(3.80.6.131) 您好!臺灣時間:2021/05/17 03:51
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:李旻道
研究生(外文):Min-TaoLee
論文名稱:以理性行為理論探討網路對消費者購買3D列印設備耗材意願之影響
論文名稱(外文):The Influences of Web on Consumers’ Purchasing Intention Based on TRA Theory - A Case Study of 3D Printing Equipment & Material
指導教授:馬瀰嘉馬瀰嘉引用關係
指導教授(外文):Mi-Chia Ma
學位類別:碩士
校院名稱:國立成功大學
系所名稱:高階管理碩士在職專班(EMBA)
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:中文
論文頁數:82
中文關鍵詞:理性行為理論科技接受模式購買態度購買主觀規範網路有用性網路易用性
外文關鍵詞:TRATAMPurchasing AttitudePurchasing Subjective NormUsefulness of WebEase Use of Web
相關次數:
  • 被引用被引用:8
  • 點閱點閱:110
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
網路的使用已成為人們生活各方面不可或缺的資訊獲取管道和聯絡通訊工具。由於近年3D列印設備耗材新市場興起,產生欲研究了解網路的使用對當前台灣不同產業消費者購買此類產品意願的影響。
本研究以理性行為理論TRA(Fishbein & Ajzen, 1977)和科技接受模式(Davis, 1989)為基礎,探討以「網路有用性」、「網路易用性」和「信任」為前置變數,「購買態度」和「購買主觀規範」為中介變數,分析網路對消費者購買3D列印設備耗材產品意願的影響。採問卷調查法,以台灣北中南不同產業客戶為研究對象,共發放400份問卷,回收286份,有效問卷211份,有效回收率為52.75%。使用SPSS統計應用軟體,以敘述性統計分析、因素分析、信度與效度分析、迴歸分析、差異性分析等,探討研究構面之間的關聯性。得到研究結果如下:
1. 網路有用性對購買態度有顯著的正向影響
2. 網路易用性對購買態度有顯著的正向影響
3. 信任對購買主觀規範有顯著的正向影響
4. 購買態度對購買意願有顯著的正向影響
5. 購買主觀規範對購買意願有顯著的正向影響
本研究結論,女性消費者之購買行為受主觀意見影響程度高於男性;31-40歲的消費者對於「網路易用性」與「購買主觀規範」的認知程度高於41-50歲者;服務年資3年以下者,其「購買意願」的傾向程度高於「10年以上」服務年資者;服務於行政或廠務部門的消費者對於「信任」、「購買態度」、「購買主觀規範」與「購買意願」的傾向均高於執行管理、研發或其他部門的消費者;專科或大學學歷的消費者對於網路的信任程度高於研究所以上學歷之消費者等。
關鍵字:理性行為理論、科技接受模式、購買態度、購買主觀規範、網路有用性、網路易用性

This study is to realize the influences of web on consumers’ purchasing intention of 3D Printing Equipment & Material in different business in Taiwan and to explore the subject through 「Usefulness of Web」, 「Ease Use of Web」, 「Trust」, 「Purchasing Attitude」, 「Purchasing Subjective Norm」. Total 400 copies of questionnaire were issued, 211 valid ones from 286 received copies, valid rate: 52.75%. By using SPSS, through descriptive statistics, factor analysis, reliability and regression analysis. The results are as below:
1. Usefulness of Web has significant positive impacts on Purchasing Attitude.
2. Ease Use of Web has significant positive impacts on Purchasing Attitude.
3. Trust has significant positive impacts on Purchasing Subjective Norm.
4. Purchasing Attitude has significant positive impact on Purchasing Intention.
5. Purchasing Subjective Norm has significant positive impact on Purchasing Intention.

Keywords: Purchasing Attitude, Purchasing Subjective Norm, Usefulness of Web, Ease Use of Web

