臺灣博碩士論文加值系統

持續的新產品開發是企業創造利潤且永續經營的必要條件，過程中充滿了各種風險與不確定性，因此充分了解新產品成功的因素，是企業開發新產品時重要的努力方向；而跨部門互動在該領域上一直被廣為探討且能有效提升產品發展績效，另外，由過去的文獻我們可以發現，跨部門整合也一直是備受矚目的焦點。
本研究針對參與新產品開發之人員進行問卷發放450份，有效問卷回收率27%，經統計套裝軟體SPSS 20.0，透過敘述性統計分析、信度分析、效度分析、相關分析、迴歸分析，來驗證各構面的影響關係，分析結果(1)市場導向對跨行銷部門互動及新產品發展績效具有顯著的正關聯。(2)顧客涉入對跨行銷部門互動及新產品發展績效具有顯著的正關聯。(3)跨行銷部門互動對新產品發展績效具有顯著的正關聯。(4)跨行銷部門互動與新產品發展績效，透過市場變動的調節作用產生顯著的正關聯為部分支持。(5)跨行銷部門互動與新產品發展績效，透過技術變動的調節作用產生顯著的正關聯。
本研究結果發現市場導向及顧客涉入對跨部門互動有相對的影響力，跨行銷部門互動對新產品發展績效的成功達到顯著水準，研發、製造、行銷各部門間的互動溝通方能達到日後的合作，此外高度的部門互動可以有效提升新產品發展績效。

Continuous new product development is the main condition of making an enterprise profitable and perpetual. However, the former process is full of a wide range of risks and lots of uncertainty. Owing to this, the complete understanding of the success of new products is the most important objective when the enterprise invents new products. Cross-Functional Interaction is commonly studied and seen as an effective way to promote product development performance. Furthermore, according to journals from the past, we can find that Cross-Functional Integration has always been in the limelight.
Doing this research, 450 questionnaires will be distributed to the crews who involve in product development. There will be 251 valid questionnaires being returned, and the effective response rate is 27 percent. Through the descriptive statistical analysis, reliability analysis, validity analysis, related analysis and regression analysis of Statistical Package of Social Science 20.0, the relationships among all the influences is proved. Here comes the result, (1) Market orientation has a positive connection with Cross-Functional Interaction and New Product Development Performance. (2)The involvement of customers is also positively connected with Cross-Functional Interaction and New Product Development Performance. (3) The Cross-Functional Interaction is actually related with New Product Development Performance. (4) Positive moderating effect of market fluctuation in the relation between Cross-Functional Interaction and New Product Development Performance are partially supported. (5) The positive connection is caused by the moderating effect through technical turbulence between Cross-Functional Interaction and New Product Development Performance.
 As a result, this research demonstrates market orientation and customers, involvement has a tremendous impact on Cross-Functional Interaction, which reaches a high standard in New Product Development Performance. The interplay among Departments of R&D, Production and Marketing make the futuristic cooperation possible. By the way, intensive interplay among departments helps promote New Product Development Performance.

目錄 I
圖目錄 IV
表目錄 V
第一章 緒論 1
1.1研究背景與動機 1
1.2研究目的 4
1.3研究方法與流程 4
1.3.1研究方法 4
1.3.2研究流程 5
第二章 文獻探討 7
2.1跨部門整合 7
2.2新產品發展績效 12
2.3市場導向 12
2.4顧客涉入 14
2.5市場變動性 18
2.6技術變動性 18
第三章 研究方法 19
3.1概念性架構 19
3.2研究假說 19
3.3市場導向對跨部門互動 19
3.3.1市場導向對跨部門互動 20
3.3.2顧客涉入對跨部門整合 20
3.3.3跨部門整合對新產品發展績效 21
3.3.4市場變動對跨部門整合與新產品發展績效 22
3.3.5技術變動對跨行銷部門整合與新產品發展績效 22
3.4操作型定義與衡量問項23
3.4.1市場導向 23
3.4.2顧客涉入 24
3.4.3跨部門整合 26
3.4.4新產品發展績效 27
3.4.5市場變動 28
3.4.6技術變動 29
3.5研究對象與資料發放 29
3.6資料分析方法 29
第四章 資料分析與研究發現 31
4.1樣本資料敘述 31
4.1.1填答者人統計變數 31
4.1.2市場導向之敘述性統計分析 34
4.1.3顧客涉入之敘述性統計分析 35
4.1.4跨部門互動之敘述性統計分析 36
4.1.5新產品發展績效之敘述性統計分析 37
4.1.6市場變動之敘述性統計分析 37
4.1.7技術變動之敘述性統計分析 38
4.2回收資料整理 38
4.2.1信度分析 38
4.2.2效度分析 39
4.3假設驗證 46
4.3.1相關分析 46
4.3.2迴歸分析 48
4.3.3驗證結果與統整 55
第五章 結論與建議 56
5.1研究結論 56
5.1.1市場導向與跨部門互動間的關係 56
5.1.2顧客涉入與跨行銷部門互動間的關係 57
5.1.3跨部門互動與新產品發展績效間的關係 57
5.1.4市場變動的調節效果 58
5.1.5 技術變動的調節效果 58
5.2管理意涵與建議 58
5.2.1研究限制與未來研究建議 59
參考文獻 60
附錄 問卷 67

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二、中文文獻
1.鍾志明(1999)，新產品發展過程之資源配置與績效關係¬¬—以國內製造業為例，政治大學企業管理研究所博士論文。
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3.陳明皇（民83），技術策略製造、研究發展部門和行銷部門整合差距與產品創新績效關係之研究，私立輔仁大學管理科學研究所碩士論文。
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