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研究生:陳琦曄
研究生(外文):Chi-Yeh Chen
論文名稱:企業國際化競爭策略之實證研究:以國內LED產業為例
論文名稱(外文):An Empirical Study on the International Competitive Strategy for a Firm: Taking Taiwan LED Industry as an Example
指導教授:林谷合林谷合引用關係
指導教授(外文):Ku-Ho Lin
口試委員:陳家彬連勇智
口試委員(外文):Chia-Pin ChenYung-Chih Lien
口試日期:2016-06-12
學位類別:碩士
校院名稱:國立中興大學
系所名稱:高階經理人碩士在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:中文
論文頁數:75
中文關鍵詞:LED照明海外投資國際化歷程競爭策略折衷理論
外文關鍵詞:LED lightingforeign investmentInternationalization courseCompetitive Strategyeclectic theory(OLI)
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LED產業在台灣已發展超過40年,目前產量全球第一,產值排名第二僅低於日本。科技日新月異,LED的產品線已擴大至手機、面板、大型看板、交通號誌與車用電子等各領域中;各大企業及預測公司皆相信LED照明將成為下一波成長主力及未來節能的主要技術。近幾年政府已將LED照明選為綠能的發展重點之一,期望帶領台灣LED產業在國內及國際佔有舉足輕重的地位。
本研究將嘗試了解台灣LED產業國際化的發展歷程與現今概況,並且針對台灣LED產業進行國際化策略研究。藉由個案研究方式,以企業優勢與產業特性之內外部環境觀點角度,探討廠商進入國際市場的時機與競爭策略之間的關係,並對此架構產生結論。透過文獻資料與次級資料驗證訪談結果,本研究得到之結論如下:
整體而言,LED廠商到目前為止的國際化歷程都是以擴大市場佔有率及接近場為主軸。在選擇投資國家以降低製造成本、地主國市場大小、及所提供的優惠有關係。
我們發現部分個案國際化的方式與文獻上有所不同,即文化;地理距離較近的國家以獨資方式設立子公司有關,但個案公司卻是以合資方式設立,其原因是該公司在地主國的行銷及製造的經驗及當地施行的政策都有相當程度的了解,為了快速擴張市場遂以被動方式成立合資子公司。
廠商在國際化過程中,企業在評估海外投資方式如,設置代理商、銷售辦公室、獨資子公司或合資子公司模式,大致上受到以下幾個因素的影響:
一、 企業在國際化投資上的經驗是否豐富、投資規模的大小等。
二、 投資市場發展潛力的大小。
三、 地主國提供優惠的高低。
四、 產品線的完整程度。
五、 其他因素;包括專業人才的多寡、國家法規的限制、當地合作對象意願的程度等。

LED industry in Taiwan has developed more than 40 years, the world''s largest output, the output value of the second in Japan. With technology development, LED product line has been expanded to mobile phones, panels, large billboards, traffic lights and automotive electronics and other fields. Major companies are forecast estimates LED lighting will be the next wave of growth engine and major future energy-saving technology. Taiwan''s government has been one of the development priorities Green LED lighting elected, expected to lead the Taiwan LED industry in the international have a place.
This study will try to understand Taiwan''s LED industry and international development course and currently overview, and for the internationalization strategy study of Taiwan''s LED industry.
By case study approach to enterprise development advantage and industrial characteristic angle view of the external environment, to explore the relationship between manufacturers enter the international market opportunity and competition between policies.
Through the literature and secondary data, to verify the results of the interview, the conclusions of this study as follows:
Overall, the LED manufacturers international journey so far is to expand market share and close the market as the main. Choose to invest in countries with lower manufacturing costs, the market size of the host country, and related with offered preferential.
We found that some cases of international way with literature is different, that cultures, geographic distance are closer to the establishment of wholly-owned subsidiaries way related, however, the case company, but is established a joint venture company, the reason is the company in the host country marketing and manufacturing experience and local implementation policies have a considerable degree of understanding. In order to rapidly expand the market, choose a passive way to establish joint venture subsidiary.
Companies in the international process, select the joint venture or wholly-owned subsidiaries mode, generally influenced by several factors:
1. The amount of international experience, size manufacturers
2. The level of market potential
3. The size of the host country to offer concessions
4. The extent of the complete product line
5. Other factors, including human resources, legal restrictions, willingness to cooperate and the like.

第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 1
第三節 研究流程 3
第二章 文獻探討 5
第一節 國際化定義與理論 5
第二節 國際化動機 11
第三節 進入國際市場的模式 15
第三章 研究方法 24
第一節 研究架構 24
第二節 研究方法 25
第三節 研究對象與範圍 27
第四節 研究過程 28
第四章 LED產業分析 30
第一節 綠色產業概況 30
第二節 LED產業環境 31
第三節 本章小結 45
第五章 個案描述與分析 48
第一節 個案描述 48
第二節 個案分析及討論 58
第六章 結論與建議 67
第一節 結論 67
第二節 建議 68
附錄-訪談綱要 70
參考文獻 71

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