.1.3 Definitions of Tourism Characteristic Activities 7
2.1.1.4 Definitions of Activities to attract tourists 8
2.1.2 Indicators to assess the effectiveness of activities to attract international tourists in a local 9
2.1.2.1 The number of international tourist’s visit a local place 9
2.1.2.2 Tourism revenue from international tourists 9
2.1.3 How to attract more tourists to the city 10
2.2 The factors affecting activities to attract international tourists of a local 11
2.2.1 The factors related to the demand 11
2.2.2 The factors related to the supply 12
2.2.2.1 Groups of factors about human, culture and natural resources for tourism. 13
2.2.2.2 Groups of factors about business environment and infrastructure for tourism: 14
2.2.2.3 Groups of factors about policy framework and regulations for tourism activities: 15
2.2.3 Other hindrance factors: 16
2.3 Overview of activities to attract international tourists of Danang city 17
2.3.1 Tourists arrivals to Danang 18
2.3.2 Visitor structure 19
2.3.3 Duration of Stay 21
2.3.4 Tourism Revenue 22
2.3.5 Some Da Nang’s activities to attract international tourists in 2015 23
CHAPTER III METHODOLOGY 25
3.1 Research Model 25
3.1.1 Selection of variables 25
3.1.1.1 Dependent variable: 25
3.1.1.2 Independent variable: 25
3.1.2 Describe variable: 27
3.1.3 Establishing Functional Form 28
3.2 Data analysis Method 29
3.2.1 Data collection 29
3.2.2 Inputting Data into Eviews 8.0 : 29
3.2.3 Multiple regression analysis: 29
3.2.3.1 Descriptive Statistic & test 29
3.2.3.2 The ordinary least squares method 30
3.2.4 Consequences for the OLS estimator 30
3.2.4.1 Test autocorrelation 31
3.2.4.2 Omitted Variables 31
3.2.4.3 White's Heteroskedasticity Test 31
CHAPTER IV DATA ANALYSIS AND RESULTS 33
4.1 Research Results 33
4.1.1 Descriptive statistics of variables 33
4.1.2 Parameter estimation test 34
4.1.3 Testing model 39
4.1.3.1 Testing model relevance 39
4.1.3.2 Testing for omitted variable 39
4.1.3.3 Testing autocorrelation phenomena 40
4.1.3.4 Testing for heteroskedasticity: White’s test 41
4.1.4 Final regression model 42
4.2 Evaluation of factors affecting activities to attract international tourists of Danang City 43
4.2.1 Tourism infrastructure of Danang city 43
4.2.2 Policy Rules and regulation: 44
CHAPTER V CONCLUSIONS AND IMPLICATIONS 46
5.1 Conclusions 46
5.2 Findings and Contributions 46
5.2.1 Suggestion for Danang’s tourism in the future 46
5.2.2 Opportunities and Challenges of the activities to attract international tourists of Danang in the future period 47
5.2.3 Some solutions to improve efficiency activities to attract international tourists of Danang 49
5.3 Limitations and Suggestions for Future Research 51
REFERENCE 52

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