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研究生:陳敬元
研究生(外文):Jing-Yuan Chen
論文名稱:連鎖速食業員工企業社會責任知覺、組織認同和組織承諾之關係
論文名稱(外文):A Study of the Relationship Among Corporate Social Responsibility, Organizational Identification and Organizational Commitment of Employees in Fast Food Franchise Industry.
指導教授:陳姿伶陳姿伶引用關係
指導教授(外文):Tzu-Ling Chen
口試委員:黃炳文鄭政宗
口試日期:2016-07-11
學位類別:碩士
校院名稱:國立中興大學
系所名稱:生物產業管理研究所
學門:農業科學學門
學類:農業經濟及推廣學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:中文
論文頁數:106
中文關鍵詞:企業社會責任知覺組織認同組織承諾連鎖速食業
外文關鍵詞:perception of corporate social responsibilityorganizational commitmentorganizational identificationfast food franchise industry
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台灣的連鎖速食業者是經濟發展的重要推動力量,且因近年消費者對其企業社會責任日漸重視,故以討論企業社會責任來說,是頗有價值的研究對象。而企業經營績效與競爭力之提升均有賴於員工與組織間的關係,企業能永續經營最重要的資本便是員工。當組織與企業社會責任脫鉤,可能影響員工對組織之認同,進而影響員工對組織的承諾。因此,本研究旨在探討連鎖速食業員工企業社會責任知覺、組織認同、組織承諾間的關係。
本研究除進行相關文獻的分析探討外,亦透過問卷調查的方式進行實證研究,以連鎖速食企業216位員工為研究對象進行探查,並運用統計軟體spss 20來進行資料的分析,且依分析結果歸納出研究結論。研究結果顯示:(1)連鎖速食業員工企業社會責任知覺對組織認同呈現正向關係(2)組織認同對組織承諾呈現正向關係 (3) 連鎖速食業員工企業社會責任知覺對組織承諾呈現正向的關係;(4)組織認同在企業社會責任與組織承諾兩變項之間扮演了部分中介的角色。整體而言,本研究有助於連鎖速食業者認識到履行社會責任對員工而言的重要性和意義,也有助於深化企業對員工組織認同與承諾的認識,進而促使企業採取更富社會責任感的行為來提升員工對組織的認同與承諾,增強自身企業競爭力,實現企業的可持續發展。


The promotion and development of fast food franchise industry has a far-reaching impact and significant epochal meaning. With the changes in social patterns, the related industry has become an important indicator of national economic development.
In a company that can keep earning profits, employees play an important role. They are the most important human capitals in a company. When organizational behavior goes in an opposite way against social responsibility, it may negatively affect employee’s organizational identification and then restrain their organizational commitment.
The study is built on the above assumptions by reviewing related literature to set up a research framework for analysis.The investigation is carried out using the method combining paper questionnaires and electronic questionnaires together and has collected data from a sample of 216 eployees.Statistical analysis methods such as reliability and validity analyses,the factor analysis,correlation analysis, and regression analysis are adopted.The research comes to the main conclusions as follows:first, it proves that corporate social responsibility, organizational identification and organizational commitment have a positive carrelation with each other.Secondly, it also proves that organizational identification plays the role as having partly intermediary influenceson the interaction between employee’s corporate social responsibility perception and organizational commitment in fast food franchise industry.
According to the research findings and conclusions, the study has come up with some suggestions for the managers of fast food franchise industry.

第一章 緒論……………………………………………………… 1
第一節 研究背景與動機………………………………………… 1
第二節 研究重要性與目的……………………………………… 3
第二章 文獻探討………………………………………………… 5
第一節 台灣連鎖速食業之發展概述…………………… 5
第二節 企業社會責任……………………………………………… 14
第三節 組織認同……………………………………………………… 24
第四節 組織承諾……………………………………………………… 28
第三章 研究方法……………………………………………………… 33
第一節 研究架構與假設………………………………………… 33
第二節 研究設計……………………………………………………… 35
第三節 研究工具……………………………………………………… 36
第四節 資料分析方法……………………………………………… 55
第四章 研究分析與討論………………………………………… 60
第一節 樣本特性描述性統計分析與討論…………… 60
第二節 描述性統計分析與討論…………………………… 65
第三節 相關分析……………………………………………………… 69
第四節 迴歸分析……………………………………………………… 70
第五章 結論與建議………………………………………………… 80
第一節 結論……………………………………………………………… 80
第二節 建議……………………………………………………………… 82
參考文獻……………………………………………………………………… 85
附錄一 問卷A…………………………………………………………… 97
附錄二 問卷B………………………………………………………… 102


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