臺灣博碩士論文加值系統

為了在競爭激烈的環境中生存，並維持其競爭優勢，唯有提升員工滿意度，才能讓員工願意對企業承諾，因為員工是企業獲得競爭優勢的成功關鍵之一，若因制度疏失而造成員工抱怨，除了造成員工的流失外，更會嚴重影響公司形象，這是企業經營者必須重視的問題。本研究之目的，旨在探討內部行銷及策略性人力資源管理對工作滿意度之影響，本研究以台灣製造業公司為研究對象進行研究，共發出300份問卷，有效問卷179份。依其對內部行銷、策略性人力資源管理及滿意度等量表認知蒐集資料，進行實證研究，具體研究結果如下：一、內部行銷的管理支持及激勵與成長對滿意度有顯著的相關。二、策略性人力資源管理的服務提供對的滿意度有顯著的相關。最後本研究根據研究結果提出結論與研究建議。

In order to survive in such competitive environment, and to keep the competitive advantages, Firms need to enhance employees’ satisfaction which is the key to sustain the operation and management in modern businesses. If service negligence caused employee complaints, besides the loss of employees, it will significantly affect company’s image, which business owners should pay attention to. The purpose of this research is to investigate the relations amongst internal marketing, strategic human resource management and employees’ satisfaction. This study targets on the manufacturing company in Taiwan. 300 questionnaires were sent and the 179 valid questionnaires were returned. Based on the information collected from the measures of internal marketing, strategic human resource management and employees’ satisfaction, and the evidence-based study, the results are as follows. 1. The management support and motivation and growth of internal marketing have significant relations with employees’ satisfaction. 2 The service supply of strategic human resource management has a significant relation with employees’ satisfaction. Finally, this study provided conclusions and research suggestions.

中文摘要 i
英文摘要 ii
目次 iii
表目次 v
圖目次 vii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 2
第二章 文獻探討 4
第一節 策略性人力資源管理 4
第二節 內部行銷 8
第三節 內部行銷矩陣與假說推導 12
第四節 假說推導 13
第三章 研究方法 15
第一節 研究架構與研究假設 15
第二節 研究對象與資料來源 17
第三節 變數衡量與問卷設計 17
第四節 資料分析方法 25
第四章 分析與討論 27
第一節 敘述性統計分析 27
第二節 信度分析 28
第三節 樣本基本資料對研究變項之差異分析 33
第四節 因素分析 36
第五節 假說驗證 44
第五章 結論與建議 48
第一節 研究結論 48
第二節 管理意涵 49
第三節 研究限制及未來研究建議 51
參考文獻 53
附錄 61

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