目錄
摘要 ................................................................................................................ I
Extended Abstract .......................................................................................... II
誌謝 ................................................................................................................ VI
目錄 ................................................................................................................ VII
表目錄 ............................................................................................................ IX
圖目錄 ............................................................................................................ XI
第一章 緒論 ......................................................................................................... 1
第一節 研究背景、動機 ............................................................................. 1
第二節 研究目的 ......................................................................................... 4
第三節 研究流程 ......................................................................................... 5
第二章 文獻探討 ................................................................................................. 6
第一節 理性行為理論 ................................................................................. 6
第二節 科技接受模式 ................................................................................. 9
第三節 信任 ................................................................................................. 11
第三章 研究方法 ................................................................................................. 13
第一節 研究架構 ......................................................................................... 13
第二節 研究假設 ......................................................................................... 14
第三節 各構面間的關係 ............................................................................. 15
第四節 變數操作性定義及衡量與問卷設計 ............................................. 18
第五節 資料分析方法 ................................................................................. 21
第六節 抽樣設計與問卷發放 ..................................................................... 25
第四章 實證分析結果 ......................................................................................... 26
第一節 敘述性統計分析 ............................................................................. 26
第二節 因素分析與信效度檢定 ................................................................. 34
第三節 各構面之假設驗證 ......................................................................... 41
第四節 差異性分析 ..................................................................................... 49
第五章 結論與建議 ............................................................................................. 55
第一節 研究結果 ......................................................................................... 55
第二節 學術上的貢獻 ................................................................................. 59
第三節 管理實務上的建議 ......................................................................... 60
第四節 研究限制 ......................................................................................... 61
第五節 未來研究方向 ................................................................................. 62
參考文獻 ............................................................................................................... 63
附錄一 問卷......................................................................................................... 67

