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研究生:吳佳春
研究生(外文):Wu, Chia Chune
論文名稱:知識管理與創新能力對於企業策略型態的影響-以N公司為例
論文名稱(外文):The Impacts of Knowledge Management and Innovation Ability on Strategic Types -The Case Study of Company N
指導教授:吳豐祥吳豐祥引用關係
指導教授(外文):Wu, Feng Shang
學位類別:碩士
校院名稱:國立政治大學
系所名稱:科技管理與智慧財產研究所
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:中文
論文頁數:117
中文關鍵詞:知識管理創新能力策略型態醫療器材產業白地策略企業轉型新事業
外文關鍵詞:Knowledge ManagementInnovation AbilityStrategic TypesMedical Device IndustryWhite Space StrategyCorporate TransformationNew Venture
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一個企業在永續經營的過程中,面對不斷追求成長或改變的市場需求,而由於環境的變化,對於企業不論是內部與外部所造成的衝擊,都會迫使企業不得不轉型。
本研究將所屬在醫學美容產業中的個案公司,如何透過代理的消耗性醫療器材產品,開始進行轉型之企業個案進行研究,主要探討企業在追求持續成長的過程中,為了拓展新市場如何透過知識管理、創新能力與策略的擬定,並重新配置和有效地利用自身的有限資源,藉由透過一連串的活動後,以累積自身的核心能力,跨入一個不屬於公司現行的商業活動範圍,進而開展出一新事業。

本研究發現得到的結論是:
1. 企業組織中的知識管理與成員的學習能力,是推動經營策略到培養創新能力的關鍵性角色。
2. 企業利用與顧客間高度互動的知識交流與學習機制,建立共同成長路徑,與培養良好關係,以跨越進入新市場的門檻。
3. 創新能力是累積競爭優勢的關鍵來源。
4. 對於轉型的企業來說,其競爭優勢及轉型能力的來源,則來自於創新能力的培養。
5. 企業透過有利知識創造的環境與流程,以及良善的顧客互動關係,得以創造進入下一策略位置所需的知識,與突破進入新領域的知識門檻。

An enterprise in the process of sustainable management, facing the constant pursuit of growth and change of market demand, and due to changes in the environment, regarding the enterprise whether caused by internal and external impact, will force firms to transformation.
This study belongs in the medical cosmetic industry in case study of the company, how to through an agent by the consumable medical device product, to study for transformation of the enterprise case. Focus on enterprises in the pursuit of sustained growth in the process. How to through knowledge management, innovation ability and strategic formulation to develop the new markets? And, to reconfigure and effectively use for its limited resources, and by through a series of activities to accumulate their own core competencies. The case study of the company entered a not belong to the company's existing scope of business activities, and to carry out a new business.

The conclusions of this research are:
1. The knowledge management and learning ability in the enterprise, is to promote the business strategy to foster innovation in a key role.
2. Use for highly interactive of knowledge exchange and learning mechanism with customer in the enterprise. To establishment of a common growth pathway and cultivating good relations. That can be across into new market.
3. The innovation ability is a key source of cumulative for competitive advantage.
4. For the transformation of enterprises, the source of competitive advantage and transformation ability are cultivating innovation ability.
5. Enterprises have to create a favorable for environment and processes of knowledge creation, and the good interaction with customer that able to create into next strategic filed for knowledge and to breakthrough into the knowledge threshold of the new domain.

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程與論文架構 4
第二章 文獻探討 5
第一節 策略概述 5
第二節 白地策略 9
第三節 知識管理 17
第四節 創新能力 25
第五節 文獻探討小結 32
第三章 研究方法 33
第一節 研究構架 33
第二節 研究變項說明 35
第三節 研究設計與資料的蒐集 40
第四節 研究限制 42
第四章 醫療器材產業分析 43
第一節 醫療器材的定義 43
第二節 醫療器材產業特性 44
第三節 全球市場規模分析 45
第四節 全球及各國產品技術發展現況 48
第五節 台灣醫療器材產業概況 50
第五章 個案研究分析 55
第一節 個案公司介紹 55
第二節 個案分析 58
第三節 知識管理 66
第四節 創新能力 76
第五節 策略型態 83
第六節 個案小結 93
第六章 研究發現與討論 96
第一節 研究發現 96
第二節 管理實務上的意涵 100
第七章 研究結論與建議 102
第一節 研究結論 102
第二節 建議 105
參考文獻 109


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三、 網際網路
1. 妮傲絲翠企業網站。http://www.neoasia.com.tw.
2. 富含血小板血漿治療方法能減少膝關節骨性關節炎患者的疼痛和改善功能。
Retrieved June 20 2016, from: http://www.news-medical.net/news/20101120/85 70/Traditional-Chinese.aspx
3. Johnson & Johnson to Acquire NeoStrata, Retrieved April 28 2016, from: http:// www.cosmeticsdesign.com/Business-Financial/Johnson-Johnson-to-acquire-NeoStrata.
4. History of Platelet Rich Plasma Therapy, Retrieved May 19 2016, from: http://www.prolotherapy.com/PlateletRichPlasmaProlotherapy.php.
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