臺灣博碩士論文加值系統

不同類型的創業家是否會有不同的創業行為？這些創業行為對創業家又會產生什麼樣的影響？過去研究多著墨在創業家的背景、動機、特質、價值觀的分析，甚少研究探討創業家的態樣與創業行為，此外，現有文獻也甚少針對創意產業的創業家為研究對象，這形成本研究的理論與實務缺口。因此，本研究採個案研究法，訪談四位創意創業家進行態樣與創業行為的探討。本研究採用機會辨識與創業創造力觀點將創意創業家分為四個象限，分別為創意建構者、創意機會者、創意設計者、創意生產者，並探討不同態樣的創意創業家之創業行為，創業行為包括創業動機、創意靈感與商業模式、創意氛圍、創意產品之價值創造。因此，本研究提出「機會辨識」與「創業創造力」為創意創業家創業過程中重要的影響因子，不同機會辨識程度與不同創業創造力程度的創業家會產生不同的創業行為。

Whether different patterns of entrepreneurs have different entrepreneurial behavior? These entrepreneurial behaviors will lead to what impacts on entrepreneurs? In previous studies, researchers focused on entrepreneurial background, motivation, character, and values. Little study investigated in entrepreneurial pattern and entrepreneurial behavior. Furthermore, there is very little research used entrepreneurs of creative industry as research object in previous literature. Therefore, this situation formed the research gap between theory and practice. Our research proposed a typology presented as a 2×2 matrix with the dimensions of opportunity recognition and entrepreneurial creativity on the axes ranging from low to high, separated entrepreneurs into four patterns includes creative constructionist, creative opportunist, creative designer, and creative producer. Entrepreneurial behaviors contain entrepreneurial motivation, creative inspiration and business model, creative milieu, and the value creation of creative products. Our study proposed "opportunity recognition " and "entrepreneurial creativity" are important factors in entrepreneurial process. Entrepreneurs with different degrees of opportunity recognition and entrepreneurial creativity have different entrepreneurial behaviors.

I.Introduction 1
II.Literature Review 4
2.1 Creative Entrepreneurs 4
2.2 Entrepreneurial Creativity and Opportunity Recognition 5
2.3 Entrepreneurial Motivation 6
2.4 Creative Inspiration and Business Model 8
2.5 Creative Milieu of Creative Industry Quarters 11
2.6 Value Creation of Creative Products 12
2.7 Cultural and Creative Industries 12
III.Research Framework 16
IV.Methodology 17
4.1 Research Measures and Sample 17
4.2 Research Procedures and Data Collection 18
4.3 Definition of Variables 19
V.Case Studies 20
5.1 Four Patterns of Creative Entrepreneurs 22
5.2 ‘Creative Constructionist’ Creative Entrepreneur 22
5.3 ‘Creative Opportunist’ Creative Entrepreneur 25
5.4 ‘Creative Designer’ Creative Entrepreneur 28
5.5 ‘Creative Producer’ Creative Entrepreneur 31
5.6 Pattern and Entrepreneurial Behavior of Creative Entrepreneurs 35
VI.Conclusion and Limitation of the Research 36
References 38
Appendix 43

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