一、中文部份
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林添正(2011),品牌形象、產品屬性對產品認知及購買意願之研究:以統一超商CITY-CAFE 為例,長庚大學企業管理研究所碩士論文。翁阿林(2014),智慧型手機品牌、顧客和產品功能屬性滿意度之研究-以苗栗地區為例,聯大學報11:1,第189-206頁。
張國玲(2012),產品屬性對消費者的購買意願及品牌忠誠度影響之研究-以智慧型手機為例,南台科技大學企業管理系碩士論文。張惟智(2008),品牌形象對台北市國立大學學生運動鞋購買行為之研究,國立交通大學經營管理研究所碩士論文。郭宜姍(2010),產品屬性、推廣策略、品牌知名度與消費者購買意願的關係-以3C產品消費者為例,真理大學管理科學研究所碩士論文。陳其生(2007),智慧型手機之消費者行為研究-以商務人士為例,銘傳大學管理學院高階經理碩士在職專班未出版之碩士論文。陳柏瑋(2015),以大螢幕智慧型手機針對品牌形象、體驗行銷、體驗價值、產品價格與購買意願之關聯性研究,國立屏東科技大學高階經營管理碩士在職專班碩士學位論文。陳智惠(2010),企業履行企業社會責任對消費者購車意願之影響,中華大學企業管理研究所碩士論文。黃士滔、鄭竹君、林俞廷、巫旻欣、黃天駿、邱一忠(2010),以 3C 產品為例探討消費者購買因素,工業科技與教育學刊,第7卷,第1期,P.106-125。
黃泓傑(2004),轎車使用者購換休旅車之消費者行為研究,大葉大學事業經營研究所碩士論文。溫傑華、葉文雅、賴珊靖、蕭秀姮(2009),國際線航空公司品牌定位之研究-以台北東京航線為例,運輸學刊,第二十一卷,第三期,PP. 251-278。劉水深(1984),產品規格化與策略應用,台北出版。
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