中文部份
1.余泰魁、吳桂森、李能慧 (2005),我國技職體系學生MP3使用行為模式之研究,資訊管理學報,第12卷第3期,頁189-222。
2.吳萬益 (2008),企業研究方法,第三版,台北市:華泰書局。
3.吳明隆 (2007)結構方程模式AMOS的操作與應用,第二版,台北:五南。
4.周家慧、張善斌、範垂仁、顧為元 (2004),綜合所得稅網絡結算申報系統的接受度之研究,電子商務學報,第2卷第4期,頁359-380。
5.林東清、吳盛 (2007),以計劃行為理論探討資訊人員的知識分享行為,資訊管理學報,14卷,2期,頁75-110。
6.張之秀 (2010),探討影響Facebook使用意圖之因素-以理性行為理論為觀點,國立成功大學國際企業研究所碩士論文。
7.陳宜伶(2010),電腦自我效能、主觀規範與信任對網路購物意願之影響-科技接受模式與理性行為觀點,國立成功大學企業管理研究所碩士論文。
8.陳順宇(2005),多變量分析,第四版,台北市:華泰書局。
9.粟四維、莊友豪 (2009),Wiki使用者與使用行為之研究,電子商務學報,第11卷第1期,頁185-212。
10.鮑玨蓉(2011),Facebook使用意圖影響因素之探討 – 科技接受模式與社會資本整合性觀點,國立成功大學經營管理碩士學位學程碩士論文。
11.顏偉宏 (2009) ,以理性行為觀點探討人格特質對知識分享意圖之影響,國立成功大學經營管理碩士學程碩士論文。
英文部分
1.Agarwal, R., & Karahanna, E. (2000). Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage, MIS Quarterly, 24(4), 665-694.
2.Ajzen, I. (1991), The theory of planned behavior, Organizational Behavior and Human Decision Processes, Volume 50(2), 179-211.
3.Ajzen, I. (2002), Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior, Journal of Applied Social Psychology, 32(4), 665-683.
4.Ajzen, I (2005), Attitudes, personality, and behavior, Why and how beliefs, attitudes and personality traits influence human behavior, 192.
5.Ba, S. & Pavlou, P.A. (2002), Evidence of the effect of trust building technology in electronic markets, Price Premiums and Buyer Behavior, MIS Quarterly, 26(1), 243-268. 
6.Bagozzi, P.R. (2007), The legacy of technology acceptance model proposal for a paradigm shift, Journal of the Association for Information, Volume 8(4), 244-254.
7.Chau, Y.K. and Hu J.H. (2001). Information technology acceptance by individual professionals: A model comparison approach, Decision Sciences, Volume 32, Issue 4, 699–719.
8.Chow, W.S. & Chan, L.S. (2008), Social network, social trust and shared goals in organizational knowledge sharing. Information and Management, 458-465.
9.Chung, Jae‐Eun & Pysarchik, D. T. (2000), A model of behavioral intention to buy domestic versus imported products in a confucian culture, Marketing Intelligence and Planning, Vol. 18(5), 281-291.
10.Davis, F.D., (1989), Perceived usefulness, perceived ease of use, and user acceptance of information technology, MIS quarterly, 13(3), 319-340.
11.Davis, F.D. (1989), User acceptance of computer technology: A comparison of two theoretical models, 982 – 1003
12.Dong, G., Liem, C., & Grossman, M. (2010), Knowledge-sharing intention in vietnamese organizations. The Journal of Information and Knowledge Management systems, 40(3): 262-276.
13.Fishbein, M. & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An Introduction to Theory and Research. Philosophy and Rhetoric, 10 (2), 130-132.
14.Garbarino, E. & Johnson, M.S. (1999), The different roles of satisfaction, Trust, and commitment in customer relationships, Journal of Marketing, Volume 63(2), 70-87.
15.Gefen, D. (2000), E-commerce: the role of familiarity and trust, Omega, 28(5), 725-737.
16.Gefen, D., Karahanna, E., & Straub, D. (2003), Trust and TAM in online shopping: An integrated model, MIS quarterly, 27(1), 51-90.
17.Giffin, K. (1967), The contribution of studies of source credibility to a theory of interpersonal trust in the communication process, Psychological Bulletin, Volume 68(2), 104-120.
18.Ha, S. & Stoel, L. (2009), Consumer e-shopping acceptance: Antecedents in a technology acceptance model, Volume 62(5), 565–571.
19.Huang, Q., Davison, R. M., & Gu, J. (2008), Impact of personal and cultural factors on knowledge sharing in China. Asia Pacific Manage, 25:451-471
20.Jang, S., Hong, K., Bock G., & Kim, I., (2002), Knowledge management and process innovation, the knowledge transformation path in Samsung SDI, Journal of Knowledge Management, Vol. 6, Issue 5, 479 – 485.
21.Kim, D., Ferrin, D., & Rao, H. (2008), A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents, Decision Support Systems, 44(2), 544-564. 
22.Kim, H.B., Kim, T. & Shin, S.W. (2009), Modeling roles of subjective norms and eTrust in customers' acceptance of airline B2C eCommerce websites, Tourism Management, Volume 30(2), 266-277.
23.Koufaris, M., & Hampton-Sosa, W. (2004), The development of initial trust in an online company by new customers, Information and Management, 41(3), 377-397.
24.Kuan, H. & Bock, G.W. (2007), Trust transference in brick and click retailers: An investigation of the before-online-visit phase, Information and Management, Volume 44(2), 175-187.
25.Lee, H., Han, I., & Ahn, H. (2006), Analysis of trust in the e-commerce adoption, Proceedings of the 39th Annual Hawaii International Conference on System Sciences, Volume 6, 113c.
26.Lin, H.F. (2007). Effects of extrinsic and intrinsic motivation on employee knowledge sharing intention. Journal of Information Science, 33(2), 135-149.
27.Mayer, R.C. & Davis, J.H. & Schoorman, F.D. (1995), An integrative model of organizational trust, ACAD Manage REV, Volume 20(3), 709-734.
28.Moon, J.W. & Kim, Y.G. (2001), Extending the TAM for a world-wide-web context Information & Management, Volume 38(4), 217-230.
29.Moorman, C., Deshpande, R., & Zaltman, G. (1993), Factors affecting trust in market research relationships, The Journal of Marketing, Volume 57(1), 81-101.
30.Morgan, R.M. & Hunt, S.D. (1994), The commitment-trust theory of relationship marketing, Journal of Marketing, Volume 58(3), 20-38.
31.Pavlou, P.A. (2003), Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model, International Journal of Electronic Ecommerce, Volume 7(3), 101-134.
32.Pavlou, P.A. and Mendel, F. (2006), Understanding and Predicting Electronic Commerce Adoption: An extension of the theory of planned behavior, MIS Quarterly, Volume 30(1), 115-143.
33.Roussean, D.M., Sitkin, S.B., Burt R.S., & Camerer, C. (1998), Not so different after all:A cross discipline view of trust, Academy of Management Review 23(3), 393-404.
34.Ryan, M. J. & Bonfield E. H. (1980), Fishbein's intentions model: A test of external and pragmatic validity, Journal of Marketing, Volume 44(2), 82-95.
35.Schiffman, L.G. & Kanuk, L.L. (2000), Consumer Behavior, 7th Edition NY: Prentice Hall.
36.Schurr, P.H. & Ozanne, J.L. (1985), Influences on exchange processes, buyers' preconceptions of a seller's trustworthiness and bargaining toughness, The Journal of Consumer Research, Volume 11(4), 939-953.
37.Suh, B., & Han, I., (2002), Effect of trust on customer acceptance of internet banking, Electronic Commerce Research and Applications, 1(3), 247-263. 
38.Taylor, S., & Todd, P. (1995), Understanding information technology usage: A test of competing models, Information Systems Research, Volume 6(2), 144-176.
39.Warrington, T.B., Abgrab, N., & Caldwell, H.M. (2000), Building trust to develop competitive advantage in e-business relationships, Competitiveness Review: An International Business Journal, Volume 10(2),160 – 168.
40.Wu, J.J. & Tsang, S.L (2008), Factors affecting members' trust belief and behavior intention in virtual communities, Behaviour and Information Technology, Volume 27(2), 115-125.

連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top